- Domestic Box Office, Studios' TV Advertising See Gains, With Higher Engagement
Television News Daily, Wayne Friedman - Wednesday, July 5, 2023
Movie studios are spending much more on national TV advertising -- a ...
- NCM Takes Historic Step To Bring Attention Metrics To Cinema Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
The deal with Adelaide will bring attention transaction metrics to the cine ...
- Peacock Strikes Naming-Rights Deal For L.A. Live Theater, Plaza, Major Digital Signage
Television News Daily, Wayne Friedman - Friday, June 16, 2023
The theater that has been home to the Emmy Awards, American Mus ...
- Screenvision Gains Ad Volume: Calls In-Theater Ads Increasingly 'Relevant,' 'Vital'
Television News Daily, Wayne Friedman - Tuesday, May 23, 2023
"We are more relevant and vital than ever as a platform," sa ...
- Big Streamer, Small Theater: Sizing Up The Upfront Venues
TVBlog, Adam Buckman - Friday, April 21, 2023
Netflix, the world's largest streaming service, will hold its very first Upfro ...
- National CineMedia Files For Bankruptcy As Slow Growth Of In-Theater Movie Ads Continues
MediaDailyNews, Wayne Friedman - Wednesday, April 12, 2023
Movie theater advertising company National CineMedia has filed for bankruptcy -- ...
- 'Picard' IMAX Plan Is Mind Meld Of TV And Cinema
TVBlog, Adam Buckman - Wednesday, April 12, 2023
The final two episodes of "Star Trek: Picard" will premiere in IM ...
- Film Studios Are Back -- But One More Name Wouldn't Hurt
TV Watch, Wayne Friedman - Friday, April 7, 2023
One major player is still not taking an active role in n ...
- A Real Long-Term Media Plan: How Many Screens Does Amazon Really Want To Be On?
TV Watch, Wayne Friedman - Tuesday, April 4, 2023
Amazon seems to want to own as many different screens as possibl ...
- AMC, Coca-Cola Team Up To Lure Gen Zers Back To Theaters
MAD, Steve McClellan - Friday, March 31, 2023
Developed by Kansas City MO-based agency Barkley, the "Flavor Make It" campai ...
- Apple Reportedly Poised To Spend $1B Annually On Theatrical Movies
MediaDailyNews, Wayne Friedman - Friday, March 24, 2023
Apple is amping up its efforts in entertainment production and distribution, wi ...
- Movie Theaters Want More Films - Are Streamer Cuts On The Horizon?
TV Watch, Wayne Friedman - Friday, March 10, 2023
Analysts believe a full box-office recovery won't happen until next year o ...
- Cinemark Expands ESPN College Football Playoffs Deal For In-Theater Viewing
Television News Daily, Wayne Friedman - Tuesday, December 13, 2022
Cinemark is expanding its deal with ESPN to more of its theate ...
- 'Strange World' Was A Holiday Weekend Turkey, Disney Forecast To Lose At Least $100M
Digital News Daily, Karlene Lukovitz - Monday, November 28, 2022
The animated flick, which cost $360 million to make and tens ...
- Cinema Stocks Jump On News Of Amazon's $1B Plan For Theater-Bound Movies
Digital News Daily, Karlene Lukovitz - Friday, November 25, 2022
About 12 to 15 movies are planned for 2023, and more f ...
- Regal Cinemas Wants Out Of Its Deal With National CineMedia, NCM Sues
MediaDailyNews, Wayne Friedman - Wednesday, October 26, 2022
National CineMedia says a move by Regal Cinemas owner Cineworld to aband ...
- 'Black Adam,' Dwayne Johnson Flex Superhero Box-Office Muscle With $67M Opening
Television News Daily, Wayne Friedman - Monday, October 24, 2022
With $21.7 million in overall TV spend, per iSpot.tv, "Black Adam" open ...
- NCM Strikes Partnership With Spotlight Cinema, Targets Upscale Moviegoers
MediaDailyNews, Wayne Friedman - Tuesday, October 18, 2022
National CineMedia is striking a deal with Spotlight Cinema Networks, a dini ...
- It's Official: Cineworld Group Files For Bankruptcy In U.S.
Digital News Daily, Karlene Lukovitz - Thursday, September 8, 2022
The world's second-largest movie-chain company has secured $1.94 billion in debtor-in-possession financi ...
- Movie Theater Chains Investing In Streaming? Yes - Perhaps More Aggressively
TV Watch, Wayne Friedman - Tuesday, September 6, 2022
Some are warning of a dramatically slow fall season to come. Looki ...
- Movie Theaters Offering $3 Tickets On Labor Day: 'National Cinema Day'
MediaDailyNews, Wayne Friedman - Sunday, August 28, 2022
Moviegoers on Labor Day can access 3,000 cinema locations at the speci ...
- Cinema Ad Network NCM To Be Measured By iSpot
MediaDailyNews, Wayne Friedman - Thursday, August 25, 2022
National CineMedia has struck an analytics and measurement deal with iSpot.tv th ...
- Movie Business Isn't Totally In The Clear - Just Ask Some U.S. Movie Theater Chains
TV Watch, Wayne Friedman - Tuesday, August 23, 2022
Big movie-studio owners have touted the return of profitability and strong box-offi ...
- Cineworld Group Mulls Bankruptcy: Low Movie Admission, Too Few Blockbusters
MediaDailyNews, Wayne Friedman - Friday, August 19, 2022
On Wednesday, Cineworld said although there have been some big movie reven ...
- Disney, Sony Rerelease Franchise Flicks In Theaters To Promote Upcoming Ones
Digital News Daily, Karlene Lukovitz - Wednesday, August 17, 2022
Disney+ has quietly removed the original "Avatar" to encourage fans to ...
- 'Thor: Love And Thunder' Pumps Disney
MediaDailyNews, Wayne Friedman - Sunday, July 10, 2022
The "Thor" franchise continues the trend of surpassing the previous editions wh ...
- Movie Theater Screens: The Bigger The Better?
TV Watch, Wayne Friedman - Tuesday, June 28, 2022
The bigger the better? What's missing here? Maybe context. ...
- 'Elvis' Struts To Pre-July 4 Weekend With $30.5M Opening, Ties With 'Top Gun'
MediaDailyNews, Wayne Friedman - Sunday, June 26, 2022
"Elvis" surged to the top of the North American theatrical ranking, ti ...
- 'Jurassic World: Dominion' Scores $143M At Box Office, 'Top Gun' Earns Another $50M
Television News Daily, Wayne Friedman - Sunday, June 12, 2022
In what is only the third time the North America box-office tot ...
- Paramount's 'Top Gun: Maverick' Hits Another Record In Second Week, $86M Box Office
Television News Daily, Wayne Friedman - Sunday, June 5, 2022
"The domestic hold of 32% is the lowest percent change for a ...