- GM Announces FedEx Partnership At CES, Goes After Amazon, Google Delivery Services, Autonomous Vehicles
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 12, 2021
GM on Tuesday at CES introduced BrightDrop, the latest startup to sp ...
- L'Oreal's Technology Incubator Releases Two Innovations At CES 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
The products were built on tech, personalization, augmented performance and sustainability. "T ...
- Contextual Advertising Moves To Next Stage In 2021
Data & Programmatic Insider, Laurie Sullivan - Monday, December 28, 2020
AI and machine learning can now recommend the dominant color in ...
- Former Salesforce Chief Scientist Takes On Google By Building A Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
The former Salesforce chief scientist wants to take on Google, helping peop ...
- Apple Co-Founder Steve Wozniak Rolls Out Second Venture
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
Efforce uses blockchain technology, allowing consumers to participate in and benefit fr ...
- GroupM's Wieser On The Upside Of A Pandemic
MediaDailyNews, Joe Mandese - Tuesday, November 10, 2020
Significant unintended benefits for marketers have been the adoption of "slow-walking" progra ...
- What Do You Get When You Mix Brick, Mortar And Live Streaming?
RTBlog, Joe Mandese - Monday, August 24, 2020
When last we checked in with Dan Hodges, it was last Septemb ...
- The AdMarketplace VP Who Wanted To Become U.S. President
Inside Performance, Laurie Sullivan - Monday, August 3, 2020
Mary Young, VP, business development at AdMarketplace, spoke with "Inside Performance" abo ...
- Space, The Final (Marketing) Frontier
Mediapsssst, Richard Whitman - Wednesday, July 29, 2020
Space travel and exploration? Now there's a dedicated marketing agency for that-Metatr ...
- Purple Pitches 'Craveability': Finding Those Touchable Mattress Moments
Brand Insider, Steve Smith - Friday, July 17, 2020
The D2C Bed-in-a-Box category has gotten very cluttered, so Purple is tryi ...
- Google Area 120 Releases Shoploop, Shopping App Alternative To Instagram, TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2020
Google's experimental Area 120 division introduced a video shopping platform Thursday f ...
- Paradigm Shift: How Media Companies Are Rethinking Sustainable Engagement
Publishers Daily, Mike Donoghue - Wednesday, July 8, 2020
The decision to experiment in a competitive industry is smart, but deployi ...
- Google's New App Keen A Source For Referral Traffic, Search Interests
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Google's new app Keen curates content from across the web, allowing peop ...
- Second Story Adapts To New Reality By Helping Clients Do Just That
Mediapsssst, Richard Whitman - Wednesday, June 10, 2020
The experiential agency has launched a new operation focused on innovative wo ...
- Tesla Being Pushed By Shareholder To Use Paid Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 29, 2020
Tesla shareholders will vote on whether the company will use paid advertisi ...
- OOH Ad Companies Manufacture Protective Gear For Medical Workers
Digital News Daily, Laurie Sullivan - Monday, May 11, 2020
Vector Media and its longtime partner Carisma have collaborated to build protecti ...
- Association Chiefs On Innovation, Collaboration And Flattening 'The Curve'
MediaDailyNews, Joe Mandese - Monday, May 4, 2020
During a joint webinar Monday the heads of Madison Avenue's two t ...
- Good Old Nordic Ingenuity: Hands-Free Door Opener
Mediapsssst, Richard Whitman - Monday, April 27, 2020
TBWA\Helsinki came up with the idea, working with manufacturer Fortum. The devi ...
- Havaianas, Target Taking Extreme Measures To Connect With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, April 26, 2020
Flip-flop maker Havainas is working to mitigate its supply chain risk ...
- Necessity Is The Mother Of Taking New Roads
RTBlog, Joe Mandese - Friday, April 10, 2020
In 2008 we published an article by the late Cornell University Profess ...
- R/GA Creatives Spearhead MerchAid To Help Small Businesses Weather Pandemic Storm
Mediapsssst, Richard Whitman - Wednesday, April 8, 2020
The idea is to help these businesses generate revenue by selling merchandi ...
- What's The big Idea?
Mediapsssst, Richard Whitman - Wednesday, March 11, 2020
WPP AUNZ has launched a new unit called "big" aimed at helpi ...
- Moving Picture Company Picks Roekens For New Innovation Role
People on the Move, Steve McClellan - Tuesday, February 4, 2020
Global creative shop Moving Picture Company has appointed Gregory Roekens to t ...
- Conde Nast Names Sanjay Bhakta Chief Product And Technology Officer
Publishers Daily, Melynda Fuller - Tuesday, January 21, 2020
The new role encompasses all of Conde Nast's global technology strategy a ...
- CES: A Post-Mortem: Part Two
MediaDailyNews, Sarah Ivey - Monday, January 20, 2020
The story this year, for me, was about foundational technologies, 5G, Wi ...
- Independent Agency of the Year: USIM
Agency of the Year, Joe Mandese - Thursday, January 16, 2020
They say necessity is the mother of invention, but on Madison Avenu ...
- Cisco Makes Major Tech Investment To Enable New Types Of Ads
Digital News Daily, Laurie Sullivan - Thursday, December 12, 2019
Cisco has announced a plan to build and invest in 5G intern ...
- Walking The Innovation Talk At The Infinity Festival In Hollywood
MediaDailyNews, Sarah Ivey - Monday, December 9, 2019
The Infinity Festival, billed as the premiere festival for Hollywood and Silic ...
- Google Open-Sources Its Cardboard Augmented Reality Project
Inside Performance, Laurie Sullivan - Thursday, November 7, 2019
Google is allowing developers to create experiences for Android and iOS devic ...
- Digital Will Lead Advances In Medicine, Science In Next 50 Years
Digital News Daily, Gavin O'Malley - Monday, October 28, 2019
Experts predict digital advances will lead to longer life spans, greater leisu ...