- Meta Tests Virtual AI Influencers On Instagram
MediaDailyNews, Colin Kirkland - Friday, June 28, 2024
The test of Meta's "AI Studio" platform will enable Instagram influencers ...
- Threads Expands Fediverse Posting To 100 Countries
MediaDailyNews, Colin Kirkland - Tuesday, June 25, 2024
Three months after rolling out the beta to users in the U.S ...
- Meta Shuts Down 'Workplace' App, Focused On AI
MediaDailyNews, Colin Kirkland - Wednesday, May 15, 2024
After a decade, Meta is shutting down Workplace, an enterprise communications a ...
- Bluesky Developing Direct Messaging, Video Support, Custom Feeds
MediaDailyNews, Colin Kirkland - Wednesday, May 8, 2024
Bluesky is making some "quality of life" updates, including direct messaging, vid ...
- LinkedIn Releases First Games On Mobile, Desktop
MediaDailyNews, Colin Kirkland - Wednesday, May 1, 2024
The move to add gaming to its platform will likely increase t ...
- Bluesky Welcomes Heads Of State To Its Platform
MediaDailyNews, Colin Kirkland - Tuesday, April 16, 2024
Bluesky implemented its policy of banning heads of state from joining whi ...
- LinkedIn Working On In-App Games
MediaDailyNews, Colin Kirkland - Monday, March 18, 2024
LinkedIn is looking to provide its users with simple, puzzle-based experiences simil ...
- Microsoft Enhanced Conversions Gets New Privacy-Compliant Data Options
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2024
Similar to LinkedIn's ad-targeting options, this feature allows marketers to target potenti ...
- Using LinkedIn For Demand And Lead Generation
MediaDailyNews, Andrea Ness - Friday, February 2, 2024
LinkedIn has gained a solid reputation as the best platform for B ...
- LinkedIn To Discontinue 'Lookalike Audiences' For Ad Targeting
MediaDailyNews, Colin Kirkland - Tuesday, January 23, 2024
LinkedIn is suggesting alternative targeting methods that use its own internal da ...
- Many Teens Say Social-Media Use Is 'Almost Constant'
Research Intelligencer, Robert Williams - Friday, January 5, 2024
YouTube, TikTok, Snapchat and Instagram are most popular with U.S. teenagers. ...
- LinkedIn Ad Prices Surge As Brands Reallocate Spending From X
MediaDailyNews, Colin Kirkland - Thursday, December 28, 2023
Prices of LinkedIn ads -- which are sold by auction and s ...
- Brands Can Improve TikTok Creator Ads In Several Ways
Research Intelligencer, Robert Williams - Thursday, December 7, 2023
Ads that show an influencer who demonstrates a product can help ...
- Yelp Adopted AI - Then It Really Adopted AI
MediaDailyNews, Laurie Sullivan - Sunday, October 29, 2023
Yelp is benefiting from an advanced bidding system by advancing AI technolog ...
- Consumers Will Drop Influencers, Brands Whose Values Conflict With Theirs
Research Intelligencer, Robert Williams - Friday, October 20, 2023
Many consumers also will stop following social influencers whose values aren't alig ...
- Redditors No Longer Able To Opt Out Of Personalized Ads
MediaDailyNews, Colin Kirkland - Thursday, September 28, 2023
Included in a host of new privacy, ads, and location settings, Redd ...
- TikTok Shops Now Available To All U.S. Retailers
MediaDailyNews, Colin Kirkland - Wednesday, September 13, 2023
TikTok Shop will allow brands to sell their goods through a produ ...
- TikTok To Expand Social Networking, Private Messaging Features
MediaDailyNews, Colin Kirkland - Wednesday, September 6, 2023
According to a barrage of job listings posted by TikTok, the social-med ...
- iHeartMedia Connects Brands To New LinkedIn Podcasts Via Partnership
Digital News Daily, Colin Kirkland - Wednesday, July 19, 2023
The companies plan to combine their resources to launch new podcast offerin ...
- Social Media Vary In Driving Ecommerce Activity
Research Intelligencer, Robert Williams - Thursday, July 20, 2023
The grocery category generates the most clicks on all platforms except f ...
- Social Media's Safety Measures For LGBTQ+ People Are Still Inadequate: GLAAD
Research Intelligencer, Robert Williams - Tuesday, June 20, 2023
Advocacy group GLAAD says social media fails to protect LGBTQ+ people fr ...
- Reddit Expands Independent Ad Agency Program With Horizon Media, PMG, Wpromote
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Reddit is taking steps to expand its ad business. On Thursday t ...
- LinkedIn Creates Profile Summaries, Job Listings Via Generative AI
Digital News Daily, Colin Kirkland - Tuesday, March 21, 2023
LinkedIn is adding a new ChatGPT-powered tool that Premium subscribers can acce ...
- Scaling Authenticity: Fetterman for Senate
The MediaPost Cases, Lisa Singer - Thursday, March 30, 2023
No candidate this cycle brought such native mastery, authority and authenticity ...
- Manscaped Grows Out Branding with OOH
The MediaPost Cases, Lisa Singer - Wednesday, April 12, 2023
When the male grooming brand Manscaped has something big to say, y ...
- Nextdoor Reduces Harmful Content, Makes Neighborhoods Safer
Performance Marketing Insider, Laurie Sullivan - Thursday, February 23, 2023
The report, similar to the ones Google and Facebook publish, highlights findin ...
- Leveraging TikTok to Scale Your Social Media
The MediaPost Cases, Lisa Singer - Friday, March 3, 2023
Brydge CMO, Patrick Keller, discusses how organizations can leverage cost efficiencies ...
- Jackpot.com Exec's Winning Marketing-Tech Combo
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 22, 2022
"We're all so crazy raw these days. I don't know if you' ...
- Social Media Help To Drive Cross-Border Purchases Of Branded Products
Research Intelligencer, Robert Williams - Tuesday, November 22, 2022
More than half of consumers ages 34 and younger said their N ...
- Fans, SuperUsers, Ambassadors: Community as Marketing
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
A year ago, Visible Wireless built its own social sandbox apart fr ...