- Digital-First Consumers Drive Growth In Social Commerce
Research Intelligencer, Robert Williams - Wednesday, March 1, 2023
More than a quarter of U.S. consumers said they've permanently shifted the ...
- 'Aisles For All' Campaign Expands To Black And Women's History Months
MAD, Steve McClellan - Tuesday, February 21, 2023
Agency Blue Chip created Aisles for All for P&G and supermarket cha ...
- TikTok Tests Live-Stream Shopping With Pacsun And Other U.S. Brands
Digital News Daily, Colin Kirkland - Friday, February 17, 2023
Tiktok's in-stream shopping experience happens in-app and includes a shop overview a ...
- HARIBO Taps Colle McVoy To Be Its U.S. Shopper Marketing Agency
MAD, Steve McClellan - Wednesday, February 15, 2023
The agency and its specialty design practice, 10 Thousand Design, will conce ...
- Google Announces AI Tools For Retailers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 13, 2023
Retailers gain AI tools from Google Cloud to streamline in-store shelf checki ...
- Instagram Will Remove 'Shop' Tab From Feed
Digital News Daily, Colin Kirkland - Tuesday, January 10, 2023
The change will come as part of a user interface update, addi ...
- 92% Of Small Business Owners Plan To Use TikTok Shop In 2023
Digital News Daily, Colin Kirkland - Thursday, January 5, 2023
TikTok is moving forward with its in-app ecommerce offering "TikTok Shop," ...
- Meta, IRI 'Closed-Loop' Tool Helps Retailers Measure Impact Of Shopper Marketing
Email Marketing Daily, Ray Schultz - Thursday, January 5, 2023
Ansa is an IRI-powered SaaS platform that helps retailers measure the impa ...
- Brands Can Gain Consumer Insights From Convenience Stores
Research Intelligencer, Robert Williams - Thursday, December 22, 2022
Convenience stores offer a way to engage and secure new brand buye ...
- Hello, Stranger: Shoppers Welcome Holiday Messages, Even From Brands They Never Heard Of
Email Insider, Ray Schultz - Thursday, December 15, 2022
Consumers welcomed communications from brands -- even from ones they never hea ...
- $34.8B Online Spend Thanksgiving Through Cyber Monday, Adobe Estimates
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 25, 2022
Consumers hit a new record for Thanksgiving Day spending at $5.29 billi ...
- What Shoppers Are Thinking About As Holiday Season Kicks Off
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 23, 2022
Data from Sprout Social shows search queries included mentions of the holid ...
- Bot Strategy Of Holding Inventory In Carts Skews Metrics, Overwhelms Servers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 17, 2022
More consumers plan to shop on Black Friday than on Cyber Mond ...
- YouTube Launches Shoppable Shorts Challenge For Creators
Inside Performance, Laurie Sullivan - Wednesday, November 16, 2022
YouTube is launching a shoppable Shorts challenge this week that will ta ...
- 80% Of Gen Z Shoppers Plan To Use Social Media For 2022 Holiday Gift-Buying
Digital News Daily, Colin Kirkland - Thursday, November 3, 2022
SimplicityDX's report highlights Gen Z's use of social media and shopping expectatio ...
- Consumers Enter Holiday Season Feeling More Cautious
Research Intelligencer, Robert Williams - Thursday, November 3, 2022
U.S. consumers this year plan to cut their spending on gifts ...
- Shoppers Are Willing To Take Online Risks During Holiday Season, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, November 1, 2022
Over a third of consumers have been scammed online. And email w ...
- Website Personalization Required, But Retail Struggling To Make It Work
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2022
Fifty-five percent of U.S. and U.K. consumers in a survey cited po ...
- Despite Inflation, Consumers Hope To Support SMBs This Holiday Season
Email Marketing Daily, Ray Schultz - Thursday, October 20, 2022
Email is the preferred channel for digital shoppers, followed by SMS/text, Consta ...
- Instacart Self-Serve Ads Now Based On 'Objectives,' Automates Ad Creation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2022
Instacart on Wednesday launched an objective-based framework for buying ads in i ...
- Shopify Partnership With Web3 Commerce Platform Novel Helps Merchants Sell NFTs
Digital News Daily, Colin Kirkland - Tuesday, October 18, 2022
Novel will be the first all-in-one Web3 tool on Shopify and wi ...
- Pinterest Expands Trends Tool, API Integration With Shopify And Google Tag Manager
Inside Performance, Laurie Sullivan - Monday, October 17, 2022
Pinterest has expanded its Trends tool -- now in the U.S., ...
- Microsoft Releases Performance Max Import And Other New Product Updates
Inside Performance, Laurie Sullivan - Tuesday, October 4, 2022
Microsoft is releasing several new updates to make it easier for markete ...
- Shoppers Like Black Friday-Cyber Monday Emails
Email Marketing Daily, Ray Schultz - Thursday, September 29, 2022
Most consumers plan to shop online, but some are spending less, Wunderki ...
- Instacart Health Launches, Gives Brands Initiative To Connect With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 28, 2022
The Instacart Health initiative launched today focuses on partnerships, research and polici ...
- Shoppers Ready To Spend The Same Or More Than Last Year For Holidays, Study Finds
Email Marketing Daily, Ray Schultz - Friday, September 16, 2022
Consumers plan to spend an average of $1,041, but millennials will spe ...
- Consumers Ready To Spend -- Well, Maybe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Some consumers cut spending and change habits, but a lot depends ...
- Pandemic Shifted Shopping Habits For 73% Of Millennials, Study Finds
Digital News Daily, Colin Kirkland - Wednesday, September 14, 2022
A study of millennial shopping habits and trends finds millennials now ...
- Walmart Delivers Self-Service Sponsored Search Ads For Marketplace Sellers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 14, 2022
Walmart on Wednesday announced new ways for authorized third-party sellers to conne ...
- Millennials Go Shopping, Mostly On Their Phones - And They Like Discount Emails
Email Insider, Ray Schultz - Wednesday, September 14, 2022
Millennials do almost all of their e-commerce buying online, more than th ...