IHOP Turns Itself Inside Out To Call Attention To Its Burgers

  • September 10, 2019

This case study was written by Alex Cohen, senior strategist, Droga5, and originally published as part of the 2019 Effie Awards U.S. Case Study Series. It has been modified from its original version.

The Challenge

For 60 years, IHOP—the International House of Pancakes—has held a special place in people’s hearts as …

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