- AI Replaces Keywords, Gives Advertising Insight Into Black Box Data
Search & Performance Insider, Laurie Sullivan - Wednesday, February 28, 2024
An AI-based platform built by NetElixir has the ability to verify performan ...
- Paying 'Double' For TV Content? New Focus For Consumers And Pay TV
TV Watch, Wayne Friedman - Tuesday, February 27, 2024
A long-term question is how to prevent consumers from paying "double" f ...
- Pinterest Launches Its First Streaming Show With Media Company Tastemade
MediaDailyNews, Colin Kirkland - Wednesday, February 21, 2024
Pinterest's first streaming show, "Deliciously Entertaining," will further expand its roster ...
- YouTube High-Profile Moments In Ad Formats Lift Brand Visibility
MediaDailyNews, Laurie Sullivan - Friday, February 9, 2024
YouTube First Position Moments help brands ensure that a moment is t ...
- Advertisers Prepare As Sports Fans Get Ready For Super Bowl LVIII
Data & Programmatic Insider, Laurie Sullivan - Monday, February 5, 2024
Sports fans honor their teams by purchasing merchandise that shows their devotio ...
- Sir Patrick Stewart Wallops 'Hey Arnold' In Paramount+ Super Bowl Spot
Marketing Daily, Sarah Mahoney - Friday, February 2, 2024
The streaming channel returns to the Big Game with an especially unexpect ...
- Nielsen Expands OOH Viewing Measure, Sports TV Benefit
Television News Daily, Wayne Friedman - Friday, February 2, 2024
Nielsen is expanding out-of-home measurement coverage this year to represent 100% ...
- Twitch Makes Changes To Streamer Payouts, Partner Plus Program
MediaDailyNews, Colin Kirkland - Monday, January 29, 2024
Twitch is expanding its Partner Plus Program, eliminating the $100K cap ...
- X Partners With MGM, Will Display Sports Betting Stats
MediaDailyNews, Colin Kirkland - Monday, January 29, 2024
X is positioning itself to profit off of its position as t ...
- Netflix To Get Ad Viewing, Subscriber Boost From T-Mobile Bundle Change
Television News Daily, Wayne Friedman - Wednesday, January 24, 2024
Starting Jan. 24, T-Mobile subscribers who had been getting free Netflix "standar ...
- NFL Playoff Game On Peacock Hits Streaming Record With 23M Viewers
Television News Daily, Wayne Friedman - Monday, January 15, 2024
The first exclusively live NFL playoff game on NBCU's Peacock on Sund ...
- Disney Adds Measurement Partners, Debuts Shoppable Ads
Search & Performance Insider, Laurie Sullivan - Wednesday, January 10, 2024
Unilever has joined Disney as part of the beta program to dri ...
- Amazon's Twitch Livestreaming Platform To Lay Off Another 500
MediaDailyNews, Karlene Lukovitz - Wednesday, January 10, 2024
Despite a push for advertising, Twitch remains unprofitable nearly a decade aft ...
- Twitch's 'Clips' Feature Being Used By Child Predators, Analysis Shows
MediaDailyNews, Colin Kirkland - Friday, January 5, 2024
An analysis of Twitch short video segments found many contained sexualized conte ...
- TikTok Aims To Grow U.S. E-Commerce Business Tenfold In 2024
MediaDailyNews, Colin Kirkland - Thursday, January 4, 2024
TikTok is hoping its social-media reach, viral videos and live-shopping model wi ...
- New $920M ESPN, NCAA Deal Includes Games Exclusive To ESPN+
MediaDailyNews, Karlene Lukovitz - Friday, January 5, 2024
The deal spans a record 40 championships, with 2,300 hours per ye ...
- Baidu's Live Streaming Plans Fail To Materialize
MediaDailyNews, Laurie Sullivan - Wednesday, January 3, 2024
Baidu's $3.6 billion deal for Joyy's YY Live has expired three yea ...
- Nationwide CMO's Campaign To Keep A Positive Brand Identity
Data & Programmatic Insider, Laurie Sullivan - Tuesday, January 2, 2024
Listening to Ramon Jones, EVP/CMO of Nationwide Mutual Insurance Company, describe busines ...
- Sling Freestream Adds More Channels, Now Totaling 430+
MediaDailyNews, Karlene Lukovitz - Tuesday, January 2, 2024
The rebranded FAST launched last February with 210 channels. ...
- NBCU To Feature 1st Ad-Free NFL Quarter, Plus Shoppable Experience
MediaDailyNews, Karlene Lukovitz - Thursday, December 21, 2023
Sponsored content will replace standard ads. A shoppable ad driving viewers ...
- X Amps Up Focus On Live Streaming With Tool For Content Creators
MediaDailyNews, Colin Kirkland - Tuesday, December 19, 2023
To amp up live streaming on X, it has announced a n ...
- Amazon Exploring Diamond Sports Investment: Report
MediaDailyNews, Karlene Lukovitz - Tuesday, December 19, 2023
The deal would presumably continue aggressive expansion of Prime Video's live-sports streami ...
- How This CEO At A Streaming Ad Platform Helps Pope Francis
Data & Programmatic Insider, Laurie Sullivan - Monday, December 18, 2023
BrightLine CEO Jacqueline Corbelli is quite humble when talking about how s ...
- What YouTube Product Drops Updates Mean For Advertising
MediaDailyNews, Laurie Sullivan - Saturday, December 2, 2023
Timing is everything, according to YouTube, which has updated its Product Dro ...
- Tesla Plans Livestream For Cybertruck Deliveries
Marketing Daily, Tanya Gazdik - Wednesday, November 29, 2023
Research from Cox Automotive indicates the Tesla Cybertruck garners 27% consideration. ...
- More Consumers Now Launch TV Viewing Via Smart TV Apps Than Set-Top Boxes
MediaDailyNews, Karlene Lukovitz - Thursday, November 30, 2023
Consumers express high loyalty to their default apps or sources. ...
- Amazon Scores Another Live Sports Coup, With NASCAR
MediaDailyNews, Karlene Lukovitz - Thursday, November 30, 2023
It is sharing rights with four broadcast and cable networks, as NASCAR ...
- AI-Powered Analytics Changing The Game For The NFL, In Real-Time
Media 3.0, Laurie Sullivan - Wednesday, November 29, 2023
Amazon is looking to fuel its ecommerce business from the brand's websi ...
- Sports Boost October Broadcast Viewing Share, Netflix Has 8 Of 10 Top Shows
Television News Daily, Wayne Friedman - Tuesday, November 21, 2023
NFL, college football, and other sports programming boosted overall broadcast viewing f ...
- Amazon Bakes Interactive Ads Into First Black Friday Football Game
MediaDailyNews, Karlene Lukovitz - Friday, November 17, 2023
A separate comedy stream for kids and post-game Garth Brooks concert a ...