- eBay Personalizes Shopping Powered By AI
MediaDailyNews, Laurie Sullivan - Wednesday, April 10, 2024
Shop the look, powered by eBay.ai offers a new type of shoppi ...
- Google Adds Offsite Retail Media For Search, Self-Serve Coming
MediaDailyNews, Laurie Sullivan - Monday, March 18, 2024
Early adopter Lowe's will launch its first offsite retail media offering ...
- Chicken Soup For The Soul Strikes Upfront Interactive Ad Deal
Television News Daily, Wayne Friedman - Tuesday, March 5, 2024
Infillion will purchase ad inventory across the company's three main platforms Redbo ...
- Kate Hudson Tells Ladies' Room Secrets In Rakuten's Year-Long Campaign
Marketing Daily, Laurie Sullivan - Tuesday, February 27, 2024
In the spot, Kate Hudson and two female friends wear the sa ...
- Pinterest Launches Its First Streaming Show With Media Company Tastemade
MediaDailyNews, Colin Kirkland - Wednesday, February 21, 2024
Pinterest's first streaming show, "Deliciously Entertaining," will further expand its roster ...
- TikTok Encouraging More Searches With Shortcut And AI
Search & Performance Insider, Laurie Sullivan - Friday, February 9, 2024
Douyin - China's TikTok and the original version of the app ...
- More Shoppable TV Is Coming
Advanced TV Insider, Wayne Friedman - Friday, February 2, 2024
Nearly 30% of CTV users have made a purchase directly from the ...
- Ecommerce Pull: Most Consumers Now Comfortable Shopping Online
Email Insider, Ray Schultz - Friday, February 2, 2024
The big driver for consumers is price -- but product quality a ...
- TikTok Tests Feature To Make All Videos Shoppable
MediaDailyNews, Colin Kirkland - Tuesday, January 30, 2024
TikTok is testing a new feature that would link real-world products ...
- X Partners With Shopify For In-Stream Product Promotion
MediaDailyNews, Colin Kirkland - Wednesday, January 10, 2024
Elon Musk's X, formerly known as Twitter, has announced a new de ...
- Disney Adds Measurement Partners, Debuts Shoppable Ads
Search & Performance Insider, Laurie Sullivan - Wednesday, January 10, 2024
Unilever has joined Disney as part of the beta program to dri ...
- TikTok Aims To Grow U.S. E-Commerce Business Tenfold In 2024
MediaDailyNews, Colin Kirkland - Thursday, January 4, 2024
TikTok is hoping its social-media reach, viral videos and live-shopping model wi ...
- Retail Media Networks Saw Highest Ad Growth On Black Friday
Research Intelligencer, Robert Williams - Friday, December 22, 2023
Ad spending on retail media networks nearly tripled on Black Friday. ...
- NBC To Stream First Commercial-Free Fourth Quarter In NFL Game
Television News Daily, Wayne Friedman - Thursday, December 21, 2023
NBC's first ad-free fourth quarter in a Christmas holiday-season football game wi ...
- TikTok Instructs its 'Shop' Sellers To Spend More Time On The App
MediaDailyNews, Colin Kirkland - Tuesday, December 19, 2023
TikTok is advising sellers on its live e-commerce platform "Shop" to spe ...
- What YouTube Product Drops Updates Mean For Advertising
MediaDailyNews, Laurie Sullivan - Saturday, December 2, 2023
Timing is everything, according to YouTube, which has updated its Product Dro ...
- Black Friday Booty: Traffic Fell Slightly, Identity Was A Challenge
Email Insider, Ray Schultz - Monday, November 27, 2023
Identity recognition was stronger on desktop than on mobile, Bluecore reports. Websi ...
- Amazon, TikTok, Spotify High On List Of Mobile Data-Sharing Apps
Search & Performance Insider, Laurie Sullivan - Friday, November 24, 2023
Mobile web traffic and apps play a major role in shopping th ...
- Paris Hilton Suspends Ad Campaign On X
MediaDailyNews, Colin Kirkland - Wednesday, November 22, 2023
Paris Hilton's 11:11 Media is following other major advertisers, suspending an ...
- Google AI Delivers What's On Your Mind
Search & Performance Insider, Laurie Sullivan - Thursday, November 16, 2023
The technology generates shoppable products by describing an image, with a sear ...
- Brands Seek Consumer Insights From Retail Media Networks
Research Intelligencer, Robert Williams - Wednesday, November 15, 2023
Sophisticated retailers have vast troves of consumer data for brands, which fa ...
- Consumers Spent $354.7B On Mobile This Year
Marketing Daily, Laurie Sullivan - Thursday, November 9, 2023
More intuitive mobile shopping experiences are making it easier for consumers ...
- Black Friday Blahs: Consumers Plan To Spend Slightly Less Than Last Year
Email Insider, Ray Schultz - Wednesday, November 8, 2023
Fewer consumers are shopping only online, but will also do some buyi ...
- Peacock, Walmart Deal Gives Viewers 'Below Deck' Shoppable Moments
Television News Daily, Wayne Friedman - Monday, November 6, 2023
NBCU says the deal will allow Bravo viewers to "shop the momen ...
- TikTok As A Holiday Commerce Hub: A Conversation With Influential's Ryan Detert
MediaDailyNews, Colin Kirkland - Wednesday, November 1, 2023
Ryan Detert, CEO of influencer marketing firm Influential, provides insights on h ...
- WPP, Shopify Unveil Global Partnership
MAD, Steve McClellan - Tuesday, October 3, 2023
The main idea, per the companies, is to help clients keep pa ...
- Amazon Gives Brands Bigger Baskets
MediaDailyNews, Laurie Sullivan - Saturday, September 16, 2023
Amazon has released a feature for merchants' websites called Buy with Pri ...
- Meta Preps 'AI Holiday Season' With AI Bid Multipliers, Budget Scheduling
Media 3.0, Colin Kirkland - Friday, September 15, 2023
Meta is prepping marketers for the world's "first AI-powered holiday season" wi ...
- Pinterest CEO Pledges A Safer Platform For Users, Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, September 13, 2023
"If we don't come through on this pledge - if we don ...
- TikTok Shops Now Available To All U.S. Retailers
MediaDailyNews, Colin Kirkland - Wednesday, September 13, 2023
TikTok Shop will allow brands to sell their goods through a produ ...