- The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media
Email Insider, Ray Schultz - Tuesday, May 30, 2023
Email is also seeing strong growth and is rated an effective channe ...
- Marketing Meter: Brands Have Trouble Measuring ROI Across Channels
Email Insider, Ray Schultz - Tuesday, May 23, 2023
Slightly more than half of all marketers are confident in their measureme ...
- Skids On Email: It May Be Seeing Cuts As Marketers Boost Their General Spend
Email Insider, Ray Schultz - Friday, May 19, 2023
Paid social media content and print ads are also likely to suff ...
- Good To Go: Consumer Goods Brands Are Boosting Their Digital Spend
Email Insider, Ray Schultz - Thursday, May 18, 2023
Email takes first place among channels in the Alcohol and Tobacco a ...
- Marketers Lack Confidence To Achieve Revenue Goals, CMO Council Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 15, 2023
The CMO Council and Sprinklr released a report Monday showing two ...
- TikTok Launches AI-Powered Video Shopping Ads With Smartly.io
Digital News Daily, Colin Kirkland - Friday, May 12, 2023
TikTok has introduced a new video shopping ads feature to its Marketi ...
- Video Is The Top Content Format For Marketers
Publishers Daily, Ray Schultz - Wednesday, May 10, 2023
Over half are investing more in video, Getty Images reports. ...
- 64% Of Buyers Consider Creator-Generated Videos 'Premium'
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
Most TV/video buyers are treating "creator-driven" and professional video content much ali ...
- Most Marketers Planned To Increase Ad Budgets For 2023
Research Intelligencer, Robert Williams - Monday, May 1, 2023
Amid uncertainties about economic growth, some marketers expected to boost budgets ...
- Cybersecurity Experts Are Planning Budget Increases This Year
Around the Net in Email, Ray Schultz - Thursday, April 27, 2023
Almost 100% of cybersecurity leaders plan to increase their budgets in t ...
- Retail Media Spend Is Headed Upward, Study Says
Email Marketing Daily, Ray Schultz - Wednesday, April 26, 2023
Most brand marketers say the investment is worth the cost for differe ...
- B2B Budget Freeze-Up: Few Brands Have Greatly Increased Their Marketing Spend
Email Insider, Ray Schultz - Tuesday, April 25, 2023
But most firms have exceeded their expectations, Integrate reports. ...
- Upfronts Survey: 74% To Spend As Much Or More As 2022, Streaming, New Currencies To Play Key Roles
Digital News Daily, Karlene Lukovitz - Thursday, April 20, 2023
Nearly a third of advertisers say they'll allocate more than 20% ...
- Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend
Email Insider, Ray Schultz - Thursday, April 13, 2023
Most are recycling content, but most agree investment is a strategic mus ...
- IT Budgets Rise In The Face Of Recessionary Fears, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, April 11, 2023
But most big companies are consolidating vendor contracts to reduce expenses, Found ...
- Oregon Official Faces Criticism For Sending Email Asking Business People To Support Budget Request
Email Marketing Daily, Ray Schultz - Monday, April 10, 2023
One observer pointed out that people didn't sign up for emails wi ...
- ANA Finds 3-to-1 Gap Between Interest And Actual Investment In Diverse Suppliers
MediaDailyNews, Joe Mandese - Monday, April 10, 2023
"One hypothesis about the gap between interest and investment is that ma ...
- Marketing Squeeze: Budget Growth Plummets, Digital Spend Slows
Email Insider, Ray Schultz - Wednesday, March 29, 2023
Pure-play internet brands see the least impact from inflation, the CMO Surv ...
- Email Leads In Usage, Acquisition Gets The Biggest Boost This Year: Study
Email Marketing Daily, Ray Schultz - Tuesday, March 28, 2023
Email also tops the channels that deliver the most ROI, Klaviyo repo ...
- New York State Mulls 8% 'Netflix Tax'
Digital News Daily, Karlene Lukovitz - Friday, March 24, 2023
Video, music, games, podcasts, audiobooks and other streamed services would get ...
- UBS Analysts Estimate Costs Of Google Bard On Search Queries
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 17, 2023
UBS analysts examined the cost risks for Alphabet around the integration ...
- Horizon Finds Inflation A Growing Concern, Consumers Accuse Brands Of 'Greedflation'
MediaDailyNews, Joe Mandese - Friday, March 17, 2023
A new study from the agency shows the perception of "corporate gree ...
- Harder Times Shift Advertiser Focus From Harmful Content To Performance
MediaDailyNews, Joe Mandese - Tuesday, March 14, 2023
"My feeling is it's a blip and we'll see that stabilize ...
- Survey: 40% Of Upfront Budgets Pegged For CTV, 29% Of Buys To Use Alternate Currencies
Digital News Daily, Karlene Lukovitz - Thursday, March 9, 2023
Economic uncertainty has made investment flexibility and ROI bigger priorities than eve ...
- Health/Life Sciences Marketers Prioritized Event, Social Media Spend Over Email In 2022
Email Marketing Daily, Ray Schultz - Friday, March 10, 2023
Of the companies polled, 52% upped their spending on trade shows/events/booths, 4 ...
- 5% Solutions
MediaDailyNews, Joe Mandese - Thursday, March 9, 2023
What is it about the problem-solving power of the number 5%? T ...
- GroupM Pledges 5% Share Of Ad Spending To Diverse-Owned Media Outlets
MediaDailyNews, Joe Mandese - Thursday, March 9, 2023
The agency also hired Dentsu's Cynthia Morgan Jenkins as head of suppli ...
- Diverse-Owned Media Ad Spend Grew By 80% From 2020 To 2022
Publishers Daily, Ray Schultz - Tuesday, March 7, 2023
In contrast, total ad spending grew by only 9% in the sa ...
- Martech Mix And Match: U.S. Firms Are Best At It, B2B Firms Are Lagging
Email Insider, Ray Schultz - Tuesday, March 7, 2023
Most companies are increasing their martech spend, but not all are pleas ...
- Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs
Email Insider, Ray Schultz - Friday, March 3, 2023
Email systems are present in more than 60% of tech stacks th ...