Can TikTok Build D2C Brands?
- December 23, 2022
Prebiotic soda Poppi became one of the fastest growing non-alcoholic beverages in the U.S. in part from mastering emerging social channels. But how did Poppi go viral on TikTok with over 48.5M views from a single post, rank #1 on Amazon search for “soda”, and sell over half a million …
