
Modern
Luxury Media has launched a men’s luxury lifestyle site called MensBook.com, as well as a brand
ambassador group and events to to promote the brand this fall.
“We feel there is tremendous opportunity for a highly curated destination showcasing craftsmanship at the highest
levels,” stated Mike Pallad, president of Modern Luxury’s national portfolio.
The site covers 18 cities in the U.S. and the luxury market: fashion and grooming,
travel and culture, food and drink, watches, auto and interior design content.
Articles also contain product and service recommendations — from how to have brunch on the
TWA Hotel rooftop to actor Sterling K. Brown’s watch collection.
advertisement
advertisement
MensBook.com has also formed a group called The Committee, a board of ambassadors who will curate content
and offer personalized insights into their communities.
The Committee is made up of a diverse group of nearly 90 men, including NBA star Kemba Walker (Boston), publisher Alex
Assouline (New York), photographer Gray Malin (Los Angeles), entrepreneur Manny Koshbin (Orange County) and news anchor Luis Aguirre (Miami).
Exclusive events featuring those
in The Committee will launch nationwide beginning this month.
Official launch partners for MensBook.com are luxury jewelry and watch brand Chopard and scotch whiskey brand
Glenfiddich.
Modern Luxury operates more than 85 brands across 22 markets.