From her early days at Deutsch Advertising and
Calvin Klein to leading and ultimately acquiring Luxe Collective Group, Alyce Panico has helped transform an independent shop into a go-to media partner for brands like Hermès, Swatch Group,
L'Oréal, Lacoste, and Oceania Cruises.
In this episode of Brand Insider: BTS, Alyce gets into what it really takes to scale an independent agency in a holding-company
world, how ownership reshapes leadership, and the mindset that’s guided her from assistant to CEO.
This is a conversation about the power of ambition balanced by
integrity and accountability.
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