Tag results for "budgets"
- Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021The findings analyze the immediate impact on marketing strategies and spend due ...
- Microsoft Building One Platform To Run Ads On Bing, Google, Facebook, Instagram, LinkedInMicrosoft Advertising has revealed a Garage Project that developers are working on ...
- COVID-19 Rocks Marketing: Merkle Reports Shifts In Spending And FocusOver half of the brands surveyed have significantly increased their email budgets. ...
- Industrial Strength Cutbacks: Manufacturers Slash Marketing BudgetsIndustrial firms are cautious as businesses start to re-open, IEEE GlobalSpec finds ...
- Businesses See Online Growth During Pandemic: StudyMany brands are investing in websites, mobile apps and social media, Bloomreach ...
- Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study FindsBut many expect modest hikes, and a third say they will reduce ...
- Kantar: Tips To Balance Performance, Brand-Building Media Buys"Brands need to have a balance, but we see campaigns today skewed ...
- A Month Into Pandemic, Ad Plans Become Significantly More DisruptedA month after benchmarking the impact the COVID-19 is having on the ...
- Just 7% Of Marketers Are Spending More During LockdownResearch by "Marketing Week" and "Econsultancy" shows that half of marketers are ...
- Google To Cut 2H Marketing Budgets, Possibly As Much As HalfSome documents indicate that Google is also implementing a widespread hiring freeze, ...
- Budgets Are Slashed, But They Will ReturnThat is the takeaway from the IPA's Bellwether figures -- a huge ...
- Airbnb Should Have Rethought Its Marketing CutAirbnb erred by ditching its marketing to save $800 million. For one ...
- IAB Finds Buyers Shorter Than Sellers For Near-Term Ad Market RevisionsThe data shows a disparity between news and non-news audiences. Site visitors ...
- Study Suggests Renewed SEO Focus In 2020Some 65% of marketers expect to decrease their annual budget and 86% ...
- Agility Is The New Secret Sauce: How To Boost SEO During The COVID-19 CrisisAs we all adapt to new ways of working and communicating, here ...
- Ad Market Holds Steady In February, The Last 'Normal' Month For A WhileCall it the calm before the advertising cuts storm, but the most ...
- Reports: Airbnb Suspends Marketing To Save $800MIn addition, top execs' salaries have been cut 50% for now, co-founders ...
- IAB Offers Streaming Options As Virtual Upfronts Gain MomentumThe IAB is now offering streaming options to members who are abandoning ...
- Coronavirus Takes Search Budgets On Roller Coaster As Analysts Remodel Ad RevenueJonathan Kagan, Cogniscient Media vp search, expects declines in verticals such as ...
- Digital Services Tax Likely To Be Dropped, At Least For NowWired is predicting the Digital Service Tax will likely be postponed in ...
- 2020 Budget Reductions Driven By Coronavirus Concerns Could Cost Media Around $3B In Ad SpendMedia buyers and marketers' coronavirus concerns could potentially reduce total U.S. 2020 ...
- GroupM Issues Pandemic Alert: Reflects Tremendous UncertaintyThere's a tremendous amount of uncertainty in a just-released alert on the ...
- Will Mobile Brands Cut Marketing Budgets After MWC Cancellation?No compensation and no new business surely means something has to g ...
- Email Still Top B2B Channel, Study FindsOver half of all B2B budgets will be flat in 2020, Sagefrog ...
- Gartner: Only 10% Of Brands Take Full Advantage Of SearchInvestments in paid media rose from 23% of the total marketing budget ...
- Brexit 'Hesitancy' Sees UK Marketing Budgets Dip SlightlyThe IPA Bellwether report reveals a small contraction in UK marketing budgets ...
- Survey: Advanced TV Ad Budgets Forecast To RiseNearly 80% of local and regional media agency execs expect advanced TV ...
- Brands Getting Too Comfortable With Media Budgets On Google, FacebookMarketers aren't doing enough to diversify their ad dollars or leverage first-party ...
- 83 Days Until Christmas -- When Will Marketers Spend Budgets?Kantar expects ad spending to rise for 2019 compared with the prior ...
- Gartner: CMOs Show Misplaced Optimism In Face Of Shrinking BudgetsMarketing budgets have dropped as a percentage of company revenue, but most ...
