- All Quiet On The Upfront Front: Digital-First Players' Market Share?
TV Watch, Wayne Friedman - Tuesday, June 9, 2026
Could collective share grow to 50%-55% of overall upfront dollars - ...
- Chicago Gets Permission To Impose A Digital Ad Tax
Around the Net In Media, Ray Schultz - Wednesday, June 3, 2026
The Illinois General Assembly has authorized the Chicago City Council to impo ...
- FIFA Sizzle Or Fizzle? Why So Few Sponsors Can Prove ROI
Marketing Daily, Sarah Mahoney - Thursday, May 21, 2026
The World Cup frenzy is real. Gartner's research shows most sponsors ha ...
- NPR Offers Buyouts To 300 Newsroom Staffers
Around the Net In Media, Ray Schultz - Monday, May 18, 2026
NPR is eliminating some reporting and editing jobs as it seeks ...
- Bundling YouTube: Upfront Pulling All Media Budgets - Linear, Social
TV Watch, Wayne Friedman - Thursday, May 14, 2026
At its Brandcast upfront, YouTube execs talked about the platform's content foundati ...
- Upfront Focus: Linear Unchanged, Shift To Social Video, CTV
Advanced TV Insider, Wayne Friedman - Wednesday, May 13, 2026
A recent iSpot study found 45.5% of respondents say business outcomes a ...
- Many Marketers Boost Their Upfront TV Buying As Budgets Hold Steady
Around the Net In Media, Ray Schultz - Tuesday, May 12, 2026
Most marketers expect their 2026 budgets will increase or stay the sam ...
- CMOs Find AI Helps Adapt To Lower Budgets
Performance Marketing Insider, Laurie Sullivan - Monday, May 11, 2026
Gartner's spending survey shows how CMOs fund AI initiatives despite budget pressu ...
- Google AI Now Powers And Automates Bids, Budgets
Performance Marketing Insider, Laurie Sullivan - Thursday, May 7, 2026
Google Search, Shopping, and Performance Max campaigns will soon have AI-powered biddi ...
- Under California Bill, State Agencies Would Spend 40% Of Ad Budgets On Ethnic Media
Around the Net In Media, Ray Schultz - Wednesday, May 6, 2026
A new bill in California would require state agencies to commit 40% of their annual advertisi ...
- Will ChatGPT Develop Its Own Media-Buying Price Model?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 27, 2026
ChatGPT has begun serving ads to non-logged in users, expanding available invento ...
- Taboola Strengthens Agentic For Open Web Ads
Performance Marketing Insider, Laurie Sullivan - Friday, April 24, 2026
The next phase of Taboola's agentic ad system will help performance markete ...
- Confessions From GoodRx's CMO: Intuition Over AI, Characters Over Celebrities, and Choosing Unlimited Budget
Brand Insider, Barbie Romero - Tuesday, April 21, 2026
Ryan Sullivan shares his take on brand building over performance marketing, t ...
- Don't Forsake Humans To Appease Bots: Flywheel's Camarota
Performance Marketing Insider, Laurie Sullivan - Monday, April 13, 2026
Advertisers may think agentic creates another audience they need to reach onlin ...
- Unscripted Troubles Started Long Before 'The Bachelorette'
TV Watch, Wayne Friedman - Thursday, April 2, 2026
TV networks and streamers are spending more on high-priced sports programming, wi ...
- Inside A Model Intended To Fix Overspending
MediaDailyNews, Laurie Sullivan - Wednesday, March 18, 2026
Research led Prescient AI to develop and launch new marketing mix mode ...
- Why Finance Skepticism Haunts Marketing Projections
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 3, 2026
Marketers and finance teams often face misunderstandings over money and performance, ev ...
- Most CTV Advertisers Plan To Boost Spending
Around the Net In Media, Ray Schultz - Monday, March 2, 2026
Almost 70% of CTV advertisers plan to increase their spending, with ...
- The Content Gauntlet: Budgets Are Rising, But Hurdles Remain
Email Insider, Ray Schultz - Wednesday, February 18, 2026
Most firms that create content are increasing their budgets this year, Can ...
- In Marketing We Trust: Kraft Heinz CEO Makes $600 Million Bet
CPG Insider, Sarah Mahoney - Friday, February 13, 2026
New leader rejects a corporate split while navigating sluggish volumes, price pressur ...
- Marketing Rush: SMBs Are Investing Heavily In 2026
Email Insider, Ray Schultz - Wednesday, February 11, 2026
Despite inflationary fears, small-business owners are spending first on social media, seco ...
- Performance TV Is Leading Channel For Ad Spending
Around the Net In Media, Ray Schultz - Tuesday, February 10, 2026
Performance TV is now the top channel for advertising investment, according to ...
- Google Allows Advertisers To Set Fixed Ad Budgets
MediaDailyNews, Laurie Sullivan - Friday, January 16, 2026
Advertisers can now set a fixed, single amount for the entire durati ...
- Programmatic Prescription: Leaders Spend On New Channels, Integrated Tech Stacks
Email Insider, Ray Schultz - Friday, January 9, 2026
Brands with the strongest YoY gains invest in formats like programmatic dire ...
- 2025's Most-Read '3.0' Was About A Question I Asked Agency Honchos About 2030
Media 3.0, Joe Mandese - Tuesday, December 30, 2025
The question: What share of your ad budget will be spent targeti ...
- Losing 2026 Before It Starts: The Real Cost Of A Wait and See Marketing Budget
MAD, Sarah VanHeirseele - Tuesday, December 16, 2025
This year, many brands entered December with no clarity, no commitment, a ...
- Meta Reportedly Plans Big Metaverse Cuts
MediaDailyNews, Colin Kirkland - Thursday, December 4, 2025
According to a report from Bloomberg, Meta will cut spending by ...
- WARC: Marketer Optimism Tempered By Macro Concerns
MAD, Steve McClellan - Wednesday, December 3, 2025
Just over 60% of the more than 1,000 marketers and ad agen ...
- Mixed Confidence Identifies Concerns In AI As Use Skyrockets
Data & Programmatic Insider, Laurie Sullivan - Monday, November 17, 2025
Mixed confidence around using AI to measure, optimize and analyze campaigns h ...
- Amazon, Open AI Strike $38B Deal For Nvidia Chips
MediaDailyNews, Laurie Sullivan - Monday, November 3, 2025
Amazon Web Services has signed a $38 billion deal to supply OpenAI ...