- Meta Announces New AI Advantage Program Features
Digital News Daily, Colin Kirkland - Thursday, August 11, 2022
Meta is adding several new automated ad tools to its "Meta Advantag ...
- B2B Dynamics Changing Among Buyers, Men Vs. Women
Inside Performance, Laurie Sullivan - Wednesday, August 10, 2022
An AMA-NY study released Wednesday finds the average corporate buyer is ...
- Back-To-School Shoppers Look To Social Media, Mobile Devices For Help
Research Intelligencer, Rob Williams - Friday, August 5, 2022
Price-sensitive parents this year are looking for promotions and coupons as inflati ...
- Facebook Plans To Kill 'Live Shopping'
Inside Performance, Laurie Sullivan - Thursday, August 4, 2022
Consumers are shifting preferences to short-form video, so Facebook chose to ...
- Walmart Connect Evolves Partnership Program To Expand Advertiser Support
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
Advertisers working with Walmart will soon have the option to tap in ...
- Google Automatically Upgrades Smart Shopping To Performance Max Ahead Of Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 21, 2022
Automatic upgrades to convert Smart Shopping into Performance Max campaigns began rolli ...
- Back-To-School Shoppers Look To Scrimp On Spending Amid Inflationary Pressures
Research Intelligencer, Rob Williams - Thursday, July 21, 2022
Advertising influences people's buying decisions more than the opinions of social influence ...
- Shopify Partners With YouTube, Adds Live Shopping Features To Support Content Creators
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 19, 2022
YouTube on Tuesday introduced a partnership with Shopify that gives all eligib ...
- Risky Business: Brands Are Driving Revenue From Lost And At-Risk Buyers
Email Insider, Ray Schultz - Tuesday, July 19, 2022
At-risk customers click and convert at high levels in several verticals, Blueco ...
- Economic Challenges Persist, But Consumers Still Spend
Inside Performance, Laurie Sullivan - Friday, July 15, 2022
Rakuten Advertising in May surveyed more than 1,000 U.S. consumers with school-a ...
- Art + Science: LAGOS Jewelry Exec's Marketing Gem
Brand Insider: Behind The Scenes, Lisa Singer - Friday, July 15, 2022
"One of the keys to happiness for me has always been ...
- Leveraging an Omnichannel Approach to Media Planning
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
The pandemic transformed the ways consumers shop for groceries with more th ...
- Increase Revenue & Improve Efficiency With Google Smart Shopping
The MediaPost Cases, Lisa Singer - Friday, July 22, 2022
Instead of their standard search shopping campaigns, Tecovas digital team launched Goog ...
- Connecting the Exceptional Retail Experience to the Online World
The MediaPost Cases, Lisa Singer - Tuesday, June 28, 2022
As the retail landscape continues to shift, Mall Of America [MOA] shif ...
- Joybird - New Adventures in Customer Acquisition
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
Through surveys and data, Joybird found their customers wanted more inspiration a ...
- Dentsu International, WFA Find 'Shoppable Media' Poised To Explode
MediaDailyNews, Joe Mandese - Thursday, May 26, 2022
Most WFA members say they're in "trial mode," but project big jum ...
- Ad Performance Overrides Branding In 'Shoppable Media'
Research Intelligencer, Rob Williams - Thursday, May 26, 2022
Business outcomes such as revenue are the most popular measures of ecommer ...
- Attention Deficit: Consumers Say They're Not Getting Personalized Emails
Email Insider, Ray Schultz - Tuesday, May 24, 2022
Most consumers say they are receiving generic messages -- and they fi ...
- Google Still Serves More Than Half Of UK Shopping Ads
Inside Performance, Laurie Sullivan - Monday, May 9, 2022
Searchmetrics' analysis suggests Google may have stopped trying to increase competition ...
- Instacart Launches Ad Platform, Series Of Services For Retailers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 23, 2022
Instacart is making options for retail grocers available that will enable th ...
- Almost All Consumers Expect To Shop Via Social This Year, Study Says
Email Marketing Daily, Ray Schultz - Monday, February 21, 2022
Over two-thirds of shoppers have already bought through social media, Sprout Soci ...
- WPP Forms Partnership With Instacart
Mediapsssst, Richard Whitman - Tuesday, February 1, 2022
The partnership will give WPP and its clients early insight into Instaca ...
- Pinterest Augments Home Decor Shopping, Lets You Try Before You Buy
Digital News Daily, Colin Kirkland - Monday, January 31, 2022
Pinterest has rolled out Try On for Home Decor in the U.S ...
- Smart Shopping, Local Campaigns Will Transition To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 27, 2022
Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns ...
- Snap Updates AR Shopping Experience
Digital News Daily, Colin Kirkland - Wednesday, January 26, 2022
Today Snap Inc. rolled out catalog-powered shopping lenses to improve Snapchatters' augment ...
- Instacart Adds CPG Brand Pages, Suite Of Display Ad Products
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 26, 2022
Instacart on Wednesday introduced its first display ad units, as well ...
- Will Walmart Enter The Metaverse?
Digital News Daily, Colin Kirkland - Monday, January 17, 2022
Walmart filed a series of trademark applications Dec. 30 to establish i ...
- Pinterest Provides Insight On Shopping Trends Among Male Consumers For 2022
Digital News Daily, Colin Kirkland - Thursday, January 13, 2022
A new study by Pinterest shows that 75% of male respondents pl ...
- Adobe, Salesforce: U.S. Consumers Spent More Than $200B Online During Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 12, 2022
Salesforce estimates consumers spent $1.14 trillion online globally and $257 billion ...
- Merkle Unveils Contactless, App-Free Tools To Improve In-Store Shopping Experience
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 7, 2022
The company touts the tools as "the first app-free in-store and on-delive ...