Samsung Leverages Gamers' Motivations To Sell Galaxy Note9

  • October 1, 2019

The Challenge

Sell a $1,000 phone, the Galaxy Note9 (Samsung’s most expensive phone to date). Its most powerful benefits were hidden inside. It looked similar to its predecessors, but beneath the surface lay significant improvements to its power, speed and battery life. 

The Execution

Samsung found an audience for whom ...

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