- New $920M ESPN, NCAA Deal Includes Games Exclusive To ESPN+
MediaDailyNews, Karlene Lukovitz - Friday, January 5, 2024
The deal spans a record 40 championships, with 2,300 hours per ye ...
- Baidu's Live Streaming Plans Fail To Materialize
MediaDailyNews, Laurie Sullivan - Wednesday, January 3, 2024
Baidu's $3.6 billion deal for Joyy's YY Live has expired three yea ...
- Nationwide CMO's Campaign To Keep A Positive Brand Identity
Data & Programmatic Insider, Laurie Sullivan - Tuesday, January 2, 2024
Listening to Ramon Jones, EVP/CMO of Nationwide Mutual Insurance Company, describe busines ...
- Sling Freestream Adds More Channels, Now Totaling 430+
MediaDailyNews, Karlene Lukovitz - Tuesday, January 2, 2024
The rebranded FAST launched last February with 210 channels. ...
- NBCU To Feature 1st Ad-Free NFL Quarter, Plus Shoppable Experience
MediaDailyNews, Karlene Lukovitz - Thursday, December 21, 2023
Sponsored content will replace standard ads. A shoppable ad driving viewers ...
- X Amps Up Focus On Live Streaming With Tool For Content Creators
MediaDailyNews, Colin Kirkland - Tuesday, December 19, 2023
To amp up live streaming on X, it has announced a n ...
- Amazon Exploring Diamond Sports Investment: Report
MediaDailyNews, Karlene Lukovitz - Tuesday, December 19, 2023
The deal would presumably continue aggressive expansion of Prime Video's live-sports streami ...
- How This CEO At A Streaming Ad Platform Helps Pope Francis
Data & Programmatic Insider, Laurie Sullivan - Monday, December 18, 2023
BrightLine CEO Jacqueline Corbelli is quite humble when talking about how s ...
- What YouTube Product Drops Updates Mean For Advertising
MediaDailyNews, Laurie Sullivan - Saturday, December 2, 2023
Timing is everything, according to YouTube, which has updated its Product Dro ...
- Tesla Plans Livestream For Cybertruck Deliveries
Marketing Daily, Tanya Gazdik - Wednesday, November 29, 2023
Research from Cox Automotive indicates the Tesla Cybertruck garners 27% consideration. ...
- More Consumers Now Launch TV Viewing Via Smart TV Apps Than Set-Top Boxes
MediaDailyNews, Karlene Lukovitz - Thursday, November 30, 2023
Consumers express high loyalty to their default apps or sources. ...
- Amazon Scores Another Live Sports Coup, With NASCAR
MediaDailyNews, Karlene Lukovitz - Thursday, November 30, 2023
It is sharing rights with four broadcast and cable networks, as NASCAR ...
- AI-Powered Analytics Changing The Game For The NFL, In Real-Time
Media 3.0, Laurie Sullivan - Wednesday, November 29, 2023
Amazon is looking to fuel its ecommerce business from the brand's websi ...
- Sports Boost October Broadcast Viewing Share, Netflix Has 8 Of 10 Top Shows
Television News Daily, Wayne Friedman - Tuesday, November 21, 2023
NFL, college football, and other sports programming boosted overall broadcast viewing f ...
- Amazon Bakes Interactive Ads Into First Black Friday Football Game
MediaDailyNews, Karlene Lukovitz - Friday, November 17, 2023
A separate comedy stream for kids and post-game Garth Brooks concert a ...
- JD Power: Live Streamers Command Far Higher Loyalty Than Cable/Satellite, YouTube TV Rules
MediaDailyNews, Karlene Lukovitz - Friday, November 17, 2023
Likelihood of switching services in the next year is 12% with streamer ...
- Netflix: Seeking A New Live Sports Pitch?
TV Watch, Wayne Friedman - Thursday, November 16, 2023
Netflix is seemingly trying to find some interesting formula that will gi ...
- Peacock, Walmart Deal Gives Viewers 'Below Deck' Shoppable Moments
Television News Daily, Wayne Friedman - Monday, November 6, 2023
NBCU says the deal will allow Bravo viewers to "shop the momen ...
- What's The Frequency, Google? How Comscore Proved YouTube's CTV Worth
Data & Programmatic Insider, Laurie Sullivan - Monday, November 6, 2023
Google asked Comscore to examine 15 Super Bowl LVII campaigns that r ...
- TikTok As A Holiday Commerce Hub: A Conversation With Influential's Ryan Detert
MediaDailyNews, Colin Kirkland - Wednesday, November 1, 2023
Ryan Detert, CEO of influencer marketing firm Influential, provides insights on h ...
- Peacock Backs Off 'Most Live Sports' Claim
MediaDailyNews, Karlene Lukovitz - Tuesday, October 31, 2023
DirecTV, a vMVPD, objected to the SVOD's claim of the most li ...
- 59% Of Fans Globally Are Dissatisfied With Sports Content Options
MediaDailyNews, Karlene Lukovitz - Tuesday, October 31, 2023
More ad-supported options are seen as one answer to fans' struggle ...
- Amazon Ad Dollars Top $12B In Third Quarter
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
Amazon smashed Wall Street expectations on Thursday after reporting that its ...
- Millennials Are Most Open To Ad-Supported VOD
MediaDailyNews, Karlene Lukovitz - Thursday, October 26, 2023
More than two-thirds have ad-supported services, and 21% of those on Netfl ...
- Amazon Proves Ad Dreams Come True For NFL Games
Performance Marketing Insider, Laurie Sullivan - Thursday, October 26, 2023
Amazon claims to drive the youngest and most affluent audiences across streami ...
- Rock Hall Of Famers Ready To Roll On Disney+, Not HBO
TVBlog, Adam Buckman - Thursday, October 26, 2023
HBO had the annual "Rock & Roll Hall of Fame Induction Ceremon ...
- 47% Of U.S. Households Report Using FASTs Weekly
MediaDailyNews, Karlene Lukovitz - Friday, October 20, 2023
View time for streamers of all types declined in Q3, but FA ...
- Netflix Intros Live Sports, Title Sponsorships, Binge Ad Format
MediaDailyNews, Karlene Lukovitz - Tuesday, October 17, 2023
Sponsorships will be offered for series and seasons, as well as li ...
- Paramount To Shut Down Showtime Sports
MediaDailyNews, Karlene Lukovitz - Wednesday, October 18, 2023
Advertisers will lose a familiar option as CBS Sports assumes oversight ...
- Max Now 'Slightly Profitable,' Global Rollout Accelerates
MediaDailyNews, Karlene Lukovitz - Tuesday, October 17, 2023
2024's expansion will include 22 European markets, WBD International President Gerhard Zeil ...