- Brands Shift Targeting Toward Males For 'Game Of Thrones' Social Ads
Marketing Daily, Karlene Lukovitz - Wednesday, April 10, 2019
Brands making the shift included Oreo, Adidas, Mtn Dew and AT&T, accordi ...
- Millennial Males Dominate Podcast Audiences, Political Podcasts Most Popular
Mobile Insider, Gavin O'Malley - Thursday, April 11, 2019
Most podcast listeners are millennial males, and listen to an average ...
- Dos Equis Adds More Equis To One-Up Millennial Males
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The releases ramped up ahead of the holiday, supported by both "Fun ...
- That Gillette Ad -- Now For The 'Science Bit'
London Blog, Sean Hargrave - Monday, January 21, 2019
British and American women and millennials love it, but older men, n ...
- A Close Shave, But Gillette Deserves A Break
London Blog, Sean Hargrave - Thursday, January 17, 2019
It's not the best ad and it's "preachy," but Gillette doesn't deser ...
- New 'GQ' EIC Welch Launches First Issue, Plans Digital Expansion
Publishers Daily, Melynda Fuller - Thursday, January 10, 2019
Part of Will Welch's strategy involves capitalizing on GQ.com and its soci ...
- Japanese Men's Magazine Apologizes For Easy Sex College Rankings
Publishing Insider, - Thursday, January 10, 2019
The public outcry is one indication that the #Metoo movement may ha ...
- 'British GQ' Launches Free Weekly Edition Called 'GQ Hype'
Publishers Daily, Melynda Fuller - Tuesday, December 11, 2018
The new free edition posts every Monday morning and has its o ...
- Honda Acura TLX: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
The key to building excitement around this campaign was a comprehensive roll-o ...
- 'Men's Health,' Crunch Fitness Partner For Workout Classes
Publishers Daily, Sara Guaglione - Wednesday, October 31, 2018
The classes celebrate the mag's 30th anniversary. Called "30 in 30 Power ...
- SuperData Launching Esports, Gaming Measurement Tool
Digital News Daily, Alex Weprin - Wednesday, October 10, 2018
The SuperData Arena tool looks at a number of metrics across platfor ...
- 'GQ' Taps Will Welch As Top Editor
Publishers Daily, Sara Guaglione - Friday, September 14, 2018
Will Welch has become the fifth editor-in-chief of GQ, succeeding longtime edit ...
- 'Playboy' To Become A Quarterly Publication In 2019
Publishers Daily, Sara Guaglione - Wednesday, September 12, 2018
The print distribution is going from a bimonthly to a quarterly. Soo ...
- 'Fatherly' Names Ex-Conde Nast Exec Kelley Gudahl As First VP, Marketing
Publishers Daily, Sara Guaglione - Thursday, August 23, 2018
Gudahl will be responsible for "leading the pre-sale RFP process, generating n ...
- Croughton Tapped As New EIC, 'Robb Report'
Publishers Daily, Melynda Fuller - Wednesday, June 6, 2018
Croughton counts 20+ years of experience as an award-winning journalism and edito ...
- Outcome Health, 'Fatherly' Deliver Content In Doctor's Offices
Publishers Daily, Melynda Fuller - Tuesday, June 5, 2018
Fatherly, a digital media brand for dads, has partnered with Outcome Heal ...
- Hearst Magazines Buys Minority Stake In 'Gear Patrol'
Publishers Daily, Sara Guaglione - Thursday, April 26, 2018
Gear Patrol, an enthusiast men's brand focused on products and stories abo ...
- Playboy Unveils New Website, Membership Program
Publishers Daily, Melynda Fuller - Monday, April 23, 2018
Today, 'Playboy' unveiled a new website that taps into the exclusive reputati ...
- 'Men's Journal' Enjoys 166% Audience Growth YOY
Publishers Daily, Sara Guaglione - Monday, April 16, 2018
The increase - from 3 million monthly unique visitors to 8 milli ...
- 'Playboy' Changes Slogan: Entertainment For All
Publishers Daily, Sara Guaglione - Thursday, April 12, 2018
The magazine now claims a diverse group of fans. Chief Creative Offic ...
- Excessive Frequency, Retargeting Account For Ad Blocker Usage
Publishers Daily, Sara Guaglione - Wednesday, February 21, 2018
Overall, 20% of "connected adults" interviewed claim they always use an ...
- American Media Inc Protects Sexual Abusers
Publishing Insider, Melynda Fuller - Thursday, December 7, 2017
Corruption is endemic; too often companies routinely shield and enable abusers. Wh ...
- Where Does The Time Go? Movember Is Almost Over!
Mediapsssst, Richard Whitman - Thursday, November 30, 2017
I know a lot of agencies get behind this movement, which suppor ...
- Every Man Has A Story, Including William Henry
Out to Launch, Steve McClellan - Wednesday, November 22, 2017
William Henry, the men’s jewelry and luxury accessories is unveiling a bra ...
- 'Esquire' Revamps Style Section, Boosts Ecommerce
Publishers Daily, Sara Guaglione - Tuesday, November 14, 2017
Esquire.com's Style section will now focus on more original photography, celebrity sty ...
- 'Artforum' Co-Publisher Resigns After Harassment Claims
Publishing Insider, Erik Sass - Monday, October 30, 2017
In the latest (incredibly creepy and hair-raising) case, Knight Landesman, 67, o ...
- After Harassment Accusations Against Leon Wieselteir, 'Idea' Mag Folds
Publishing Insider, Erik Sass - Thursday, October 26, 2017
Leon Wieseltier, the high-profile former editor of 'The New Republic,' was ...
- 'Men's Health,' Fitbit Partner On 'Adventurist' Series
Publishers Daily, Sara Guaglione - Friday, October 13, 2017
'Men's Health' has joined with Fitbit on a three-part series in whi ...
- Creating A Different Kind Of Brief-To Save Lives
Mediapsssst, Richard Whitman - Friday, September 29, 2017
It's really a sad commentary on the racial and political tensions sti ...
- Google Made Diversity A Keyword
Inside Performance, Laurie Sullivan - Tuesday, September 12, 2017
An employee-led effort to find out whether men are paid more th ...