• by Colin Kirkland , December 16, 2024

Despite a federal appeals court rejecting TikTok's request to halt a law that would ban the app in the U.S., the ByteDance-owned social-media company is pushing ahead with its livestream shopping efforts, now aiming to make it easier for TikTok Shop creators to keep track of their policy violations and plan for future changes.

Located on a creator’s “Account Standing” page, TikTok Shop’s new “Personalized Account Health Report” is a new feature that aims to provide a centralized place where creators can identify their “weak spots” with regard to TikTok’s violation policies.

TikTok says the report is generated weekly and summarizes policy violations and messages across creator livestreams and videos from the previous seven days.

Creators will see “key violation metrics” designed to help merchants understand which violations they incur most often.

The feature will also alert creators if they are approaching any violation milestones that have the potential to result in enforcement actions, offering a heads up before official actions are taken that could prevent them from selling on the platform.

TikTok says the Health Report will push creators to improve their performance, with future iterations of the report linking out to “easily digestible policy education articles” containing additional materials like videos and slide decks that simplify learning for creators.

In addition, creators can take a brief “Creator Policy Quiz” designed to help them understand TikTok's content policies.

Depending on their quiz scores, creators can improve their “account health” by reducing the violation points they have received.

TikTok says that each quiz type removes one point every 30 calendar days. Creators can take each quiz up to three times.

Outside of the app, the company is offering in-person workshops to select groups of ecommerce merchants based around content policies and mock livestream selling sessions.

On-site representatives from TikTok Shop are in attendance as resources for questions about policy, campaigns, product, creator management and more.

Recently, TikTok has launched numerous initiatives to help boost engagement around its ecommerce platform. In-stream deal promotions and exclusive live experiences during the holidays – especially on Black Friday -- has helped Shop capture the attention of U.S. consumers and brands while substantially increasing sales.

Late last week, the ByteDance-owned company also announced in-app shopping credits to help grow the number of shoppers, offering shopping credits to users for engaging with the platform and for inviting friends to join the app.