• by Fern Siegel , November 1, 2024

Western Razor launches its first ad campaign, which is running through the end of the year.

The company, which makes single-bladed safety razors crafted from metal, takes on plastic competitors in a new campaign.

The Victory Garden agency handled creative, which consists of a 30-second CTV, 90-second long-form, display ads, affiliate partnerships, a social campaign running on Instagram, Meta, TikTok and X and a new photo library.

A link to the shorter spot is here.

The campaign centers around a Big Plastic rep (improv comedian Patrick McCartney). In "Ambush," a journalist with a hidden camera captures his real feelings about plastic razors, unreliable, and the gullible consumers who buy them.

David Falossi directed the CTV and OLV content. He's done work for Reebok, MGM Resorts and PlayStation.

“These razor companies have billions of dollars to dupe the public into buying their plastic junk products,” says Western Razor co-founder David Angelo. “We don’t have the same marketing budget, we just have better products that can save you money– and everything’s made in the USA.”

Victory Garden's client work has included Toyota, Apple, AT&T and Lowe's.