- Paris Olympics: Google To Offer Virtual Trips, Updates, Trending Events
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
The 2024 Olympics kick off Friday in Paris as more than 10,0 ...
- HSN Shopping Partnership, Platform Looks To Build, Strengthen Creator Relationships
MediaDailyNews, Colin Kirkland - Thursday, July 11, 2024
Technology from impact.com will enable live shopping platform HSN to recruit, engag ...
- X To Add Paywall For Live Streaming
Publishers Daily, Ray Schultz - Sunday, June 23, 2024
The addition of a paywall for live streaming would make X t ...
- Cheap Big-Screen Video Sets? Go Further - Mark Down The 'TV' Modifier
TV Watch, Wayne Friedman - Monday, June 24, 2024
A recent ARF report says 6% of U.S. households watch TV "exclusivel ...
- X Pitches Advertisers On The Big 3
MediaDailyNews, Colin Kirkland - Monday, June 17, 2024
X is looking to pitch advertisers on its exclusive content deal wi ...
- Perplexity Breaks First TV Spot, Considers Making It A Movie
MediaDailyNews, Laurie Sullivan - Thursday, June 6, 2024
AI "answer engine" Perplexity broke its first television spot Thursday night duri ...
- Anti-Hate Group Counters Violent Extremism On Discord With New Channel
MediaDailyNews, Colin Kirkland - Thursday, May 23, 2024
In an effort to combat hate groups and violent extremism online, anti-extremi ...
- How Big A Market Does Venu Sports Need?
TV Watch, Wayne Friedman - Monday, May 20, 2024
Venu Sports -- backed by Walt Disney-Fox Corp.-Warner Bros. Discovery -- cou ...
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO Study
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
Investments of media have increased year-over-year, from 25.6% to 27.9%, as CM ...
- Netflix Reportedly Closing In On Two Christmas Day NFL Games
Television News Daily, Wayne Friedman - Friday, May 10, 2024
Netflix, in a surprise negotiation, may be looking to upset the N ...
- Meta Enhances AI Technology On New Ray-Ban Collaboration
MediaDailyNews, Colin Kirkland - Thursday, April 25, 2024
Meta has announced updates to its line of Ray-Ban smart glasses, whi ...
- Paramount+ Celebrates The National Parks Foundation Mission
MAD, Fern Siegel - Wednesday, April 24, 2024
Paramount+ explores new locations this week, including live streams of Yosemite a ...
- Livestreaming Apps Drive Engagement With News And Politics, Study Finds
Publishers Daily, Ray Schultz - Thursday, April 11, 2024
Livestreaming apps advance democratic deliberation and connection to parties. ...
- Consumers Cutting Entertainment Costs? Live Experiences Still A Good Bet
TV Watch, Wayne Friedman - Wednesday, April 3, 2024
Sixty-two percent of U.S. adults say "it's important to spend less with ...
- Livestreaming Platform Discord To Begin Running Ads
MediaDailyNews, Colin Kirkland - Monday, April 1, 2024
Discord, known for livestreaming, plans to begin showing ads on its fr ...
- AI Replaces Keywords, Gives Advertising Insight Into Black Box Data
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 28, 2024
An AI-based platform built by NetElixir has the ability to verify performan ...
- Paying 'Double' For TV Content? New Focus For Consumers And Pay TV
TV Watch, Wayne Friedman - Tuesday, February 27, 2024
A long-term question is how to prevent consumers from paying "double" f ...
- Pinterest Launches Its First Streaming Show With Media Company Tastemade
MediaDailyNews, Colin Kirkland - Wednesday, February 21, 2024
Pinterest's first streaming show, "Deliciously Entertaining," will further expand its roster ...
- YouTube High-Profile Moments In Ad Formats Lift Brand Visibility
MediaDailyNews, Laurie Sullivan - Friday, February 9, 2024
YouTube First Position Moments help brands ensure that a moment is t ...
- Advertisers Prepare As Sports Fans Get Ready For Super Bowl LVIII
Data & Programmatic Insider, Laurie Sullivan - Monday, February 5, 2024
Sports fans honor their teams by purchasing merchandise that shows their devotio ...
- Sir Patrick Stewart Wallops 'Hey Arnold' In Paramount+ Super Bowl Spot
Marketing Daily, Sarah Mahoney - Friday, February 2, 2024
The streaming channel returns to the Big Game with an especially unexpect ...
- Nielsen Expands OOH Viewing Measure, Sports TV Benefit
Television News Daily, Wayne Friedman - Friday, February 2, 2024
Nielsen is expanding out-of-home measurement coverage this year to represent 100% ...
- Twitch Makes Changes To Streamer Payouts, Partner Plus Program
MediaDailyNews, Colin Kirkland - Monday, January 29, 2024
Twitch is expanding its Partner Plus Program, eliminating the $100K cap ...
- X Partners With MGM, Will Display Sports Betting Stats
MediaDailyNews, Colin Kirkland - Monday, January 29, 2024
X is positioning itself to profit off of its position as t ...
- Netflix To Get Ad Viewing, Subscriber Boost From T-Mobile Bundle Change
Television News Daily, Wayne Friedman - Wednesday, January 24, 2024
Starting Jan. 24, T-Mobile subscribers who had been getting free Netflix "standar ...
- NFL Playoff Game On Peacock Hits Streaming Record With 23M Viewers
Television News Daily, Wayne Friedman - Monday, January 15, 2024
The first exclusively live NFL playoff game on NBCU's Peacock on Sund ...
- Disney Adds Measurement Partners, Debuts Shoppable Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 10, 2024
Unilever has joined Disney as part of the beta program to dri ...
- Amazon's Twitch Livestreaming Platform To Lay Off Another 500
MediaDailyNews, Karlene Lukovitz - Wednesday, January 10, 2024
Despite a push for advertising, Twitch remains unprofitable nearly a decade aft ...
- Twitch's 'Clips' Feature Being Used By Child Predators, Analysis Shows
MediaDailyNews, Colin Kirkland - Friday, January 5, 2024
An analysis of Twitch short video segments found many contained sexualized conte ...
- TikTok Aims To Grow U.S. E-Commerce Business Tenfold In 2024
MediaDailyNews, Colin Kirkland - Thursday, January 4, 2024
TikTok is hoping its social-media reach, viral videos and live-shopping model wi ...