Seasoned ad exec Ricardo
Franco is now executive creative director at BBDO New York.
He will lead creative for the AB InBev portfolio, which includes Budweiser and Michelob Ultra. Franco reports to chief creative
officer Michael Aimette.
Prior to BBDO, he held the position of ECD BBH New York. Franco's career also includes agency posts at David Madrid, TBWA\Chiat\Day, R/GA New York and
Africa DDB.
He is credited with producing key campaigns, such as “Billie Jean King Your Shoes” for Adidas, “This Billboard Is Yours to Take” for Budweiser, “The
Fake News Stand” for Columbia Journalism Review, and “The Prime Ball” for Amazon Prime Video, to name a few.
Aimette said Franco, ranked the fifth-most-awarded
creative director globally by Cannes Lions, “finds great opportunities in every brief, even the smallest ones, and turns them into big things.”
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“It’s an
incredibly exciting moment to join BBDO New York,” added Franco. “With new leadership and the ambition to Do Big Things, this next chapter is a rare opportunity to shape what
comes next at an agency that has raised the bar for the industry many times before — and is ready to do it again.”
BBDO New York created Budweiser’s Super Bowl LX ad
“American Icons,” rated the No. 1 spot on USA Today’s Ad Meter.
BBDO is part of the Omnicom Group.