Tag results for "shopper marketing"
- Shopper Marketing Marries OTT: Roku Adds Kroger Data, Analytics To Lure CPG AdvertisersKroger's customer data on 60 million-plus households from its nearly 2,800 supermarkets ...
- Accenture Finds COVID-19 Permanently Changing Consumer BehaviorsFor one, they are seeking to upgrade their homes digitally. And many ...
- Shopify Q1 Revenue Leaps 47%, Shows Linking Online, Offline Data Will Change AdvertisingShopify highlighted a significant boost due to the COVID-19 pandemic. Subscription Solutions ...
- Omnicom's The Integer Group Launches Adaptive Retail DivisionThe new unit is tailored to address rapid changes in shopper behavior ...
- Run, Don't Walk: Why Now Is The Time To Test Instacart AdsThe recent surge in demand for online delivery has fueled the ascent ...
- COVID-19 Spurs Sudden Shift In Consumer Shopping HabitsBrands, retailers and manufacturers need to be aware of these sudden shifts ...
- White Castle Names Blue Chip Shopper Marketing AORChicago-based Blue Chip will be responsible for supporting growth of White Castle's ...
- Microsoft Digs Into Commerce, Visual Search For Retail At NRF ConferenceThe platforms allow retailers to configure native ad placements and products and ...
- Meredith Acquires 'Swearby,' Digital Recommendations PlatformMeredith just upped its ecommerce efforts. SwearBy works by providing a space ...
- Brands Landing On Google's Nice ListGoogle offers a list of the best places to make purchases -- ...
- Verizon Media's 'Makers' Brand Launches Digital Pop-Up ShopThe shop will promote female-founded brands and female-focused products ahead of Black ...
- Corvette Collection's Mobile Optimization Campaign Reaches 68% PerformanceCorvette Collection worked with the Mobile Optimization Initiative, testing five standard tests ...
- EU Unhappy With Changes To Google's Shopping ServiceGoogle's efforts to drive more traffic to European shopping rivals have failed, ...
- YouTube Shopping Ads Debut In Time For The HolidaysYouTube on Tuesday launched Shopping ads in its home feed and in ...
- Catalina Names Wayne Powers CEOThe move comes after Catalina emerged from a Chapter 11 bankruptcy reorganization ...
- How Stitch Fix Marketing Personalizes ExperiencesThe personalized feature, based on items already purchased from the company, serves ...
- Pinterest Lens Continues To Change Visual SearchThe Lens feature will now identify more similar online products to purchase, ...
- Microsoft Advertising Releases Negative Keyword Conflicts ReportMicrosoft Advertising has released what it is calling a product negative keyword ...
- Target Tackles Prime Day; Amazon Taps Rite Aid CountersTarget's move emphasizes its physical presence, especially its drive-up and order pick-up ...
- Pinterest Rebrands Partner Program, Expands Shoppable D2C ExperienceAt Cannes Lions, Pinterest announced the expansion of its partner program to ...
- Amazon Scores Well With Online ShoppersA staggering 81% of U.S. consumers consider Amazon their go-to retailer. ...
- Google Shopping Becomes Marketplace, Supported By Google ExpressGoogle Shopping will now provide consumers with a way to discover and ...
- TV-Commerce Deals: Deja Vu Or Deja View?Now, TV networks are taking the reins, leaving out the middleman and ...
- Target Media Network Rebrands As RoundelRoundel will still be built around Target's first-party data and will "always ...
- Walmart's Vudu Positions Itself As 'Sleeping Giant' Of Digital EntertainmentIn its newfront debut, Walmart used its Vudu brand to formally enter ...
- Instagram Trials Shoppable InfluencersInstagram is testing a new service that makes influencer posts shoppable, "The ...
- CPGs Find Powerful Partners As Retailer Ad Platforms Vie With AmazonWalmart is pouring millions into its customer data-driven ad platform. Albertsons Cos. ...
- 'New Republic' Taps Gillis As Publisher, Meredith Names Campbell First VP, Shopper MarketingGillis, who worked previously with The Village Voice and The New York ...
- WPP, Google's Waze To Collaborate On Retail CampaignsThe partnership, designed to direct drivers to retail locations via in-route messaging, ...
- Millennial Car Shoppers Gravitate To Ford, Chevrolet, ToyotaMillennials are entering their prime car-buying years, according to a Placed white ...
