Tag results for "budgets"
- Email Summer School: Less Than 20% Of Emailers Say They're Very SuccessfulAlthough email marketers lack confidence, they have ambitious plans, including mobile-friendly desi ...
- B2B Ball Game: Brands Are Spending On Marketing, But Worry About PrivacyEmail is a key channel, and a strategy for dealing with third-par ...
- How Marketers Are Reassessing Their Budgets As The Economy DipsHow can marketers navigate the new TV landscape increasingly dominated by over-the-t ...
- Rising CTV Budgets Coming Not Just From Linear TV, Survey FindsRising ad spending for TV and streaming is coming from digital a ...
- Google And Meta, Not TikTok, Lead Mobile User Acquisition: StudyThe number of user acquisition managers running campaigns on CTV is expect ...
- Privacy Umbrella: Most Firms Prefer One Big Federal LawAlmost 90% of firms have increased their budgets to comply with sta ...
- Marketers Worldwide Plan To Up Their Spending On Digital, Study FindsOver three-fourths are utilizing personalized, multi-touch email, CleverTouch reports. ...
- Semrush Introduces Tools To Help Build Content, Expands Support For List Management"Creating genuinely engaging, useful content is difficult and can be very costly ...
- Digital Charge: Both B2C And B2B Brands Accelerate Online SellingSalesforce reports that consumer behavior changed during the pandemic, driving online innovat ...
- Procurement If You Want It: Most Marketers Eschew Inside Help When Sourcing ProductsMartech is the top area for involving the procurement department, and creati ...
- Buzz Off: Marketers Are Tired Of Terms Like 'Cookieless,' But Not Their ImportMost marketers are confident in cookieless solutions, and are serious about first-par ...
- Gartner: Marketing Budgets Increase To 9.5% Of Overall Company RevenueMarketing budgets climbed to 9.5% of total company revenue in 2022 ...
- B2B Bummer: Product Marketing Teams Are Overworked And UnderstaffedLack of staff is leading to low team morale and burnout a ...
- Small Business Emailers Have Adjusted To Pandemic, Study SaysFewer small businesses have monthly email budgets of $100-$500, UpCity reports. ...
- IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth"It's not just scoring against digital units," says Rapport's Chris Olsen. " ...
- Tripadvisor Rebrands, Relaunches Self-Serve Ad Platform As Consumers Rethink Travel PlansThe automated tool allows marketers to define audiences, budgets and ad format ...
- Make-A-Move Marketing: Email, Direct Mail Top Channels For Reaching New MoversOne of the classic maxims of direct marketing was that new move ...
- Cookie Cutter: Brands Already Face An Impact To Their Email MarketingCookies are not slated to disappear until 2023, but marketers are alrea ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near BottomB2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- Microsoft Study Finds 'Workday Consumers' Drive Shift In Media BudgetsMany people working from home find their work and personal lives a ...
- Biden Proposes $139 Million Funding Increase For FTCPresident Joe Biden's proposed 2023 budget, unveiled Monday, includes an additional $1 ...
- Big Bang Budgets: Firms Plan To Spend More On Martech This YearEmail platforms are among the top three platforms brands plan to inve ...
- 50% To 60% Of 'Lost' Linear TV Ad Spend Going To AVOD PlatformsThe remaining ad dollars have gone to digital platforms including YouTube a ...
- Ante Up For Email: Channel Dominates Retail Retention Spend In 2022Paid social and search dominate for spending on retail customer retention ...
- Privacy, Diversity Are C-Suite Priorities For Next Two Years: Forbes SurveyMost C-suite leaders expect revenue and earnings to increase over the ne ...
- Dentists Embrace Digital Marketing, But Are Slow To Take Up Email, Study FindsThe top-performing dental practices are most likely to utilize email, ProSites repo ...
- Whipped-Up Demand: Email Is Top B2B Demand-Gen ToolEmail is by far the most-utilized demand-gen channel, but challenges abound a ...
- In Their Facebook: Email Tops Social Channels In 2022 Usage StudyThe biggest ecommerce investment is on ad spend, followed by software, ClickBa ...
- Most CIOs Expect To Face Cybersecurity Issues In 2022Security is "no longer just a technology issue," according to a stu ...
- Social Video vs. CTVWhile Gen Z spends more time on social media than ever befo ...
