- , Tuesday, September 22, 2026 6:35 PM
Taboola Inc. has launched an identity offering called Realize ID that it says can help performance marketers act on open-web intent, MarketScreener reports. The new offering, which supports
Taboola’s Realize advertising platform, allows advertisers to convert shoppers who have shown intent across the fragmented internet. Taboola operates on both sides of the transaction, advertiser
and publisher, in a closed loop.
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