- Super Bowl Ads Score More Attention From Men, Highest 'Attention' Ever For Halftime Show: TVision
Television News Daily, Wayne Friedman - Monday, February 14, 2022
Using "eyes on screen" technology, TVision found that men scored a 126 ...
- Pinterest Provides Insight On Shopping Trends Among Male Consumers For 2022
Digital News Daily, Colin Kirkland - Thursday, January 13, 2022
A new study by Pinterest shows that 75% of male respondents pl ...
- Dr. Squatch Soaps: Curiosity Spawns Searches, Ecommerce During Super Bowl
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, February 10, 2021
For newer CPG players -- like Dr. Squatch Soap Co. -- th ...
- Stories In 2 Top Men's Health Magazines Not Always Backed By Medical Evidence
Publishers Daily, Fern Siegel - Monday, August 31, 2020
Two titles were cited for ""unclear, nonexistent or contradictory" medical evidence ...
- Conde Nast Expands 'GQ' Brand With GQ Shop
Publishers Daily, Sara Guaglione - Wednesday, August 26, 2020
The GQ Shop product line was designed by the brand's editors a ...
- SEO Stuck In Gender Inequality
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Female SEO professionals only represented about 30% of the industry in 201 ...
- 'Men's Health' Produces Special Report On Race, Racism
Publishers Daily, Sara Guaglione - Tuesday, August 11, 2020
The 23-page report features original and as-told-to essays from 18 Black author ...
- What's A Bearded Fella To Do About Wearing A Mask?
MediaPost Connect, Nina Lentini - Friday, May 22, 2020
We got to wondering how men with long beards are dealing wi ...
- Beardbrand Finds Winning Formula With YouTube Soft Sell
The MediaPost Cases, Nina Lentini - Friday, March 20, 2020
With so many options, do consumers still fall in love with the ...
- 'Fatherly' Acquired By Some Spider, Pools Parenting Resources
Publishers Daily, Sara Guaglione - Wednesday, March 18, 2020
Advertisers told both companies they wanted to reach moms and dads togethe ...
- Weinstein Conviction Marks Watershed For #MeToo Reporting
Publishing Insider, Rob Williams - Tuesday, February 25, 2020
Harvey Weinstein's conviction for sex crimes is a victory for his victi ...
- U.S. Navy Weighs Anchor, Lands In Digital Waters
TV Watch, Wayne Friedman - Friday, January 3, 2020
The U.S. Navy is moving all of its marketing efforts to digital/onli ...
- Nielsen: Time Spent With TV Eroding Faster For Men Than Women
Research Intelligencer, Joe Mandese - Thursday, November 21, 2019
While total time spent with TV has been eroding for all American ...
- Building A Killer Brand Is 'Stupidly Simple'
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
Steps to building a killer brand are "stupidly simple," says Eric Bandhol ...
- Men's Magazines Face Another Midlife Crisis
Publishing Insider, Rob Williams - Wednesday, November 6, 2019
Their latest so-called crisis comes from a growing public awareness of "tox ...
- Modern Luxury Media Launches Lifestyle Site For Men
Publishers Daily, Sara Guaglione - Friday, October 4, 2019
Modern Luxury Media has launched a men's luxury lifestyle site, MensBook.com, ...
- Thinx Debuts First National TV Ad Campaign
Out to Launch, Larissa Faw - Thursday, October 3, 2019
The "MENstruation" campaign suggests people would be more comfortable talking about perio ...
- Dove's #TakeTheTime Shows Paternity Leave In Positive Light
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
On the day of the launch #TakeTheTime represented 45% of all conversatio ...
- Is Advertising Becoming Too PC To Be Funny?
London Blog, Sean Hargrave - Wednesday, August 14, 2019
If you like your ads funny, you'd better get ready for m ...
- Queer Eye's Tan France Suits Up For Men's Wearhouse
MAD, Larissa Faw - Wednesday, July 3, 2019
France is the face of the brand's annual Suit Drive that kick ...
- 'Fatherly,' Gear Patrol Host Events Aimed At Dads
Publishers Daily, Sara Guaglione - Friday, June 14, 2019
Publishers Fatherly and Gear Patrol hosted events this week in anticipation ...
- EIC Jay Fielden Exits 'Esquire' Amid Hearst Reshuffle
Publishing Insider, Rob Williams - Friday, May 24, 2019
The change is the latest editorial reshuffle under Troy Young, who beca ...
- 'I Really Hope They Don't Hire A Woman'
MAD, Jenn Szekely - Thursday, April 25, 2019
It's interesting that women, who are considered more communal and nurturing th ...
- Brands Shift Targeting Toward Males For 'Game Of Thrones' Social Ads
Marketing Daily, Karlene Lukovitz - Wednesday, April 10, 2019
Brands making the shift included Oreo, Adidas, Mtn Dew and AT&T, accordi ...
- Millennial Males Dominate Podcast Audiences, Political Podcasts Most Popular
Mobile Insider, Gavin O'Malley - Thursday, April 11, 2019
Most podcast listeners are millennial males, and listen to an average ...
- Dos Equis Adds More Equis To One-Up Millennial Males
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The releases ramped up ahead of the holiday, supported by both "Fun ...
- That Gillette Ad -- Now For The 'Science Bit'
London Blog, Sean Hargrave - Monday, January 21, 2019
British and American women and millennials love it, but older men, n ...
- A Close Shave, But Gillette Deserves A Break
London Blog, Sean Hargrave - Thursday, January 17, 2019
It's not the best ad and it's "preachy," but Gillette doesn't deser ...
- New 'GQ' EIC Welch Launches First Issue, Plans Digital Expansion
Publishers Daily, Melynda Fuller - Thursday, January 10, 2019
Part of Will Welch's strategy involves capitalizing on GQ.com and its soci ...
- Japanese Men's Magazine Apologizes For Easy Sex College Rankings
Publishing Insider, Rob Williams - Thursday, January 10, 2019
The public outcry is one indication that the #Metoo movement may ha ...