- At $22.4 Billion, Dad's Day Spending Nears Records
Marketing Daily, Sarah Mahoney - Sunday, June 9, 2024
The National Retail Federation predicts people will lavish fathers with love, spendi ...
- Dr. Squatch Insures Nick Cannon's Balls For $10 Million
CPG Insider, Sarah Mahoney - Friday, June 7, 2024
The men's grooming brand hopes to get odor management "down there" ...
- Axe Expands Fragrance Line, Gets Gen Z 'Fit'
MAD, Fern Siegel - Monday, March 11, 2024
The new ad illustrates how Axe's Black Vanilla fragrance can deepen ...
- AXE, Market Promote Scented Apparel
Out to Launch, Fern Siegel - Monday, December 11, 2023
The Stealie features various fragrance images on back -- from cedarwood ...
- Mizzen+Main Continues Brick & Mortar Expansion
D2C Insider, Sarah Mahoney - Monday, October 9, 2023
The men's apparel company, which began its ecommerce journey in 2012, pla ...
- SheaMoisture's New 'Black Men Love' Targets Growing Awareness Of Self-Care
Marketing Daily, Sarah Mahoney - Wednesday, September 13, 2023
With digital content, pop-ups, affirmations and wellness events, the haircare company ...
- Brands Celebrate Dads With Activations From Heartfelt To Hilarious
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, June 15, 2023
Manly Man Co. is offering Meaty Bouquets, a savory alternative to tradition ...
- Dr. Squatch, Alex Honnold In Thumb-Wrestling Thriller
Marketing Daily, Sarah Mahoney - Wednesday, May 31, 2023
The legendary rock climber has the world's strongest hands. The men's groomi ...
- Sport Clips Haircuts Turns Grooming Into A 'Game Changer'
MAD, Fern Siegel - Thursday, May 25, 2023
First work by AOR Preacher makes comfort and relaxation, not checking o ...
- Mizzen+Main Thinks Men Need More Friends
Retail Insider, Sarah Mahoney - Wednesday, May 24, 2023
The menswear brand's new summer campaign focuses on buddy building, hoping ...
- 'Whip the Ballz' Raises Awareness Of Testicular Cancer
Out to Launch, Fern Siegel - Thursday, April 13, 2023
Testicular cancer is the leading cancer in men ages 15-44, yet rare ...
- Dove's Post-Super-Bowl Medicine: Hugs For Philly Fans
Marketing Daily, Sarah Mahoney - Tuesday, February 21, 2023
Dove Men+Care knows losing is rough on fellas. So it sent ...
- Pete Davidson Knows Too Much About Santa
Marketing Daily, Sarah Mahoney - Monday, November 14, 2022
The comedian's new holiday ad for Manscaped reveals something about St. Nick ...
- Dr. Squatch Expands Into Lotion, Extends Retail Footprint
Marketing Daily, Sarah Mahoney - Thursday, November 10, 2022
The D2C company is betting it can get men to pay bett ...
- Axe And Lil Baby Join Forces For Gen Z Men
Marketing Daily, Todd Wasserman - Friday, July 22, 2022
In the ad, a young man tries a sample of Axe a ...
- Super Bowl Ads Score More Attention From Men, Highest 'Attention' Ever For Halftime Show: TVision
Television News Daily, Wayne Friedman - Monday, February 14, 2022
Using "eyes on screen" technology, TVision found that men scored a 126 ...
- Pinterest Provides Insight On Shopping Trends Among Male Consumers For 2022
Digital News Daily, Colin Kirkland - Thursday, January 13, 2022
A new study by Pinterest shows that 75% of male respondents pl ...
- Dr. Squatch Soaps: Curiosity Spawns Searches, Ecommerce During Super Bowl
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, February 10, 2021
For newer CPG players -- like Dr. Squatch Soap Co. -- th ...
- Stories In 2 Top Men's Health Magazines Not Always Backed By Medical Evidence
Publishers Daily, Fern Siegel - Monday, August 31, 2020
Two titles were cited for ""unclear, nonexistent or contradictory" medical evidence ...
- Conde Nast Expands 'GQ' Brand With GQ Shop
Publishers Daily, Sara Guaglione - Wednesday, August 26, 2020
The GQ Shop product line was designed by the brand's editors a ...
- SEO Stuck In Gender Inequality
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Female SEO professionals only represented about 30% of the industry in 201 ...
- 'Men's Health' Produces Special Report On Race, Racism
Publishers Daily, Sara Guaglione - Tuesday, August 11, 2020
The 23-page report features original and as-told-to essays from 18 Black author ...
- What's A Bearded Fella To Do About Wearing A Mask?
MediaPost Connect, Nina Lentini - Friday, May 22, 2020
We got to wondering how men with long beards are dealing wi ...
- Beardbrand Finds Winning Formula With YouTube Soft Sell
The MediaPost Cases, Nina Lentini - Friday, March 20, 2020
With so many options, do consumers still fall in love with the ...
- 'Fatherly' Acquired By Some Spider, Pools Parenting Resources
Publishers Daily, Sara Guaglione - Wednesday, March 18, 2020
Advertisers told both companies they wanted to reach moms and dads togethe ...
- Weinstein Conviction Marks Watershed For #MeToo Reporting
Publishing Insider, - Tuesday, February 25, 2020
Harvey Weinstein's conviction for sex crimes is a victory for his victi ...
- U.S. Navy Weighs Anchor, Lands In Digital Waters
TV Watch, Wayne Friedman - Friday, January 3, 2020
The U.S. Navy is moving all of its marketing efforts to digital/onli ...
- Nielsen: Time Spent With TV Eroding Faster For Men Than Women
Research Intelligencer, Joe Mandese - Thursday, November 21, 2019
While total time spent with TV has been eroding for all American ...
- Building A Killer Brand Is 'Stupidly Simple'
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
Steps to building a killer brand are "stupidly simple," says Eric Bandhol ...
- Men's Magazines Face Another Midlife Crisis
Publishing Insider, - Wednesday, November 6, 2019
Their latest so-called crisis comes from a growing public awareness of "tox ...