Dove's #TakeTheTime Shows Paternity Leave In Positive Light

  • October 1, 2019

The Challenge

Unilever's Dove Men+Care wanted to weigh in on the social stigma that prevents many men from talking paternal leave.

The Execution

On the same day that new Canadian legislation came into effect, outlining an additional five weeks of employment insurance parental benefits, Dove Men+Care's #TakeTheTime campaign launched.

It …

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