- Nextdoor Reduces Harmful Content, Makes Neighborhoods Safer
Inside Performance, Laurie Sullivan - Thursday, February 23, 2023
The report, similar to the ones Google and Facebook publish, highlights findin ...
- Leveraging TikTok to Scale Your Social Media
The MediaPost Cases, Lisa Singer - Friday, March 3, 2023
Brydge CMO, Patrick Keller, discusses how organizations can leverage cost efficiencies ...
- Jackpot.com Exec's Winning Marketing-Tech Combo
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 22, 2022
"We're all so crazy raw these days. I don't know if you' ...
- Social Media Help To Drive Cross-Border Purchases Of Branded Products
Research Intelligencer, Robert Williams - Tuesday, November 22, 2022
More than half of consumers ages 34 and younger said their N ...
- Fans, SuperUsers, Ambassadors: Community as Marketing
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
A year ago, Visible Wireless built its own social sandbox apart fr ...
- Can TikTok Build D2C Brands?
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Prebiotic soda Poppi became one of the fastest growing non-alcoholic beverages ...
- Twitter Shareholders Vote To Approve Musk's Buyout
Digital News Daily, Colin Kirkland - Tuesday, September 13, 2022
On Tuesday, Twitter shareholders voted to accept the $44-billion deal Elon Mu ...
- Meta Users Seek Court Order Prohibiting Tracking On Hospital Sites
Digital News Daily, Wendy Davis - Friday, August 26, 2022
Meta users suing over claims that it tracks their visits to medic ...
- Broadcasting Providence: Podcasting as a Business Strategy
The MediaPost Cases, Lisa Singer - Tuesday, August 23, 2022
Why simply drop a podcast when you can build an audio med ...
- Building the Post-COVID Social Listening Post
The MediaPost Cases, Lisa Singer - Thursday, July 14, 2022
To better serve patient and customer needs, GSK needed to move beyo ...
- Social Influencers Sway Consumer Purchase Decisions
Research Intelligencer, - Wednesday, June 29, 2022
Influencers with less than 10,000 followers have seen the most growth ...
- Krystal Goes to College: Engaging Local Influencers
The MediaPost Cases, Lisa Singer - Wednesday, July 6, 2022
As the 90-year-old Krystal restaurant brand looked to appeal to younger demo ...
- Influencers Tend To See Highest Engagement On TikTok
Research Intelligencer, - Tuesday, June 7, 2022
Influencers with engagement rates of more than 20% make up a ten ...
- TikTok Q&A: Seizing Your Viral Moments
The MediaPost Cases, Lisa Singer - Tuesday, June 21, 2022
Carpe TikTok. Kendra Scott's social media team did exactly that when wom ...
- Selling In-House, In-House
The MediaPost Cases, Lisa Singer - Tuesday, June 14, 2022
Hunter Douglas has been on a five-year journey of bringing ever mo ...
- The 5 Things That Will Save LinkedIn From Social Ruin
Digital News Daily, Nathan Rice - Friday, May 6, 2022
One popular network has widely avoided conspiracy theorists and negative commentary a ...
- Almost 10% Of Social Media Users Suspect They Were Shadowbanned
Research Intelligencer, - Wednesday, April 27, 2022
Some consumers thought they may have been shadowbanned because of pressure fr ...
- States Press To Revive Antitrust Case Against Facebook Over Instagram, WhatsApp
Digital News Daily, Wendy Davis - Friday, April 15, 2022
"Facebook's efforts to buy or bury nascent competitors continue to harm consumer ...
- Amazon Captures Bigger Portion Of Higher-Spending Advertisers
Research Intelligencer, - Tuesday, April 5, 2022
Advertising on Amazon is happening all year round, with 43% of bran ...
- Consumers Have Conflicting Thoughts On Ad Personalization
Research Intelligencer, - Friday, April 1, 2022
Many consumers describe personalized ads as "annoying," but others say such messagi ...
- Supreme Court Won't Consider Sex-Trafficking Victim's Claims Against Facebook
Digital News Daily, Wendy Davis - Monday, March 7, 2022
The Supreme Court on Monday declined to hear a sex trafficking victim ...
- B2B Marketers Plan To Increase Social Media Spending
Research Intelligencer, - Thursday, March 3, 2022
Social media is the second-biggest generator of sales leads for business-to-business marketer ...
- Media Brands Maintain Strong Presence on Social Apps
Research Intelligencer, - Friday, February 25, 2022
Publishers last year had 35% share of voice, while media and entertainme ...
- Social Media Usage Slips From Pandemic Peak For Most Consumers
Research Intelligencer, - Monday, February 14, 2022
Consumers who use digital pinboard platform Pinterest are the most likely ...
- Marketers Plan To Boost Digital Ad Spending On Economic Rebound
Research Intelligencer, - Wednesday, February 2, 2022
Online video is the most popular category of digital media, with 7 ...
- Snapchat Adds Safeguard For Younger Users
Digital News Daily, Colin Kirkland - Thursday, January 20, 2022
Snapchat says 88% of the drug-related content it discovers on its platfo ...
- Most People Are Open To Ad Targeting Based On Their Media Habits
Research Intelligencer, - Thursday, January 20, 2022
The finding may indicate that consumers are more receptive to contextual advertis ...
- Facebook Must Face Some Antitrust Claims By Advertisers And Users
Digital News Daily, Wendy Davis - Monday, January 17, 2022
Facebook users can proceed with a claim that the company acquired a ...
- Twitter Rolls Out Spaces Recording To All Users
Digital News Daily, Colin Kirkland - Thursday, January 13, 2022
All Spaces broadcasters will be able to extend their listening by recordi ...
- Brands See Declines In Organic Reach On Instagram
Research Intelligencer, - Friday, January 14, 2022
Audience attention was more divided as the photo-sharing app added more vid ...