• by Ray Schultz , January 7, 2025

KERV.ai and PubMatic have teamed up to make KERV’s AI-powered video capabilities available  across PubMatic’s premium inventory. 

Advertisers can now access KERV’s interactive and shoppable video formats across Online Video (OLV) and Connected TV (CTV). The benefits of this partnership are available to all KERV and PubMatic customers.

 “While the partnership immediately unlocks KERV's comprehensive suite of interactive and commerce-based ad products to buyers on premium supply, it will also serve as the launching pad to further accelerate additional data-driven and content-based solutions," says Ryan Schoenfeld, vice president of technical partnerships at KERV.

KERV specializes in in AI-powered video analysis, performance and monetization. It also provides cookie-free, first-party targeting capabilities that it says ensure contextual relevance. 

PubMatic is a technology company focused on the digital advertising supply chain. 

“Our partnership with KERV provides direct access to premium ad spaces and leverages first-party data to deliver the most engaging and relevant shoppable, interactive ad experiences,” said Abbie Reichner, regional vice president, customer success, CTV at PubMatic. “This is just the beginning as we introduce scalable, innovative solutions that simplify and accelerate the path to purchase, benefiting both advertisers and consumers.”