TikTok Q&A: Seizing Your Viral Moments

  • June 21, 2022

Carpe TikTok. Kendra Scott’s social media team did exactly that when women who were rushing sororities last summer posted videos of their outfits, accessorized with, you guessed it…Kendra Scott jewelry. The brand’s senior social media manager, Andrea Howard, will share how they were able to capitalize on the user-generated content …

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