Modern Luxury Media has launched a men’s luxury lifestyle site called MensBook.com, as well as a brand ambassador group and events to to promote the brand this fall.
“We feel there is tremendous opportunity for a highly curated destination showcasing craftsmanship at the highest levels,” stated Mike Pallad, president of Modern Luxury’s national portfolio.
The site covers 18 cities in the U.S. and the luxury market: fashion and grooming, travel and culture, food and drink, watches, auto and interior design content.
Articles also contain product and service recommendations — from how to have brunch on the TWA Hotel rooftop to actor Sterling K. Brown’s watch collection.
MensBook.com has also formed a group called The Committee, a board of ambassadors who will curate content and offer personalized insights into their communities.
The Committee is made up of a diverse group of nearly 90 men, including NBA star Kemba Walker (Boston), publisher Alex Assouline (New York), photographer Gray Malin (Los Angeles), entrepreneur Manny Koshbin (Orange County) and news anchor Luis Aguirre (Miami).
Exclusive events featuring those in The Committee will launch nationwide beginning this month.
Official launch partners for MensBook.com are luxury jewelry and watch brand Chopard and scotch whiskey brand Glenfiddich.
Modern Luxury operates more than 85 brands across 22 markets.