Tag results for "budgets"
- In Their Facebook: Email Tops Social Channels In 2022 Usage StudyThe biggest ecommerce investment is on ad spend, followed by software, ClickBa ...
- Most CIOs Expect To Face Cybersecurity Issues In 2022Security is "no longer just a technology issue," according to a stu ...
- Stand-Up Year: Marketing Spend Grew 21.6% In 2021, Email Saw 10.8% HikeRoughly $5.7 billion was spent on email out of a total onli ...
- Survey: U.S. Ad Buyers Bullish On YouTube, Amazon, TikTokOver the next two years, the buyers expect digital's share to ri ...
- How Do Search Marketers Reach Dozens Of People Influencing One Tech Purchase?Forty-five percent of all IT purchases in 2022 will be made fr ...
- Automation For Advanced Ad Targeting And Creation Missing In Social Media AdvertisingAlthough automation is gaining popularity in ad creation and targeting, social med ...
- Shiny Bright Objects: Google Ads, Facebook Ads Get A Higher B2C Spend Than EmailEmail will be the mostly used direct response channel in 2022. B ...
- Email Will Receive Continuing Investment In Both B2B and B2C In 2022: StudyEmail is not the leading channel -- that distinction belongs to soci ...
- GroupM Finds Ad Budget Paradox Preserving TV's Share Among Big Brands"That doesn't mean for a second that they should be in television ...
- MediaMath Co-Founder Joins Audigent As President With A Lot Of Bright IdeasGreg Williams wants to invent an "easy button" that enables marketers ...
- Budgets Show Spending Across All Social Networks: Trends For 2022The data shows a big increase in "improving the employee experience" a ...
- IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022Media ad budgets in 2022 are expected to increase 13% compared v ...
- Riding The Tiger: The Problems Facing Email Marketers, And How They're CopingLitmus State of Email Survey finds increasing use of automation and ...
- Setting Budgets For 2022: Is Your Brand A Diaper -- Or Coke?Assessing audience scope is critical before you launch into that Super Bo ...
- GoodRx Finding Ways Other Than Advertising To Drive RevenueGoodRx jointly sponsored NASCAR driver Will Rodgers, with a pharma manufacturer, creati ...
- Google Moves AdSense To First-Price Auction ModelGoogle will move AdSense for content, video, and games to a first-pri ...
- Google Ads Budget Reports Make Campaign Spend Easier To UnderstandGoogle Ads has launched budget reports to visualize monthly campaign-spend behavior. Ma ...
- The COVID-19 Rainbow: Pandemic Had A Positive Impact At Some CompaniesBrands are becoming more nimble and open to new approaches, 360PR+ report ...
- Ad Industry Says $1 Billion For FTC Should Be Accompanied By National Privacy Law"The U.S. needs both a strong privacy regulator and a rational, comprehensi ...
- The B2B Binge: Brands Are Spending More On Marketing This YearTargeting is biggest factor in driving decisions, Apple's mobile opt-in policy n ...
- Small Businesses Boosting Digital Ad Spend, But Not Seeing BenefitsThe findings of a study of small business owners suggests a la ...
- 2021 Mid-Year Digital Ad Data Shows Impact On Campaign StrategiesA mid-year digital ad trends report from self-service programmatic ad platform Chooz ...
- B2B Marketers Increasing Use Of Digital -- Approaching $15B By 2023, Says eMarketerFor the first time, more than half of B2B marketers' digital spe ...
- Saying Goodbye To Third-Party Cookies: Lessons From PharmaMany digital activations don't rely on third-party cookies. These have been t ...
- Authentic Intelligence: A Conversation With Glasswing's Sarah FaySarah Fay explains what her friends and former Madison Avenue colleagues a ...
- CMOs: Budgets, Resources Are Constrained, Digital Investments Most PopularMarketing budgets as a percentage of revenue fell to their lowest lev ...
- Report Finds Mobile Benefited From Pandemic, Privacy Concerns Remain Chief ObstacleTwo out of three marketers surveyed boosted mobile marketing budgets over t ...
- Ahead Of Prime Day, Amazon Did Not Dramatically Increase Ad SpendThe top five retail advertisers collectively spent $1.03 billion year-to-date -- ...
- B2B Big Bang: Spending Is Up In Key Expense Categories, American Express ReportsAd spending will rise by 4.1% in Q2, American Express and T ...
- Email Now Takes A 20% Share Of The Average Marketing Budget: UK DMAEmail is the most used channel for most brands -- but i ...
