Dos Equis Adds More Equis To One-Up Millennial Males

  • March 14, 2019

The Challenge

Cinco de Mayo is the biggest day for Mexican beers in the United States. Sales of Dos Equis had been in decline. It needed attention.

The Execution

For the holiday, its new campaign, “Keep It Interesanté,” was based on the insight: It’s better to be dead than dull. …

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