- Taboola Strengthens Agentic Across Open Web Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, April 24, 2026
The next phase of Taboola's agentic ad system will help performance markete ...
- Confessions From GoodRx's CMO: Intuition Over AI, Characters Over Celebrities, and Choosing Unlimited Budget
Brand Insider, Barbie Romero - Tuesday, April 21, 2026
Ryan Sullivan shares his take on brand building over performance marketing, t ...
- Don't Forsake Humans To Appease Bots: Flywheel's Camarota
Performance Marketing Insider, Laurie Sullivan - Monday, April 13, 2026
Advertisers may think agentic creates another audience they need to reach onlin ...
- Unscripted Troubles Started Long Before 'The Bachelorette'
TV Watch, Wayne Friedman - Thursday, April 2, 2026
TV networks and streamers are spending more on high-priced sports programming, wi ...
- Inside A Model Intended To Fix Overspending
MediaDailyNews, Laurie Sullivan - Wednesday, March 18, 2026
Research led Prescient AI to develop and launch new marketing mix mode ...
- Why Finance Skepticism Haunts Marketing Projections
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 3, 2026
Marketers and finance teams often face misunderstandings over money and performance, ev ...
- Most CTV Advertisers Plan To Boost Spending
Around the Net In Media, Ray Schultz - Monday, March 2, 2026
Almost 70% of CTV advertisers plan to increase their spending, with ...
- The Content Gauntlet: Budgets Are Rising, But Hurdles Remain
Email Insider, Ray Schultz - Wednesday, February 18, 2026
Most firms that create content are increasing their budgets this year, Can ...
- In Marketing We Trust: Kraft Heinz CEO Makes $600 Million Bet
CPG Insider, Sarah Mahoney - Friday, February 13, 2026
New leader rejects a corporate split while navigating sluggish volumes, price pressur ...
- Marketing Rush: SMBs Are Investing Heavily In 2026
Email Insider, Ray Schultz - Wednesday, February 11, 2026
Despite inflationary fears, small-business owners are spending first on social media, seco ...
- Performance TV Is Leading Channel For Ad Spending
Around the Net In Media, Ray Schultz - Tuesday, February 10, 2026
Performance TV is now the top channel for advertising investment, according to ...
- Google Allows Advertisers To Set Fixed Ad Budgets
MediaDailyNews, Laurie Sullivan - Friday, January 16, 2026
Advertisers can now set a fixed, single amount for the entire durati ...
- Programmatic Prescription: Leaders Spend On New Channels, Integrated Tech Stacks
Email Insider, Ray Schultz - Friday, January 9, 2026
Brands with the strongest YoY gains invest in formats like programmatic dire ...
- 2025's Most-Read '3.0' Was About A Question I Asked Agency Honchos About 2030
Media 3.0, Joe Mandese - Tuesday, December 30, 2025
The question: What share of your ad budget will be spent targeti ...
- Losing 2026 Before It Starts: The Real Cost Of A Wait and See Marketing Budget
MAD, Sarah VanHeirseele - Tuesday, December 16, 2025
This year, many brands entered December with no clarity, no commitment, a ...
- Meta Reportedly Plans Big Metaverse Cuts
MediaDailyNews, Colin Kirkland - Thursday, December 4, 2025
According to a report from Bloomberg, Meta will cut spending by ...
- WARC: Marketer Optimism Tempered By Macro Concerns
MAD, Steve McClellan - Wednesday, December 3, 2025
Just over 60% of the more than 1,000 marketers and ad agen ...
- Mixed Confidence Identifies Concerns In AI As Use Skyrockets
Data & Programmatic Insider, Laurie Sullivan - Monday, November 17, 2025
Mixed confidence around using AI to measure, optimize and analyze campaigns h ...
- Amazon, Open AI Strike $38B Deal For Nvidia Chips
MediaDailyNews, Laurie Sullivan - Monday, November 3, 2025
Amazon Web Services has signed a $38 billion deal to supply OpenAI ...
- How Mountain Hardwear's Shift To 'Agile Mix Modeling' Enabled Dynamic Media Buys
Performance Marketing Insider, Laurie Sullivan - Monday, November 3, 2025
When a conventional marketing-mix model proved too latent, the brand's ecommerce he ...
- IAB Releases Guidelines For Using CTV As Performance Channel
MediaDailyNews, Laurie Sullivan - Thursday, October 30, 2025
The IAB has released guidelines on how conversion APIs (CAPI) can increa ...
- OpenAI's Work With The Julliard School Has A Catch
Performance Marketing Insider, Laurie Sullivan - Monday, October 27, 2025
Advertisers gain a new avenue to cost savings for audio in vid ...
- Certain Uncertainty: How In-House Agencies Can Thrive In A Time Of Economic Chaos
MAD, Fred Schuster - Tuesday, October 21, 2025
More than ever, marketing leaders need to approach budgeting not simply ...
- MMA's Brand As Performance Framework Should Give Marketers Relief
Performance Marketing Insider, Laurie Sullivan - Thursday, October 2, 2025
The Brand as Performance framework gives marketers a tool to "stop defendi ...
- In Defense Of NOT Rebranding War
Red, White & Blog, Joe Mandese - Friday, September 12, 2025
Newspeak messaging aside, rebranding America's military from "defense" to "war" isn't ju ...
- Publishing Zero Hour: Most Titles Need A Fix On Their Readers
Publishing Insider, Ray Schultz - Thursday, September 4, 2025
Only 12% can identify over 25% of their visitors, Wunderkind reports. ...
- Global Forecast: Linear TV Spend To Drop 11% Next Year
Television News Daily, Wayne Friedman - Thursday, September 4, 2025
The biggest global TV ad spenders on average now allocate just 3 ...
- Mixed CX: Brands Face Many Hurdles, But Are Investing
Email Insider, Ray Schultz - Wednesday, July 30, 2025
The biggest priority for customer experience (CX) practitioners is automation of ...
- IAB: Retail Commerce Media To Drive $74B Ad Spend In 2026
MediaDailyNews, Laurie Sullivan - Tuesday, July 29, 2025
As businesses turn to commerce media to generate new revenue streams, enhan ...
- The Trump-Colbert Conspiracy: The Case For And Against
TVBlog, Adam Buckman - Tuesday, July 22, 2025
On the question of why Paramount/CBS is pulling the plug on Steph ...