Tag results for "budgets"
- B2B Readiness: Technology Will Be The Top Budget Line Item In 2025Artificial intelligence is viewed as the chief priority for the next ye ...
- AI Shifts Ad-Tech And Media-Buying Budgets For 2025Budgets will shift to emerging AI-powered channels that embrace creative automation a ...
- Ad Gamesmanship: Advertisers Are Moving Dollars Into This Growing CategoryGaming advertisers appear to be less worried about brand safety, ...
- Advertisers Losing Consumers To Ad FatigueShowing that ad fatigue negatively impacts viewers' purchasing decisions, a study fou ...
- Programmatic Gold Rush: Premium Spend Jumped In First Eight Months Of 2024Programmatic Premium investment grew by 47% YoY, Guideline reports ...
- A $5 Million Budget Is EnoughCMOs often lament they need twice that, at least, to stand apa ...
- Email Trails: Brands Are Ignoring It While They Focus On Search, Social MediaRyan Phelan argues that investment in email is slipping as brands ...
- Search Ads Slide As A Way To Reach ConsumersA shift in shopping trends could influence media buys this holiday sea ...
- Google Prepares Retail For Holiday Shopping, Consumer Price Increases Still A ConcernGoogle has made some interesting adjustments to its ad platform and Mercha ...
- A Lesson For B2B: Marketers Are Told Not To OverreachComplex marketing programs can slow companies down and perpetuate silos, Forrester cauti ...
- Dentsu Will Use AI To Reverse Engineer Entire Media-Planning ProcessAudiences are built and questions are asked, with answers showing how ...
- Google Local Services Ads Get AutomatedGoogle made changes to its Local Services Ads this week. One featu ...
- Will Stock Market Crash Affect Media Buys?As global stock markets have plummeted over fears of a U.S. recessio ...
- The Mindful CMO: Targeting, The Economy Are Main ConcernsAmong chief marketing officers, skepticism about AI is lessening over time, Dent ...
- Ecommerce Gremlins: Lack Of Staff, Resources Are Biggest ProblemsMany marketers are also worried about shipping costs and supply-chain issues, Patte ...
- Braving Personalization: Most Marketers Increase Budgets While Facing HurdlesMost businesses say their personalization programs are inadequate, Optimizely reports. ...
- Microsoft AI-Powered CTV Asset Ad Recommendations On The WayMicrosoft Advertising on Tuesday announced AI-powered asset recommendations for video and displa ...
- Google Prepares To Roll With AI-Generated Insights, Budgeting And Planning ToolsGoogle has created new tools based on AI to support full-funnel a ...
- LinkedIn AI Services, Stream Video Sponsorships Enter Next PhaseWith 72% of B2B marketers expecting budgets to increase this year, p ...
- B2B Budget Bliss: Resources Are Being Poured Into AcquisitionMost B2B marketers are positive about meeting their goals, Stirista and Ascen ...
- $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate ...
- Google Adds AI Into Measurement: From Search Ads To Bidding And CreativeMetrics and measurement to determine bidding and budgets have become increasingly compl ...
- Working Vs. Non-Working Presidential Campaign DollarsTo date, Biden Harris has a more than $100 million advantage ...
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO StudyInvestments of media have increased year-over-year, from 25.6% to 27.9%, as CM ...
- YouTube Blows Past Q1 Forecast, Ad Sales Rise 21% To $8.1BYouTube overdelivered on advertising in the first quarter -- growing a massi ...
- Gen Z Spells It Out: They Like Email, Special Offers, But Worry About EconomyFree postage and gifts are favored by Gen Z, Sheer ID report ...
- Serial Entrepreneur Releases Data On Real Cost Of Programmatic TV Ad BuysTatari CEO Philip Inghelbrecht shared data Friday to show just how mu ...
- Consumers Cutting Entertainment Costs? Live Experiences Still A Good BetSixty-two percent of U.S. adults say "it's important to spend less with ...
- Reddit Leans Into AI With New Ad Creation ToolsReddit has released a new ad copy chatbot that creates AI-generated headline ...
- The Automated Fix: Firms Succeed At Use, But Challenges AboundEmail remains the top area for automation and social is second, Ascen ...
