Influencer Marketing Budgets Are Poised To Surge in 2025, WFA Report Finds
- by Robert Williams , April 9, 2025
The influencer marketing boom shows no signs of
slowing, with more than half of multinational brands planning to increase their investment in the space in 2025, according to new research from the World Federation of Advertisers (WFA).
The global report, based on responses from 73 senior marketers representing 59 companies …
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