- Programmatic Audio, Advertising Next Mountain To Climb
Data & Programmatic Insider, Laurie Sullivan - Monday, November 11, 2024
Podcast ads are difficult to buy, although brand-suitability tools are attracting n ...
- YouTube Preps Voters With News, Info, Live Streams
MediaDailyNews, Colin Kirkland - Tuesday, October 22, 2024
Looking to establish itself as a "reliable" source for news and informatio ...
- LinkedIn Ad Updates Take On Video, AI, Livestreamed Events
MediaDailyNews, Colin Kirkland - Wednesday, October 16, 2024
LinkedIn is becoming a leading B2B video platform for brands, rolling o ...
- Twitch Launches Brand-Customizable Game In Fortnite
MediaDailyNews, Colin Kirkland - Thursday, September 19, 2024
The new game aims to link brands with Twitch streamers while targeti ...
- Developing The U.S. Social Commerce Ecosystem: Q&A With Orca Founders
MediaDailyNews, Colin Kirkland - Tuesday, September 17, 2024
Founders of social commerce firm Orca, which sold the first product ...
- Amazon Prime Video Is Top Streamer For Sports Viewers
Research Intelligencer, Rob Williams - Thursday, August 22, 2024
While Venu Sports is mired in litigation, some viewers are watching li ...
- Twitch Takes On Instagram With Video Stories Feature
MediaDailyNews, Colin Kirkland - Tuesday, August 13, 2024
Streamers on Twitch can now record videos up to a minute lo ...
- Elon Musk Shares Policy Views In Interview With Donald Trump On X
MediaDailyNews, Laurie Sullivan - Monday, August 12, 2024
The discussion on X's livestreaming service Spaces was less of a formatt ...
- TikTok Expands Gaming Presence As Partner Of Gamescom 2024
MediaDailyNews, Colin Kirkland - Friday, August 9, 2024
Gamescom will take place August 21-25 in Cologne, Germany. TikTok will contribu ...
- YouTube Tests Less Disruptive Livestream Ads
MediaDailyNews, Colin Kirkland - Tuesday, August 6, 2024
YouTube is testing a new ad format for live video that mig ...
- Twitch Loses Viewers, Market Share To Competitors In Q2
MediaDailyNews, Colin Kirkland - Monday, August 5, 2024
According to data by Streaming Charts, Twitch experienced a decrease in overa ...
- Samsung Markets Galaxy Z Flip Smartphones As Police Bodycams
MediaDailyNews, Colin Kirkland - Wednesday, July 31, 2024
Samsung says it is expanding its initial pilot program to 25 met ...
- Paris Olympics: Google To Offer Virtual Trips, Updates, Trending Events
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
The 2024 Olympics kick off Friday in Paris as more than 10,0 ...
- HSN Shopping Partnership, Platform Looks To Build, Strengthen Creator Relationships
MediaDailyNews, Colin Kirkland - Thursday, July 11, 2024
Technology from impact.com will enable live shopping platform HSN to recruit, engag ...
- X To Add Paywall For Live Streaming
Publishers Daily, Ray Schultz - Sunday, June 23, 2024
The addition of a paywall for live streaming would make X t ...
- Cheap Big-Screen Video Sets? Go Further - Mark Down The 'TV' Modifier
TV Watch, Wayne Friedman - Monday, June 24, 2024
A recent ARF report says 6% of U.S. households watch TV "exclusivel ...
- X Pitches Advertisers On The Big 3
MediaDailyNews, Colin Kirkland - Monday, June 17, 2024
X is looking to pitch advertisers on its exclusive content deal wi ...
- Perplexity Breaks First TV Spot, Considers Making It A Movie
MediaDailyNews, Laurie Sullivan - Thursday, June 6, 2024
AI "answer engine" Perplexity broke its first television spot Thursday night duri ...
- Anti-Hate Group Counters Violent Extremism On Discord With New Channel
MediaDailyNews, Colin Kirkland - Thursday, May 23, 2024
In an effort to combat hate groups and violent extremism online, anti-extremi ...
- How Big A Market Does Venu Sports Need?
TV Watch, Wayne Friedman - Monday, May 20, 2024
Venu Sports -- backed by Walt Disney-Fox Corp.-Warner Bros. Discovery -- cou ...
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO Study
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
Investments of media have increased year-over-year, from 25.6% to 27.9%, as CM ...
- Netflix Reportedly Closing In On Two Christmas Day NFL Games
Television News Daily, Wayne Friedman - Friday, May 10, 2024
Netflix, in a surprise negotiation, may be looking to upset the N ...
- Meta Enhances AI Technology On New Ray-Ban Collaboration
MediaDailyNews, Colin Kirkland - Thursday, April 25, 2024
Meta has announced updates to its line of Ray-Ban smart glasses, whi ...
- Paramount+ Celebrates The National Parks Foundation Mission
MAD, Fern Siegel - Wednesday, April 24, 2024
Paramount+ explores new locations this week, including live streams of Yosemite a ...
- Livestreaming Apps Drive Engagement With News And Politics, Study Finds
Publishers Daily, Ray Schultz - Thursday, April 11, 2024
Livestreaming apps advance democratic deliberation and connection to parties. ...
- Consumers Cutting Entertainment Costs? Live Experiences Still A Good Bet
TV Watch, Wayne Friedman - Wednesday, April 3, 2024
Sixty-two percent of U.S. adults say "it's important to spend less with ...
- Livestreaming Platform Discord To Begin Running Ads
MediaDailyNews, Colin Kirkland - Monday, April 1, 2024
Discord, known for livestreaming, plans to begin showing ads on its fr ...
- AI Replaces Keywords, Gives Advertising Insight Into Black Box Data
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 28, 2024
An AI-based platform built by NetElixir has the ability to verify performan ...
- Paying 'Double' For TV Content? New Focus For Consumers And Pay TV
TV Watch, Wayne Friedman - Tuesday, February 27, 2024
A long-term question is how to prevent consumers from paying "double" f ...
- Pinterest Launches Its First Streaming Show With Media Company Tastemade
MediaDailyNews, Colin Kirkland - Wednesday, February 21, 2024
Pinterest's first streaming show, "Deliciously Entertaining," will further expand its roster ...