Commentary Exec's Winning Marketing-Tech Combo

Behind the Scenes with Karina Kogan's Karina Kogan talks social media decorum and being a disruptor with a sprinkling of tech.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“We're all so crazy raw these days. I don't know if you've gone on Twitter in the last week, it's like insanity!” Karina Kogan wishes we'd all practice a little bit more 19th century decorum when interacting with one another. While the board member embraces the value of social media, she could do without the rude behavior. In this episode of Brand Insider: BTS, Karina talks with me about that and her struggle to relinquish control when working with influencers. She also shares her need to constantly disrupt herself, why tech intermixed throughout her career has been a “happy accident,” and the surprising things she learned after taking a personality test. You can watch the entire conversation here:



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