Can TikTok Build D2C Brands?

  • December 23, 2022

Prebiotic soda Poppi became one of the fastest growing non-alcoholic beverages in the U.S. in part from mastering emerging social channels.  But how did Poppi go viral on TikTok with over 48.5M views from a single post, rank #1 on Amazon search for “soda”, and sell over half a million …

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