- Krystal Goes to College: Engaging Local Influencers
The MediaPost Cases, Lisa Singer - Wednesday, July 6, 2022
As the 90-year-old Krystal restaurant brand looked to appeal to younger demo ...
- Influencers Tend To See Highest Engagement On TikTok
Research Intelligencer, - Tuesday, June 7, 2022
Influencers with engagement rates of more than 20% make up a ten ...
- TikTok Q&A: Seizing Your Viral Moments
The MediaPost Cases, Lisa Singer - Tuesday, June 21, 2022
Carpe TikTok. Kendra Scott's social media team did exactly that when wom ...
- Selling In-House, In-House
The MediaPost Cases, Lisa Singer - Tuesday, June 14, 2022
Hunter Douglas has been on a five-year journey of bringing ever mo ...
- The 5 Things That Will Save LinkedIn From Social Ruin
Digital News Daily, Nathan Rice - Friday, May 6, 2022
One popular network has widely avoided conspiracy theorists and negative commentary a ...
- Almost 10% Of Social Media Users Suspect They Were Shadowbanned
Research Intelligencer, - Wednesday, April 27, 2022
Some consumers thought they may have been shadowbanned because of pressure fr ...
- States Press To Revive Antitrust Case Against Facebook Over Instagram, WhatsApp
Digital News Daily, Wendy Davis - Friday, April 15, 2022
"Facebook's efforts to buy or bury nascent competitors continue to harm consumer ...
- Amazon Captures Bigger Portion Of Higher-Spending Advertisers
Research Intelligencer, - Tuesday, April 5, 2022
Advertising on Amazon is happening all year round, with 43% of bran ...
- Consumers Have Conflicting Thoughts On Ad Personalization
Research Intelligencer, - Friday, April 1, 2022
Many consumers describe personalized ads as "annoying," but others say such messagi ...
- Supreme Court Won't Consider Sex-Trafficking Victim's Claims Against Facebook
Digital News Daily, Wendy Davis - Monday, March 7, 2022
The Supreme Court on Monday declined to hear a sex trafficking victim ...
- B2B Marketers Plan To Increase Social Media Spending
Research Intelligencer, - Thursday, March 3, 2022
Social media is the second-biggest generator of sales leads for business-to-business marketer ...
- Media Brands Maintain Strong Presence on Social Apps
Research Intelligencer, - Friday, February 25, 2022
Publishers last year had 35% share of voice, while media and entertainme ...
- Social Media Usage Slips From Pandemic Peak For Most Consumers
Research Intelligencer, - Monday, February 14, 2022
Consumers who use digital pinboard platform Pinterest are the most likely ...
- Marketers Plan To Boost Digital Ad Spending On Economic Rebound
Research Intelligencer, - Wednesday, February 2, 2022
Online video is the most popular category of digital media, with 7 ...
- Snapchat Adds Safeguard For Younger Users
Digital News Daily, Colin Kirkland - Thursday, January 20, 2022
Snapchat says 88% of the drug-related content it discovers on its platfo ...
- Most People Are Open To Ad Targeting Based On Their Media Habits
Research Intelligencer, - Thursday, January 20, 2022
The finding may indicate that consumers are more receptive to contextual advertis ...
- Facebook Must Face Some Antitrust Claims By Advertisers And Users
Digital News Daily, Wendy Davis - Monday, January 17, 2022
Facebook users can proceed with a claim that the company acquired a ...
- Twitter Rolls Out Spaces Recording To All Users
Digital News Daily, Colin Kirkland - Thursday, January 13, 2022
All Spaces broadcasters will be able to extend their listening by recordi ...
- Brands See Declines In Organic Reach On Instagram
Research Intelligencer, - Friday, January 14, 2022
Audience attention was more divided as the photo-sharing app added more vid ...
- Snap Snags 2 New Hires From Competing Social Networks
Digital News Daily, Colin Kirkland - Thursday, January 13, 2022
Win Sakdinan will be senior director of business marketing, while Meghana Dh ...
- FTC Can Proceed With Antitrust Claims Against Facebook
Digital News Daily, Wendy Davis - Tuesday, January 11, 2022
A federal judge has rejected Facebook's request to dismiss antitrust claims stemmi ...
- Lawsuit Against Facebook Over 'Boogaloo' Shooting Faces Hurdles
PolicyBlog, Wendy Davis - Thursday, January 6, 2022
Facebook was hit with a lawsuit by Angela Underwood Jacobs, whose broth ...
- Forget 'Friend Me' -- New Social Platform Lets You 'Family Me'
Digital News Daily, Colin Kirkland - Tuesday, January 4, 2022
A new social-networking platform invites users to do the impossible: choose the ...
- Social Media Ad Prices Jump Amid Holiday Rush
Research Intelligencer, - Friday, December 17, 2021
Given the rise in costs and shifts in media budgets, StitcherAds observ ...
- Turning Customers Into Fans: Church's New Social Media Playbook
The MediaPost Cases, Lisa Singer - Thursday, January 13, 2022
As social platforms fragment, brands need to remain flexible in their pa ...
- TikTok Overtakes Instagram And Snapchat Among U.S. Teens
Research Intelligencer, - Wednesday, November 24, 2021
Entertainment and the chance for self-expression were big draws for this d ...
- It's Not Just Congress: Ad Folks Want To Know More About Social Media, Too
MediaDailyNews, Michael McLaren - Tuesday, November 2, 2021
"Television production" is one of the most-consumed topics by brand marketers a ...
- Detoxing From Social Media, However Briefly
Social Media Insider, Fern Siegel - Wednesday, October 13, 2021
When Facebook resumed operations after a six-hour outage, it was an opportuni ...
- How Facebook's 'Technical Mistake' Affected Some Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
Brands talked about the widespread implications of the Facebook outage for t ...
- FTC Unseals Allegations Against Facebook, Including Monthly User Data
Digital News Daily, Wendy Davis - Wednesday, September 8, 2021
The FTC on Wednesday unsealed a host of previously secret material involvi ...