- Black Friday Football Delivers Respectable Viewership, Impressive Ad Engagement
MediaDailyNews, Karlene Lukovitz - Monday, December 4, 2023
Viewers were 78% more likely to search for products advertised during th ...
- Amazon Bakes Interactive Ads Into First Black Friday Football Game
MediaDailyNews, Karlene Lukovitz - Friday, November 17, 2023
A separate comedy stream for kids and post-game Garth Brooks concert a ...
- NBCU's Peacock, Walmart Offer Shoppable Ads In Bravo Show
MediaDailyNews, Karlene Lukovitz - Tuesday, November 7, 2023
Ads for products featured in "Below Deck Mediterranean" episodes will enable purchas ...
- Google Try-On Beauty Tools Make Convincing Hair Dye, Cosmetic Ads
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
Google this week will begin rolling out an AR Beauty feature f ...
- Wearable Billboards? Adobe Debuts Interactive Material With Ad Potential
Marketing Daily, Laurie Sullivan - Wednesday, October 18, 2023
Adobe unveiled a material that can change color and patterns in re ...
- AMC Networks Starts Ad-Supported AMC+ Option, With 'Dozens' Of Advertisers
Television News Daily, Wayne Friedman - Friday, September 29, 2023
AMC Networks launched an ad-supported AMC+ option this week for $4.99 ...
- Snapchat Funnels Ad Campaign Tips Into New Desktop Game
MediaDailyNews, Colin Kirkland - Wednesday, September 27, 2023
On Tuesday, Snapchat launched an interactive 16-bit desktop video game aimed ...
- Samsung Ads, BrightLine Partner To Expand Interactive CTV Ads
MediaDailyNews, Karlene Lukovitz - Tuesday, September 19, 2023
Clients can now use personalized ads, scrollable branded carousels, polls and oth ...
- Buried Gold: Yahoo Mail Uses AI To Help Shoppers Find Savings In Their Inbox
Email Insider, Ray Schultz - Monday, August 28, 2023
Long-forgotten discounts, gift cards and store credits can be pulled up a ...
- Amazon DSP Intros Its 1st Interactive Ads, Via PadSquad
MediaDailyNews, Karlene Lukovitz - Monday, August 21, 2023
Amazon Ads' first interactive ads were custom-created by PadSquad for optimal performan ...
- How Subaru Makes Good On Its 'Love' Promise
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Subaru of America believes "Love Means Being More Than a Car Company ...
- Consumers Favor Personalized, Interactive Video From Brands
Research Intelligencer, Robert Williams - Friday, July 7, 2023
Younger consumers and higher earners tend to be more receptive to personaliz ...
- Google May Add Interactive Games To YouTube, Called 'Playables'
Digital News Daily, Colin Kirkland - Monday, June 26, 2023
In an email to employees, Google detailed a potential feature called "Playable ...
- Makers of 'Pokemon Go' Offer Players In-Game Brand Rewards Via AR Ad Format
Digital News Daily, Colin Kirkland - Monday, June 19, 2023
At the Cannes Lions Festival of Creativity on Monday, Niantic launched "Reward ...
- Verizon, Snap Collaboration Offers 'AR Mirrors' To Music Festivalgoers
Digital News Daily, Colin Kirkland - Wednesday, June 14, 2023
Verizon is installing interactive, physical augmented reality "Mirrors" at two major mus ...
- Innovid Links To Infillion To Scale CTV Reach, Streamline Workflow
Digital News Daily, Karlene Lukovitz - Thursday, June 8, 2023
Publishers that use Innovid's software development kit will have seamless access ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
Amazon unveiled a slate of streaming content and ad capabilities at t ...
- Yelp Search, Visual Experiences Get An Upgrade Through AI, Large Language Models
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
Yelp has updated the way consumers experience content on the site a ...
- U.S. Navy Targets Gen Zs At Super Bowl LVII Experience
MAD, Fern Siegel - Thursday, February 9, 2023
The creative targets 17- to-24-year-olds who may not know the opportunities a ...
- Roku Users Can Now Place DoorDash Food Orders Through Onscreen Ads
Digital News Daily, Karlene Lukovitz - Tuesday, February 7, 2023
Wendy's is bowing an exclusive $5-off offer via the platform, just ...
- eBay Partners With Notable Live For Sports Memorabilia NFTs
Digital News Daily, Colin Kirkland - Tuesday, January 31, 2023
Interactive, virtual events platform Notable Live has announced a new partnership wi ...
- Twitch Livestream Competitor Trovo Launches New Ad Automation Tool
Digital News Daily, Colin Kirkland - Monday, January 9, 2023
The integrated livestream technology, called Uplify, will help brands and content creato ...
- 'Washington Post' Features Interactive Game In The New Space Age Section
Publishers Daily, Ray Schultz - Monday, January 9, 2023
Readers have a chance to navigate through a field of space debr ...
- Vizio Is First Smart TV To Offer Interactive Ads, On Its WatchFree+ FAST
Digital News Daily, Karlene Lukovitz - Thursday, December 22, 2022
Vizio is integrating BrightLine's Accelerator formatting tech, already used for interactive a ...
- EssenceMediacom Wins Global PlayStation Media Duties
MAD, Steve McClellan - Tuesday, December 20, 2022
The client spends an estimated $170 million worldwide, according to agency resear ...
- Starbucks Invites U.S. Beta Testers To Try 'Odyssey' Web3 Rewards Program
Digital News Daily, Colin Kirkland - Thursday, December 8, 2022
Odyssey invites customers to engage with interactive and gamified "Journeys," earning stam ...
- NFL, Visa Partner On New Metaverse Experience In Fortnite
Digital News Daily, Colin Kirkland - Thursday, December 1, 2022
The metaverse activation is designed to engage Fortnite players through an NFL-inspir ...
- Snap Partners With Amazon Fashion For New Virtual Try-On Lenses
Digital News Daily, Colin Kirkland - Wednesday, November 2, 2022
The lenses will expand brands' AR capabilities and allow Snapchatters to t ...
- How Much 'Better' Than Linear Can Streaming Advertising Get?
Advanced TV Insider, Karlene Lukovitz - Friday, October 21, 2022
Shoppability, social streams and gamification are all in the mix, and wi ...
- LG Strives To Be NFT Innovation Leader, Forms New Partnership With Web3 Platform Fr0ntierX
Digital News Daily, Colin Kirkland - Monday, October 10, 2022
LG has announced a global partnership with Web3 infrastructure platform Fr0ntierX ...