• by Fern Siegel , 4 hours ago

Supply-side platform OpenX has named John Rogers as senior vice president, global publisher development.

Before this, Rogers, a 25-year vet of digital advertising and ad tech, was director of global programmatic partnerships at Roku.

Rogers is charged with leading OpenX’s publisher business development and account management teams globally. His focus is expanding CTV partnerships and OpenX’s live-streaming capabilities.

“Publishers need partners whose technology translates into meaningful business outcomes,” said Tyler Romasco, executive vice president, commercial at OpenX. “John's experience across supply, demand, and CTV will help us solve the biggest challenges our partners are currently facing — and build deeper relationships grounded in their growth.”

The company claims its supply-side targeted CTV campaigns are up 500% since 2022. Publishers can use content data and quality signals to monetize inventory. A new report found 17% of campaigns included supply-side measurement in 2025.

“What attracted me to OpenX is its ability to bring publishers differentiated demand, powered by the industry's largest supply-side identity graph. OpenX’s supply-side targeting helps brands reach audiences they might otherwise miss, while helping publishers capture more value from their inventory,” said Rogers.