• by Colin Kirkland , September 13, 2023

After ending its Storefront Shopify feature earlier this month, TikTok is moving forward with its e-commerce push. 

“TikTok Shop will now bring shoppable videos and LIVE streams directly to For You feeds across the country,” the company wrote in a blog post. “And give brands, merchants, and creators the tools to sell directly through shoppable content on the TikTok app.”

TikTok Shop will allow brands to sell their goods through a product showcase on designated in-app profiles as well as shop ads that allow users to purchase directly from the brands’ promotions. 

The new e-commerce program also features a built-in secure checkout facilitated by “trusted third-party payment platforms” and grants access to a fulfillment program, which invites merchants to select a selection of their products that TikTok will store, manage, pack, and ship to customers.

In addition to its attempt to get U.S. brands involved with TikTok Shop, the company is showcasing an Affiliate Program, which connects sellers with creators through “new commission-based product marketing opportunities.”

“Creators have a new way to monetize their creativity by sharing products in short videos and livestreams, and sellers can choose the Affiliate plan that's the right fit for their brand,” TikTok added.

Recently, the company also announced an expansion of private messaging and social networking features intended to keep its more than one billion global users on the app for more time, which would in theory help brands attract more recognition and therefore sell more products.

Brands can look into TikTok Shop via the TikTok Shop Seller Center. The company says that additional tools and experiences will be announced in the coming weeks.