• by Fern Siegel , December 17, 2024

Creative agency Quality Meats was selected as the AOR for men's grooming brand Duke Cannon.

The first work for the brand will appear in March 2025, dovetailing with a packaging refresh. The new platform will include video, activations, social and retail.

“We were drawn to Quality Meats’ impressive level of strategic thinking, collaborative working style, and vision for the brand that truly celebrates the DNA of Duke Cannon — grit and hard work,” said Oliver Pérez, CMO of Duke Cannon.

From its Big Ass Brick of Soap, inspired by the soap used by GIs during the Korean War, to Thick Body Wash to Proper Cologne, the company offers a full regimen of products. Retailers that carry the brand include Carhartt, Duluth Trading Co. and Ace Hardware. The brand has also expanded into Target, Walmart, H.E.B., Hy-Vee, CVS and Walgreens.

Rooted in military history, the brand continues to gain inspiration from active-duty soldiers and donates a portion of its profits to causes that benefit veterans.

Gordy Sang, co-CCO at Quality Meats, added: “As an agency, we share a lot of the same straightforward no-BS values, so I think we’re gonna have a lot of fun and smell pretty darn good while doing it.”

Chicago-based Quality Meats' client work includes Huggies, Samsung USA, DoorDash and Regal Cinemas.

Duke Cannon was founded by Sam Swartz and Anthony Albanese, former PepsiCo marketers, in 2011.