- Omnicom's Wren On Hollywood Strikes: We're Prepared To Go Down Other Roads
MediaDailyNews, Joe Mandese - Wednesday, July 19, 2023
If Hollywood's writers and actors are looking for any love from Madis ...
- Havas New York Awarded Mike's Amazing Assignment
Accounts on the Move, Steve McClellan - Monday, May 22, 2023
Mike’s Amazing, a Chefler Foods condiment brand, has appointed Havas N ...
- Agencies, You're Wasting Your Secret Weapon: The PR Person
MAD, Jeff Sweat - Friday, May 19, 2023
Agencies have always had a touchy relationship with PR, because the wo ...
- Here's A Brand Whose Marketing Is All PR, Social Engagement
Show Daily: Videos, Staff Writers - Monday, February 24, 2020
"Our secret sauce is creating partnerships with different best makers, chefs a ...
- Salt And Straw Banks On Community Partnerships
Show Daily, Nina Lentini - Monday, February 17, 2020
It is seriously in the business of building its brand into communiti ...
- This is Why You Don't Let Marketers Write Their Own Press Releases
MediaDailyNews, George Simpson - Thursday, December 12, 2019
Unpacking actual quotes (their "aim" is to "reinvent" advertising!) from a compa ...
- Make Your CMO Happy: Enhance Digital Marketing With Earned Media
Marketing Insider, Jordan Mitrik - Thursday, October 3, 2019
Instead of crossing our fingers and hoping a customer with a gre ...
- Samsung Leverages Gamers' Motivations To Sell Galaxy Note9
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The strategy was to use gaming to demonstrate the Note9's hidden trai ...
- Dove's #TakeTheTime Shows Paternity Leave In Positive Light
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
On the day of the launch #TakeTheTime represented 45% of all conversatio ...
- IHOP Turns Itself Inside Out To Call Attention To Its Burgers
The MediaPost Cases, Nina Lentini - Tuesday, September 10, 2019
To get America to pay attention to its launch, and to pro ...
- ViacomCBS Names DiClemente EVP, Investor Relations
Digital News Daily, Karlene Lukovitz - Wednesday, August 28, 2019
DiClemente just joined CBS in June, with the same title. ...
- Havas Combines PR, Social And Experiential As Red Havas
Around the Net In MAD London, Sean Hargrave - Friday, May 17, 2019
Havas Group has merged its PR, social, earned content and experiential und ...
- Cut Golf Put Flag In Sand With Use Of Influencers
The MediaPost Cases, Nina Lentini - Monday, March 18, 2019
A $20,000 "Golf Digest" print ad, while effective no doubt, was n ...
- Tourism Australia Hoax Drives Super Bowl Viewers Online
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Several weeks prior, it launched branded behind-the-scenes "leaks," press releases and fo ...
- Oh Henry! Creates New Bar For Those 4:25 Munchies
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publication ...
- 'The Drum' Interviews Julian Assange's PR Man
Around the Net In MAD London, Sean Hargrave - Friday, November 16, 2018
"The Drum" has the first interview with Julian Assange's personal PR exe ...
- Publicis Groupe Appoints Littman U.S. CEO At MSL
MAD, Larissa Faw - Wednesday, October 31, 2018
Unlike her predecessors, Littman will report directly to Arthur Sadoun, chairman/CEO ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'
The MediaPost Cases, Nina Lentini - Thursday, November 8, 2018
Be the Match's objective going into 2019 is to determine the optim ...
- Be A PR Pro
Research Brief, Jack Loechner - Tuesday, September 18, 2018
Getting your first PR job can be both thrilling and terrifying, sa ...
- How Does Sacha Baron Cohen Get Away With It?
Television News Daily, Gary Holmes - Monday, July 23, 2018
My purpose is not to critique Baron Cohen's new Showtime series "W ...
- Correction: BrightHouse Financial Not Part Of SourceMedia PR
Publishers Daily, Melynda Fuller - Friday, March 9, 2018
In the story "SourceMedia Introduces Branded Content, Native Ad Options" (Publishers Dail ...
- Belk's Project Hometown
Out to Launch, Steve McClellan - Friday, December 29, 2017
Belk is taking the wraps off of a new community relations platfo ...
- Karen Millen Fights Sales Drop By Ditching The Siloes
Around the Net In MAD London, Sean Hargrave - Thursday, August 31, 2017
"The Drum" tells the story today of how, after posting a 1 ...
- Revolving Door: FCB Chicago Appoints Communications Director
People on the Move, Steve McClellan - Friday, August 11, 2017
FCB Chicago has appointed Jenina Nuñez Director of Communications. She reports ...
- Experiential Marketing For PR: Can You Survive The Gauntlet?
MediaDailyNews, George Simpson - Thursday, July 13, 2017
PR is a really hard industry for "experiential marketing" -- unless y ...
- Embargoed News Is Not Embargoed Until The Publication Agrees To It
Mediapsssst, Richard Whitman - Monday, June 5, 2017
I get this email earlier today from some PR person who clear ...
- Getting The Goods On Google
Marketing: Entertainment, Alison Hill - Thursday, June 1, 2017
When I interviewed for my first PR job, I never worried th ...
- Hey Advertising People, Public Relations May Soon Steal Some of Your Business
Mediapsssst, Richard Whitman - Tuesday, May 9, 2017
According to a recent study by the Association of National Advertisers, t ...
- It's A Mad, Mad Augmented Virtual World
Marketing: Entertainment, Alison Hill - Thursday, May 4, 2017
How artificially intelligent are you? Sorry, let me put that another wa ...
- Six Degrees Of Internet Excoriation
Mad Blog, - Friday, April 14, 2017
Earlier in the week, I posted this snarky joke on social medi ...