- Channel Factory Creates AI Incubator Innovation Lab
Search & Performance Insider, Laurie Sullivan - Thursday, April 18, 2024
Channel Factory will introduce an innovation lab focused on artificial intelligence ...
- Nike Heads To Paris With 'Nike On Air'
Marketing Daily, Sarah Mahoney - Friday, April 12, 2024
The athletic company has been on the back foot, and hopes ...
- Consumers' Favorite Innovators? Taylor Swift, Smucker's And Ozempic
Marketing Daily, Sarah Mahoney - Monday, April 8, 2024
Brand Keys' latest ranking of the most innovative brands marks a shi ...
- Share Of Measurement Voice
Planning & Buying Insider, Joe Mandese - Thursday, April 4, 2024
When CIMM was founded in 2009, advertisers and agencies dominated its membershi ...
- Microsoft Hires Google's DeepMind Co-Founder To Run New AI Unit
MediaDailyNews, Laurie Sullivan - Tuesday, March 19, 2024
Suleyman will oversee projects including integration of AI Copilot into Windows a ...
- Columbia Sportswear Is Over The Moon -- For Real
Marketing Daily, Sarah Mahoney - Friday, February 23, 2024
The company's partnership with Intuitive Machines represents the next frontier for t ...
- One Strategist's Take On New Tech That Solves 'Real Human Problems'
Mediapsssst, Richard Whitman - Monday, January 15, 2024
Long-time agency strategist and current CEO of Stagwell's Harris Poll John Gerze ...
- Stagwell Names Rollert First CEO Of Its Marketing Cloud Division
MAD, Steve McClellan - Friday, December 15, 2023
Stagwell formed the unit in 2021 to develop and market a sui ...
- IPG Unveils New Space To House Innovation-Focused Agencies, Specialists
MAD, Steve McClellan - Thursday, December 7, 2023
Both Huge and R/GA will relocate to the space in Brooklyn Na ...
- High Times With This Cookies' SVP
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, November 8, 2023
"I'm pretty much like I can do almost anything now. I thi ...
- Toyota, Apple, Louis Vuitton Deemed Most Innovative
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, September 24, 2023
Four tech brands were ranked by consumers in the top 25 mo ...
- Google, Microsoft, OpenAI To Help Developers Use AI To Find, Fix Software Vulnerabilities
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 9, 2023
Anthropic, Google, Microsoft, and OpenAI will work with the Department of Defense ...
- Balancing Act - Maximizing Innovation While Minimizing Risk
The MediaPost Cases, Lisa Singer - Thursday, October 19, 2023
When it comes to innovation, companies are often faced with a delica ...
- Few Firms Are At High Levels Of Customer Understanding, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, July 20, 2023
Few firms use identity resolution to unite data signals in a sing ...
- Qualtrics Unveils AI Tool, Says It Will Invest $500M In AI
Email Marketing Daily, Ray Schultz - Wednesday, July 19, 2023
The new solution, XM/os2, leverages the firm's database of human emotion ...
- Omnicom's Critical Mass Taps NYT Executive For New Innovation Role
MAD, Steve McClellan - Friday, July 14, 2023
Chief Innovation Officer Ara Kurnit is tasked with accelerating innovation across clien ...
- Ad Group Criticizes FTC's Proposed 'Click To Cancel' Rules
Digital News Daily, Wendy Davis - Sunday, June 25, 2023
"Requiring 'simple' cancellation is a difficult standard for businesses to implement, ...
- Thorsdottir Named Innovation Director For Attachment, Extending Creator-Brand Alliances
MAD, Fern Siegel - Monday, June 26, 2023
Ana Thorsdottir will be the client lead for Google, YouTube and Ama ...
- Verizon, Snap Collaboration Offers 'AR Mirrors' To Music Festivalgoers
Digital News Daily, Colin Kirkland - Wednesday, June 14, 2023
Verizon is installing interactive, physical augmented reality "Mirrors" at two major mus ...
- Consumers Say Airbnb, Open AI, Chewy Are Among Most Innovative Brands
D2C Insider, Sarah Mahoney - Monday, June 5, 2023
This year, shoppers are increasingly impressed by newer brands, especially in t ...
- American Express Looks At Using AI To Determine Loan Eligibility
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 30, 2023
American Express plans to use artificial intelligence to decide whether or n ...
- Are Holding Companies Facing An 'Innovator's Dilemma' Threat From AI?
MediaDailyNews, Michael Farmer - Friday, May 26, 2023
If the holding company model is predicated on selling the time ...
- Omnicom Culture Shop Sparks & Honey Redefines Its Own
MediaDailyNews, Joe Mandese - Tuesday, April 18, 2023
As part of its transition to more of a strategy consulting practic ...
- iProspect Taps GroupM's Fishman For New Innovation Role
MediaDailyNews, Joe Mandese - Tuesday, April 4, 2023
Fishman reports to iProspect CEO Danielle Gonzales and is responsible for developi ...
- EssenceMediacom Taps Calcraft To Lead New Creative Futures Division
MAD, Steve McClellan - Thursday, March 30, 2023
He was previously Global CEO of MediaCom's creative transformation unit. He ...
- Goodlife's Great Digitized Delivery Truck Caper
The MediaPost Cases, Lisa Singer - Tuesday, April 18, 2023
Delivery trucks and buggies may have been the original OOH vehicle. Goodli ...
- Urging Your Clients To Transform? Look To Your Own Business First
MAD, Anna Hickey - Friday, February 24, 2023
If you're not fundamentally changing the way you engage with customers you' ...
- Converse's Concept Creation Center Fast-Tracks Ideas
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 31, 2023
At Converse’s Concept Creation Center, or C4, designers work on "Chucks ...
- 2022 Executive of the Year: Marc Pritchard
Agency of the Year, Steve McClellan - Sunday, January 8, 2023
Pritchard was awarded for his focus on diversity and inclusion and h ...
- Innovating with a Purpose
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
After being named as one of the Most Innovative Companies in 202 ...