- Movie Theater Attendance Down 40% - Where Did They Go?
TV Watch, Wayne Friedman - Thursday, May 12, 2022
There's a lot of content to consume on the big streaming platfor ...
- Paramount+ And Pluto TV Ad Revenue Up 59% In Q1
Digital News Daily, Karlene Lukovitz - Tuesday, May 3, 2022
Paramount+ added 6.8 million subs and Pluto TV's MAUs rose by ...
- Marketing Movies On TV, In Theaters: 'Only In Theaters' Messages On The Rise
TV Watch, Wayne Friedman - Monday, April 11, 2022
Creative for theatrical distributed movies continues to hype up the obvious messagin ...
- Moviegoing Data Support Expected Rebound In Cinema Advertising
Research Intelligencer, Rob Williams - Wednesday, March 23, 2022
About 28% of visitors to theater chain AMC went to the movi ...
- 'The Batman' Still Batty: $128.5M Warner Bros. Exclusive Opening, No Russia Start
MediaDailyNews, Wayne Friedman - Sunday, March 6, 2022
"The Batman" had the biggest film opening this year and the second-bigge ...
- Paramount+ To Stream All Paramount Films Post-Theatrical Release
Digital News Daily, Karlene Lukovitz - Wednesday, February 16, 2022
ViacomCBS -- rechristened to Paramount as of today -- also announced Paramount+ ...
- 'Matrix' Sequel Co-Producer Sues Warner Bros Over HBO Max Release
Digital News Daily, Karlene Lukovitz - Monday, February 7, 2022
A co-producer claims WarnerMedia's simultaneous release of "Matrix Resurrections" on HBO M ...
- Marketers Plan To Boost Digital Ad Spending On Economic Rebound
Research Intelligencer, Rob Williams - Wednesday, February 2, 2022
Online video is the most popular category of digital media, with 7 ...
- Box Office Rises To $4.5 Billion In 2021, 'Spider-Man' 10th-Best Theatrical Of The Year
MediaDailyNews, Wayne Friedman - Sunday, January 2, 2022
"Spider-Man: No Way Home" started off 2022 strong, adding another big ha ...
- New Universal Films Will Stream Exclusively On Peacock After Theater Runs
Digital News Daily, Karlene Lukovitz - Friday, December 10, 2021
Starting in 2022, most new Universal movies will stream exclusively on Peaco ...
- Google, Meta To Dominate As Digital Ad Growth Continues
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 6, 2021
Brands continue to rely heavily on search engine and social media compani ...
- Theatrical Movie Revenues Grow Over Thanksgiving Weekend, Disney Spends Big On 'Encanto'
MediaDailyNews, Wayne Friedman - Monday, November 29, 2021
Moviegoers boosted box-office revenue for the Thanksgiving weekend vs. the week befo ...
- Disney+ Offers A Month For $1.99, Other Promos, Pumps Up Content, Adds IMAX Enhancements
Video Insider, Karlene Lukovitz - Tuesday, November 9, 2021
Disney is also making nice with its box-office partner AMC by sponsori ...
- Sony's 'Venom' Earns $90M At Box Office In Opening Weekend, Tops In TV Ad Spend
Television News Daily, Wayne Friedman - Sunday, October 3, 2021
It was not only the biggest opening weekend since the pandemic start ...
- Disney, Scarlett Johannson Settle 'Black Widow' Dispute
Digital News Daily, Karlene Lukovitz - Friday, October 1, 2021
The lawsuit threatened to have potentially broad implications for entertainment companies' changi ...
- Top Box-Office Revenues, High TV Ad Spend For 'Shang-Chi'
Television News Daily, Wayne Friedman - Sunday, September 19, 2021
"Shang-Chi" pulled in $21.7 million in box-office results in its third wee ...
- ViacomCBS: Streaming, Theatrical Working Together, Paramount+ Pushes Broader-Content Genres
Television News Daily, Wayne Friedman - Wednesday, September 15, 2021
Looking to a more synergistic marketing world for streaming/theatrical movie releases, ViacomC ...
- Is Warner Bros. Sending A Secret Message In The 'Matrix' Poster?
TV Watch, Wayne Friedman - Tuesday, September 14, 2021
The "Choice Is Yours" could mean a choice between cinemas or stream ...
- Movie Theater Chains Need TV More Than Ever
TV Watch, Wayne Friedman - Friday, September 10, 2021
The business has apparently changed forever -- and chains have to ...
- AMC Goes Where Cinemas Have Never Gone Before: National TV
Marketing Daily - Top of the News, Les Luchter - Wednesday, September 8, 2021
Theater chain AMC launched a $25 million+ campaign dubbed "the first nation ...
- Movie Theater Business Licks Its Wounds, Given Simultaneous Streamer Releases
TV Watch, Wayne Friedman - Thursday, September 2, 2021
Sony hated the idea of a same-day release of movies in theate ...
- Consumers Most Receptive To Ads On TikTok, Amazon, Instagram, Google: Kantar
MediaDailyNews, Colin Kirkland - Wednesday, September 1, 2021
Kantar's ad-equity ranking of media channels and brands found that online a ...
- Global Movie Consumer Spend Rises, Streaming Grows
Television News Daily, Wayne Friedman - Tuesday, August 31, 2021
Total movie consumer 2021 spending will rise to $60 billion, with streami ...
- Analyst: Netflix Mulling More Theatrical Releases To Up 'Cultural Impact'
Digital News Daily, Karlene Lukovitz - Tuesday, August 31, 2021
The streaming giant is reportedly weighing the potential benefits against the cos ...
- 'Candyman' Far Exceeds Projections, Overall Box Office At 58% of Comparable 2019 Weekend
Digital News Daily, Karlene Lukovitz - Monday, August 30, 2021
"Candyman" pulled $22.3 million, versus projections of $15 million. ...
- Cinema Ad Net NCM Taps Tunick As First CMO
MediaDailyNews, Joe Mandese - Monday, August 30, 2021
As it continues to recover from the COVID-19 shutdown, NCM is addi ...
- Disney's Theater-Exclusive 'Free Guy' Hits $28M On Opening Weekend
MediaDailyNews, Wayne Friedman - Sunday, August 15, 2021
The company was so happy with the results from "Free Guy" th ...
- Movie Studios Continue To Ramp Up National TV Spending, 'Suicide Squad' Underwhelms In Box Office
Television News Daily, Wayne Friedman - Monday, August 9, 2021
Despite threats of a pullback in theatrical movie business, studios continue ...
- NBCU Posts 33% Higher Q2 Ad Revenues, Olympics Still On Profitable Track
Television News Daily, Wayne Friedman - Thursday, July 29, 2021
The games are estimated to have pulled at least $1.3 billion ...
- Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of Total
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
The forecast calls for online video growth and performance-led ecommerce advertising ...