• by Colin Kirkland , February 13, 2026

In response to feedback from its small-business partners, LinkedIn has announced a new premium on-platform subscription hub designed to provide small businesses (SMBs) with perks and tools specific to their needs when seeking clients, proving credibility, hiring new employees and more.

LinkedIn’s “Premium All-in-One” SMB hub stems from conversations LinkedIn has had with SMB owners, with many sharing a similar sentiment: “Growth is hard, time is scarce,” the company relays in its announcement. 

Targeting LinkedIn’s 18 million SMBs, All-in-One requires a single subscription priced at $99 per month.

Subscribers will automatically receive $100 in advertising credits, and a $50 boost credit, along with daily prospect recommendations, search filters, personalized insights, and an AI-writing assistant. 

By signing up for the service, SMBs will receive monthly credits to boost their posts to their target audience, while AI-powered tools will send auto-invites to users who engage with the company’s content, as well as profile suggestions and a “Company Spotlight” on their profile. 

According to the Microsoft-owned company’s announcement, paying subscribers have increased their follower count by 57% and their profile views by 40%. 

In line with most AI-powered updates, LinkedIn’s hub is designed to save SMBs time. A centralized dashboard groups together the company’s sales, marketing and hiring tools, while recommending actions and next steps to grow their business.

LinkedIn is focused on building its Premium subscription user base, which currently touts around 175 million subscribers, a 50% boost over the past two years that now generates over $2 billion in annual revenue.

Last month, LinkedIn CEO Ryan Roslansky likened the growth of its subscription offerings to the company’s “big bet” on AI tools, including an “Audience Network,” “Connected TV feature,” and the “Qualified Leads Optimization” tool, which invites advertisers to tailor their campaigns to target leads that meet specific marketing or sales criteria.