- Mindshare Taps Kline To Lead NA Strategy, Innovation Practice
MAD, Steve McClellan - Thursday, June 2, 2022
Kline reports to Amanda Richman, Mindshare's NA CEO. The two previously work ...
- Avocados From Mexico Scores Big Driving Brand Performance via Innovation
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Avocados From Mexico takes on advertising's biggest stage... the Super Bowl. AFM ...
- Emodo Promotes Industry Vet Jeremy Lockhorn To VP, Head of Global Innovation
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 17, 2022
"When I was at Razorfish, I spent the first six months ...
- NBCU Starts New Streaming Advertising Innovations For Peacock
Television News Daily, Wayne Friedman - Monday, May 2, 2022
The first new ad innovation is Peacock Frame Ad, where a displ ...
- Tinuiti's 'Bob And Weave' Strategy Earned It Microsoft Advertising Global Agency Of The Year Award
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 29, 2022
Microsoft Advertising this week named Tinuiti Global Agency of The Year f ...
- Republica Havas Names Ishoof Innovator In Residence, Promotes Tech
MAD, Fern Siegel - Friday, April 22, 2022
Ishoof will be involved in creating opportunities and partnerships for the agen ...
- Fast Company Recognizes The Innovation Of A Branded Metaverse
Digital News Daily, Colin Kirkland - Wednesday, March 9, 2022
Active Theory was named by Fast Company as a Top 10 innovati ...
- Uber, Theranos Disruptors Get Disrupted In Two New Series
TVBlog, Adam Buckman - Wednesday, March 2, 2022
Two of recent history's most notorious innovators and disruptors are getting t ...
- CIMM Day 2: Will Multiple Currencies Require A Currency Converter?
MediaDailyNews, Tony Jarvis - Friday, February 18, 2022
It became even more evident that the industry is moving toward multip ...
- AI Key To Making First-Party Data Work
Data & Programmatic Insider, Laurie Sullivan - Monday, February 7, 2022
Artificial intelligence-powered marketing technologies communicate with consumers and know what they wa ...
- Rising to the Challenge: the Driving Force Behind Volkswagen's S.V.P.
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, January 27, 2022
"There's no better way to show that you're ready for something th ...
- New Adventures in Customer Acquisition
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Through surveys and data, Joybird found their customers wanted more inspiration a ...
- Raising the Stakes: Outline's Co-Founder Disrupts the Eco-Friendly CPG Industry
Brand Insider: Behind The Scenes, Lisa Singer - Friday, January 21, 2022
"It was really, really, really, really hard, and we kind of ju ...
- Ad Industry, Business Groups Urge Congress To Create National Privacy Standard
Digital News Daily, Wendy Davis - Friday, January 14, 2022
"A growing patchwork of state laws are emerging which threaten innovation a ...
- Wavemaker Names Salter Global Head Of Applied Innovation
MediaDailyNews, Joe Mandese - Tuesday, January 11, 2022
She is responsible for working with the network and its global clien ...
- NBCU Devises Framework For New Metrics Efforts
Television News Daily, Wayne Friedman - Thursday, November 18, 2021
NBC sketched out six key areas of segmentation: audience measurement, audience verificatio ...
- Pinterest Creates TwoTwenty Division To Focus On Innovations
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 16, 2021
Pinterest on Tuesday began demonstrating its technology strengths with the announcement ...
- Google Labs Returns With Futuristic AR, VR Focus
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 11, 2021
Google Labs is back, but this time it's the internal name giv ...
- Zuckerberg's Meta Keynote Is Like Tripping On Acid
Inside Performance, Laurie Sullivan - Thursday, October 28, 2021
Anyone who lived through the1960s and early 70s might have found Ma ...
- Quantcast Platform Unveils Cookieless Innovations
Mediapsssst, Richard Whitman - Thursday, September 16, 2021
According to the company the new innovations help advertisers reach audiences witho ...
- VIA Taps Layne Harris For New Creative Technology Role
MAD, Steve McClellan - Wednesday, August 11, 2021
Harris founded the Innovation Lab at 360i, and most recently led t ...
- Google: When Slogans Are Created By Machine Learning
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
Artist and author Douglas Coupland created a series of slogans using machi ...
- Bloomberg Media, 'Ebony' Team Up For Multiplatform Content To Promote Equality
Publishers Daily, Ray Schultz - Friday, August 6, 2021
Bloomberg Media and Ebony have formed a partnership to explore inequities faci ...
- HUMAN Fellowship Honors Late Co-Founder
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
The Dan Kaminsky Fellowship will be awarded to those who innovate f ...
- Be Bold, Relentless, Innovative & Authentic: Avocados From Mexico's Marketing VP's Recipe For Success
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 4, 2021
"Why do you always have to change things?" Avocados From Mexico's ...
- VaynerMedia Appoints First Chief Innovation Officer
People on the Move, Steve McClellan - Thursday, July 8, 2021
VaynerMedia has appointed Eric Jacobs as the agency's first Chief Innovation Office ...
- The Evolving Practice of Consumer Engagement
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
A century ago Betty Crocker taught us everything we needed to kn ...
- GroupM Taps Olivieri For New Global Innovation Role
MAD, Steve McClellan - Monday, May 24, 2021
Krystal Olivieri is credited with helping create some of GroupM's key priva ...
- GroupM: Data Is The New Currency, Taps Olivieri As Chief Innovation Officer
MediaDailyNews, Joe Mandese - Monday, May 24, 2021
In a move that speaks volumes about the future of innovation, Grou ...
- Google LaMDA Makes Conversation With You
Inside Performance, Laurie Sullivan - Tuesday, May 18, 2021
Google loves language. LaMDA, announced today, is the next breakthrough for t ...