- Verizon, Snap Collaboration Offers 'AR Mirrors' To Music Festivalgoers
Digital News Daily, Colin Kirkland - Wednesday, June 14, 2023
Verizon is installing interactive, physical augmented reality "Mirrors" at two major mus ...
- Consumers Say Airbnb, Open AI, Chewy Are Among Most Innovative Brands
D2C Insider, Sarah Mahoney - Monday, June 5, 2023
This year, shoppers are increasingly impressed by newer brands, especially in t ...
- American Express Looks At Using AI To Determine Loan Eligibility
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 30, 2023
American Express plans to use artificial intelligence to decide whether or n ...
- Are Holding Companies Facing An 'Innovator's Dilemma' Threat From AI?
MediaDailyNews, Michael Farmer - Friday, May 26, 2023
If the holding company model is predicated on selling the time ...
- Omnicom Culture Shop Sparks & Honey Redefines Its Own
MediaDailyNews, Joe Mandese - Tuesday, April 18, 2023
As part of its transition to more of a strategy consulting practic ...
- iProspect Taps GroupM's Fishman For New Innovation Role
MediaDailyNews, Joe Mandese - Tuesday, April 4, 2023
Fishman reports to iProspect CEO Danielle Gonzales and is responsible for developi ...
- EssenceMediacom Taps Calcraft To Lead New Creative Futures Division
MAD, Steve McClellan - Thursday, March 30, 2023
He was previously Global CEO of MediaCom's creative transformation unit. He ...
- Goodlife's Great Digitized Delivery Truck Caper
The MediaPost Cases, Lisa Singer - Tuesday, April 18, 2023
Delivery trucks and buggies may have been the original OOH vehicle. Goodli ...
- Urging Your Clients To Transform? Look To Your Own Business First
MAD, Anna Hickey - Friday, February 24, 2023
If you're not fundamentally changing the way you engage with customers you' ...
- Converse's Concept Creation Center Fast-Tracks Ideas
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 31, 2023
At Converse’s Concept Creation Center, or C4, designers work on "Chucks ...
- 2022 Executive of the Year: Marc Pritchard
Agency of the Year, Steve McClellan - Sunday, January 8, 2023
Pritchard was awarded for his focus on diversity and inclusion and h ...
- Innovating with a Purpose
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
After being named as one of the Most Innovative Companies in 202 ...
- Jackpot.com Exec's Winning Marketing-Tech Combo
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 22, 2022
"We're all so crazy raw these days. I don't know if you' ...
- Google News Initiative Works With American Journalism Project To Fund, Advance Online News Startups
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 14, 2022
The Google News Initiative is working with the American Journalism Project ...
- Did You Know You're A Gamer?
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Gaming is everywhere, and is for everyone. The question is no long ...
- How LinkedIn Prioritizes B2B Buyer Privacy
Performance Marketing Insider, Laurie Sullivan - Thursday, November 3, 2022
LinkedIn says it will continue to invest in innovative tech to he ...
- How Much 'Better' Than Linear Can Streaming Advertising Get?
Advanced TV Insider, Karlene Lukovitz - Friday, October 21, 2022
Shoppability, social streams and gamification are all in the mix, and wi ...
- LG Strives To Be NFT Innovation Leader, Forms New Partnership With Web3 Platform Fr0ntierX
Digital News Daily, Colin Kirkland - Monday, October 10, 2022
LG has announced a global partnership with Web3 infrastructure platform Fr0ntierX ...
- DDB Fresh Debuts, Applies Fashion Innovation To Non-Fashion Brands
MAD, Fern Siegel - Friday, October 7, 2022
The new agency, based in Prague, will create fashion products, collections a ...
- Curious, Unrestrained & e.l.f.-ing Amazing!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 7, 2022
"There is no such thing as being able to not do wh ...
- The Programmatic Future of OOH
The MediaPost Cases, Lisa Singer - Monday, October 17, 2022
OOH used to be a glorified real estate business where location a ...
- Oakley's Cultural Marketer Embraces Change, Grit & Balance
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, September 13, 2022
"I realized very quickly that in order to go up and mo ...
- Where Were You in '82?: Fostering Creativity in Healthcare Marketing
The MediaPost Cases, Lisa Singer - Friday, September 2, 2022
While creativity and healthcare may seem like an unlikely pair, here's h ...
- LinkedIn Goes Beyond Profiles To Launch B2B Marketing Community
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 27, 2022
In the midst of earnings reports, LinkedIn on Tuesday launched a communi ...
- Experimenting with Shoppable Video
The MediaPost Cases, Lisa Singer - Friday, August 19, 2022
For a 220 years-young brand like the New York Post, innovation, adaptatio ...
- 3 Marketing Innovations Introduced In The 2020s Amidst A Pandemic
Marketing Daily - Top of the News, Todd Wasserman - Tuesday, July 5, 2022
The pace of innovation has slowed down due to the pandemic, b ...
- Twilio Expands, Enters Canadian Market
Email Marketing Daily, Ray Schultz - Wednesday, June 29, 2022
The engagement company already serves such Canadian customers as Shopify and Fla ...
- A Political Ad With Little Messaging -- Who Is Holding Back Technology?
TV Watch, Wayne Friedman - Monday, June 27, 2022
One critical TV ad about politicians and technology doesn't get into detail ...
- Dentsu India Offices Win A Second Grand Prix Lion For 'Unfiltered History Tour'
MAD, Steve McClellan - Wednesday, June 22, 2022
The second Grand Prix was a Brand Experience & Activation Lion. Awar ...
- Harvard Business Review's Email Education
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Three years ago, HBR used email to push out one promotion p ...