Pharma company Indivior has selected Havas to serve as its integrated agency of record in the US, after a formal review. 

The company spent about $60 million on measured media last year, according to agency research firm COMvergence. 

Indivior is known for its brand Sublocade, which is used to treat opioid use disorder.  

Havas’s remit includes media, creative, integrated strategy and digital efforts primarily directed at healthcare professional and direct-to-consumer audiences. 

Indivior previously worked with several agencies, including McKinney. 

In January the company formally shifted its corporate base of operations from the UK to Delaware.  It was founded as a subsidiary of Reckitt Benckiser in 1994 and was spun off as a separate UK company in 2014. 

It cited simplifying corporate governance and positioning the company as a “US based treatment innovator,” as reasons for the shift.