How do you build a creative career while balancing the demands of real life—parenthood, passion projects, and everything in between? In this episode of Brand Insider: BTS, Nicole Stetter shares with Lisa Singer her unconventional journey from thrift store owner to head of creative at Saylor. Nicole opens up about becoming a mother before finishing college and how the discovery of remote work has helped transform her ability to balance ambition and parenthood. She explores the evolving norms around remote culture, especially its impact on working parents, and how structure, transparency, and boundaries have helped her thrive both professionally and personally. Nicole also reveals her unexpected creative path—from running social for her band and hosting shows in a thrift shop, to evolving into agency work and eventually leading creative strategy. Alas, her band broke up, but she’s still making music today—and you’ll never guess what sound she’s into now! Watch the full conversation in the video above.