Beardbrand Finds Winning Formula With YouTube Soft Sell

  • March 20, 2020

In "I Shave Off My Beard For the First Time in 4 Years," American architect Greg Berzinsky -- famous for his groomed beard and mustache -- gets the beard shaved off in a video on Beardbrand's YouTube channel.

The Challenge

When Eric Bandholz started Beardbrand in 2013, his goal was to ...

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