Premium Long-Form Video Captures More Attention Than Digital Media

Social media are mostly populated with user-generated content, which can make it engaging for people who want to see each other’s vacation pictures, dining experiences and photos of special occasions.

However, premium video content on television – including streaming platforms – has the power to provide advertisers with greater audience …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications