• by Fern Siegel , April 13, 2023

Humor can promote health awareness.

Just ask Starco Brands, which created an in-house campaign to raise awareness for Testicular Cancer Awareness Month.

Starco’s Whipshots, a vodka-infused whipped cream, teamed with cocktail company BuzzBallz to launch “Whip the Ballz.”

The work reminds men, via a social media and retail push, to perform monthly testicular self-exams. The reality, however, is no joke.

"Testicular cancer is the leading cancer in men ages 15-44, can strike any age, from infancy to elderly, yet it’s hardly talked about. Every year in the U.S. approximately 9,900 men are diagnosed with testicular cancer with a survival rate of 95% when detected early," said Kim Jones, founder-CEO, Testicular Cancer Awareness Foundation.  

For each post featuring #WHIPTHEBALLZ, Whipshots will donate to the Testicular Cancer Awareness Foundation.  

"BuzzBallz and Whipshots together are the total package. These are two very fun, innovative brands coming together to support an important cause. We are so excited to see what comes from this ballsy campaign," says Yashika Maru, BuzzBallz marketing manager. 

Whipshots debuted in December 2021 in partnership with artist Cardi B. In October 2022, the brand surpassed 1 million cans sold in under one year.