- Scripted Commands 90% Share Of SVOD Content Spend
Digital News Daily, Karlene Lukovitz - Monday, March 27, 2023
However, spend on more economical unscripted content is on the rise. ...
- YouTube TV Hikes Basic Price $8, Offsets With 4K Price Cut
Digital News Daily, Karlene Lukovitz - Friday, March 17, 2023
After paying a reported $14 billion for rights to the NFL Sund ...
- Meta Defeats Video Privacy Claims Over Live Streaming
Digital News Daily, Wendy Davis - Wednesday, March 8, 2023
Siding with Meta Platforms, a judge has dismissed claims that the soci ...
- Sinclair ABC Affiliates Dropped From Hulu+ Live TV
Digital News Daily, Karlene Lukovitz - Thursday, March 9, 2023
This marks the second recent clash between local TV affiliates and vMVPD ...
- U.S. Livestreamed Ecommerce To Grow 57% In 2023
Video Insider, Karlene Lukovitz - Tuesday, March 7, 2023
Marketers are learning what incentives and formats appeal to consumers, and h ...
- Most Consumers Watch Shoppable Livestreams On Social Media
Research Intelligencer, Robert Williams - Monday, March 6, 2023
But retailers and brands are seeking to strengthen relationships with viewers ...
- ESPN Woos Rivals For Live Streaming Sports Hub Concept
Digital News Daily, Karlene Lukovitz - Friday, March 3, 2023
Idea is to help frustrated sports fans find and link to whichev ...
- PepsiCo Developing Audio Logos To Find Each Brand's Voice
Inside Performance, Laurie Sullivan - Wednesday, March 1, 2023
PepsiCo is developing audio logos to represent its brands. "If your bra ...
- FuboTV Topped $100M In Ad Revenue In 2022, Stabilized Losses
Digital News Daily, Karlene Lukovitz - Monday, February 27, 2023
CEO David Gandler credits aggregation and "multiple monetization levers" for a reco ...
- TikTok Tests Live-Stream Shopping With Pacsun And Other U.S. Brands
Digital News Daily, Colin Kirkland - Friday, February 17, 2023
Tiktok's in-stream shopping experience happens in-app and includes a shop overview a ...
- NBA Renewed Diamond Streaming Deal Despite Possible Bankruptcy: Report
Digital News Daily, Karlene Lukovitz - Monday, February 20, 2023
If Diamond files for bankruptcy, it would violate one of the NBA ...
- Streamers Projected To Spend $8.5B Globally On Sports Rights In 2023
Digital News Daily, Karlene Lukovitz - Monday, February 20, 2023
DAZN currently has a 54% share of global streaming sports rights, b ...
- Live-Streaming Platform Caffeine Adds 16M MAUs, New Original Content
Digital News Daily, Colin Kirkland - Thursday, February 16, 2023
Twitch competitor Caffeine has increased its monthly active users from 3 milli ...
- YouTube CEO Wojcicki Steps Down, Mohan Steps In
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 16, 2023
Susan Wojcicki, CEO of YouTube, will step down after nearly a deca ...
- Controversial Ad Drove Most SB Social Mentions, Bud Light Highest Sentiment
Digital News Daily, Karlene Lukovitz - Tuesday, February 14, 2023
A critical post by a liberal politician helped generate posts about " ...
- Wait A Minute: Super Bowl Streaming Delays Ranged Up To 77 Seconds
Video Insider, Karlene Lukovitz - Tuesday, February 14, 2023
Social media and texting behaviors are affected when livestreaming lags real ti ...
- DAZN Snags 10-Year Streaming Rights To NFL International Game Pass
Digital News Daily, Karlene Lukovitz - Wednesday, February 8, 2023
The deal spans more than 200 countries and regions, excluding China. ...
- Fox Sells Out Super Bowl, Peak :30s Go For $7M+
Television News Daily, Karlene Lukovitz - Monday, February 6, 2023
The cryptocurrency "implosion" and advertisers' concerns about the global economy slowed t ...
- YouTube TV Pulls MLB Network Over Carriage Dispute
Digital News Daily, Karlene Lukovitz - Wednesday, February 1, 2023
With viewership of major league baseball declining among Gen Z, in particula ...
- Sling TV To Add Local ABC Stations In 8 Markets, Raise Prices In 5
Digital News Daily, Karlene Lukovitz - Tuesday, January 31, 2023
Prices will go up in markets in which Sling is already payi ...
- YouTube Launches AdBlitz Channel As Super Bowl LVII Gets Underway
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
Super Bowl LVII fans can now watch the first teasers and a ...
- Disney Strikes Outcome Measurement Deal With EDO
Television News Daily, Wayne Friedman - Wednesday, January 25, 2023
Disney says its clean-room technology and Disney Audience Graph technology are worki ...
- Creative Agency Of The Year: Giant Spoon
Agency of the Year, Steve McClellan - Sunday, January 22, 2023
Giant Spoon used the Empire State Building and its leading-edge light-show capabiliti ...
- Nexstar Drops Free Streaming Of Live, Local TV Stations' Newscasts
Television News Daily, Wayne Friedman - Tuesday, January 17, 2023
Nexstar Media Group will no longer allow its local TV stations' newscas ...
- Instagram Will Remove 'Shop' Tab From Feed
Digital News Daily, Colin Kirkland - Tuesday, January 10, 2023
The change will come as part of a user interface update, addi ...
- Amazon Refunding Advertisers On 25% 'Thursday Night Football' Audience Miss: Report
Digital News Daily, Karlene Lukovitz - Wednesday, January 11, 2023
Amazon set a high $60- to $80 CPM on 'TNF' inventory, a ...
- Twitch Livestream Competitor Trovo Launches New Ad Automation Tool
Digital News Daily, Colin Kirkland - Monday, January 9, 2023
The integrated livestream technology, called Uplify, will help brands and content creato ...
- Amazon Developing Standalone Sports Streaming App: Report
Digital News Daily, Karlene Lukovitz - Thursday, December 29, 2022
The plan -- said to be part of a strategy to yie ...
- Genesis Uses Fashion to Connect With G90 Buyers
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
Thanks to a partnership with Conde Nast, more than 1.25 million viewe ...
- YouTube To Pay $2B Annually To Secure Rights To NFL Sunday Ticket
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 22, 2022
YouTube will license the residential rights for seven years, which are valu ...