Oh Henry! Creates New Bar For Those 4:25 Munchies

  • March 14, 2019

The Challenge

Oh Henry! is the #1 hunger bar in Canada, but it was failing to remain top-of-mind for Millennials. In fact, the majority of Oh Henry! consumers are over 45. To maintain its leadership position, the brand needed to drum up an unconventional plan to win the attention and ...

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