Betsy Berkhemer-Credaire on gender balance, diversity,
and why when a door closes she simply moves on.
I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process
I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With
Brand Insider: BTS, I get to pull back the curtain on some of the
most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.
What do you do when no one will hire you? If you’re Betsy Berkhemer-Credaire, you create your own opportunity—and end up building a trailblazing career. From Disney publicist to
founding one of the largest independent PR firms in Southern California, selling it, and later launching Berkhemer Clayton, the executive search firm she still leads today. Oh yeah, she also authored
two books and spearheaded a seven-year fight resulting in California passing the first law requiring women on public company boards! In this episode of Brand Insider: BTS, Betsy tells Lisa
Singer how refusing to take “no” fueled both her entrepreneurial journey and her legislative battle. She discusses her role at 50/50 Women on Boards and why board diversity is an economic
imperative. Betsy also shares her flying high pastime and why she has no plans to retire anytime soon. Watch the full conversation in the video above.
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