• by Wayne Friedman , Yesterday

Warner Bros.' new version of "Wuthering Heights” earned $40 million in domestic theatrical revenue for the four-day holiday weekend, according to IMDb’s Box Office Mojo.

Sony Pictures’ animated basketball movie “GOAT” scored a strong $32.0 million for its opening.

Typically, animated movies spend about 50% to 60% of their total global marketing budget (estimated to be in the $40 million to $50 million range) on domestic television and digital video -- around $20 million to $28 million, according to reports and analysts.

On-air TV advertising for “GOAT” included high-value appearances from multi-MVP, NBA champion Golden State Warriors’ Stephen Curry, a producer on the movie.

The film also was boosted by marketing partnerships with Under Armour featuring Curry’s brand products.

Major TV advertising played on Nickelodeon, Cartoon Network, and Disney Channel. The movie also had major airings during NBA games on ESPN and other networks.

Warner Bros. spent $30 million to $45 million for “Heights” overall U.S. marketing, with a major part going to domestic TV and digital video. Global marketing was estimated at around $85 million.

The movie scored $82 million in its global theatrical box-office revenue opening, while “GOAT” reached $47.6 million in global theatrical revenue.

In third place on the big President’s Day weekend was Amazon MGM’s “Crime 101,” at $17.8 million.

According to reports -- that cited iSpot.tv -- $21.4 million was spent on U.S. TV advertising for “Crime 101,” $10 million on “GOAT,” and $5.4 million on “Wuthering Heights.”