Toronto-based Healthcare agency Klick Health announced today that a tool called Guardrail, developed over the past year by staffers is the grand prize winner of this year’s $1 million Klick Prize.  

Guardrail, now being used internally at the agency, is an AI-enhanced pharma marketing compliance tool that applies complex reasoning and a decision engine to ensure compliance in pharma marketing, helping teams better navigate regulatory frameworks.  

The concept was conceived by two members of Klick’s medical team along with a tech developer and a project manager. They are splitting the final purse in addition to their winnings from the competition’s first round in May.  

Entries were reviewed and evaluated by an industry judging panel comprised of senior executives from BeiGene, Boehringer Ingelheim, Bristol Myers Squibb, Genentech, Lilly, NewAmsterdam Pharma, Novartis, Novocure, Otsuka, Pfizer, Sobi, and Teva. 

Several other prizes were awarded as well at a company Town Hall in Toronto Thursday night. 
 

Pictured above are the prizewinners and presenters Klick Health CEO Lori Grant and Klick Health Co-Founder and Chairman Leerom Segal.