- U.S. Navy Targets Gen Zs At Super Bowl LVII Experience
MAD, Fern Siegel - Thursday, February 9, 2023
The creative targets 17- to-24-year-olds who may not know the opportunities a ...
- Roku Users Can Now Place DoorDash Food Orders Through Onscreen Ads
Digital News Daily, Karlene Lukovitz - Tuesday, February 7, 2023
Wendy's is bowing an exclusive $5-off offer via the platform, just ...
- eBay Partners With Notable Live For Sports Memorabilia NFTs
Digital News Daily, Colin Kirkland - Tuesday, January 31, 2023
Interactive, virtual events platform Notable Live has announced a new partnership wi ...
- Twitch Livestream Competitor Trovo Launches New Ad Automation Tool
Digital News Daily, Colin Kirkland - Monday, January 9, 2023
The integrated livestream technology, called Uplify, will help brands and content creato ...
- 'Washington Post' Features Interactive Game In The New Space Age Section
Publishers Daily, Ray Schultz - Monday, January 9, 2023
Readers have a chance to navigate through a field of space debr ...
- Vizio Is First Smart TV To Offer Interactive Ads, On Its WatchFree+ FAST
Digital News Daily, Karlene Lukovitz - Thursday, December 22, 2022
Vizio is integrating BrightLine's Accelerator formatting tech, already used for interactive a ...
- EssenceMediacom Wins Global PlayStation Media Duties
MAD, Steve McClellan - Tuesday, December 20, 2022
The client spends an estimated $170 million worldwide, according to agency resear ...
- Starbucks Invites U.S. Beta Testers To Try 'Odyssey' Web3 Rewards Program
Digital News Daily, Colin Kirkland - Thursday, December 8, 2022
Odyssey invites customers to engage with interactive and gamified "Journeys," earning stam ...
- NFL, Visa Partner On New Metaverse Experience In Fortnite
Digital News Daily, Colin Kirkland - Thursday, December 1, 2022
The metaverse activation is designed to engage Fortnite players through an NFL-inspir ...
- Snap Partners With Amazon Fashion For New Virtual Try-On Lenses
Digital News Daily, Colin Kirkland - Wednesday, November 2, 2022
The lenses will expand brands' AR capabilities and allow Snapchatters to t ...
- How Much 'Better' Than Linear Can Streaming Advertising Get?
Advanced TV Insider, Karlene Lukovitz - Friday, October 21, 2022
Shoppability, social streams and gamification are all in the mix, and wi ...
- LG Strives To Be NFT Innovation Leader, Forms New Partnership With Web3 Platform Fr0ntierX
Digital News Daily, Colin Kirkland - Monday, October 10, 2022
LG has announced a global partnership with Web3 infrastructure platform Fr0ntierX ...
- Gen Z More Likely To Engage With Brands That Use Interactive Video
Video Insider, Karlene Lukovitz - Tuesday, October 11, 2022
About half of Gen Z consumers also say they would like interacti ...
- The Content Diet: How Brands Are Trying To Engage Consumers
Email Insider, Ray Schultz - Wednesday, October 5, 2022
Interactive email is rated the most effective channel in driving engagement, Ascen ...
- CTV Drove Half Of CPGs' Video Ad Impressions In 2021
Video Insider, Karlene Lukovitz - Monday, September 26, 2022
That's up from 44% in 2020, reports Innovid. ...
- NBCU Showcases Samsung Capabilities In 'Tonight Show'-Themed Metaverse Experience
Digital News Daily, Karlene Lukovitz - Monday, September 19, 2022
"Tonight at the Rock" game players are exposed to Samsung Galaxy's a ...
- More Holiday Shoppers Report Being Influenced By Streaming Ads
Digital News Daily, Karlene Lukovitz - Friday, September 16, 2022
Nearly one in three (29%) report having engaged with an interactive ...
- Indeed Partners With Insider To Create Interactive Hub For SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
The interactive editorial hub will help SMBs improve their process for recruitin ...
- Meta Brings Jordan Peele Thrillers To Horizon Worlds
Digital News Daily, Colin Kirkland - Wednesday, July 13, 2022
Meta has partnered with Monkeypaw Productions to create and launch a multi-wor ...
- Data-Driven Human Engagement: Fazoli's 360 Data Strategy
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
Through a combination of app and loyalty program usage along with loc ...
- Vimeo Launches Interactive Video Capabilities
Digital News Daily, Karlene Lukovitz - Wednesday, June 8, 2022
Vimeo has integrated the capabilities from Wirewax, which it acquired last Novem ...
- Discovery+ Bows Two New Interactive CTV Ad Formats
Digital News Daily, Karlene Lukovitz - Thursday, May 26, 2022
One clickable format generates a promotional followup email, while the other allo ...
- KERV Interactive Sees A New Way To Trade Media
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
KERV Interactive COO Marika Roque describes the reasons that advertisers are ti ...
- Giide Turns Interactive Audio Into Performance Marketing
Inside Performance, Laurie Sullivan - Friday, April 29, 2022
Built by former agency execs, the platform supports applications across entertainment, educatio ...
- Meta Reintroduces The Metaverse With Its First Retail Store
Digital News Daily, Colin Kirkland - Monday, April 25, 2022
The Meta Store will open May 9 and will offer hands-on experienc ...
- Veteran Agency, Advanced Ad Exec Michael Bologna Joins Interactive TV Company BrightLine
Television News Daily, Wayne Friedman - Friday, April 22, 2022
Bologna will work with TV networks looking to broaden interactive ad produ ...
- NextGen TV Is Coming: More A Slow Walk Than A Sprint For Advertisers, Viewers
TV Watch, Wayne Friedman - Friday, April 15, 2022
Recently, all 7 full-power Richmond, VA stations started broadcasting with NextGen-enabled ...
- Twitch's Rapid Audience Growth Has Recently Flatlined
Video Insider, Karlene Lukovitz - Tuesday, April 12, 2022
After 17 months of double-digit growth, Twitch's average users per month ha ...
- Forbes Launches 'Virtual Billionaires' NFT Collection, Expands Into Metaverse
Digital News Daily, Colin Kirkland - Monday, April 11, 2022
Today "Forbes" is unveiling its first collection of NFTs: 100 fictional billionai ...
- New App Turns Home Shopping Into An Addicting Game
Digital News Daily, Colin Kirkland - Tuesday, April 5, 2022
The Playhouse mobile app, now live in the San Francisco Bay Are ...