- Uber Launches Self-Serve, Out-Of-Home Cartop Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 15, 2023
Uber's ad division on Wednesday launched a self-serve ad platform on i ...
- Dentsu: Japan's Ad Market Surpasses 7T Yen For First Time Since 2007
MediaDailyNews, Joe Mandese - Wednesday, March 8, 2023
Japan's ad economy expanded 4.4%, despite negative factors, including the rebound ...
- What's The Super Bowl Of Outdoor Buys? (Turns Out, It's Not Necessarily The Super Bowl)
MediaDailyNews, Joe Mandese - Friday, February 10, 2023
"For the price of [an in-game] Super Bowl spot, you could ha ...
- Bonnier Restructures Itself By Interests Instead Of Products
Publishers Daily, Ray Schultz - Wednesday, February 8, 2023
The publisher of "Yachting," "Cruising World," "Sailing World" and other outdoor sporti ...
- Strava Acquires 3D Outdoor Mapping Platform Fatmap
Digital News Daily, Colin Kirkland - Tuesday, January 24, 2023
While the activity-tracking social platform and mapping platform will remain separate f ...
- 2022 Client Of The Year: Patagonia
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
At a time when plenty of consumer marketers are leaning into acrony ...
- AllGear Digital Rebrands, Raises $40 Million, Acquires The Inertia
Publishers Daily, Ray Schultz - Monday, January 2, 2023
Lola Digital Media, owner of GearJunkie, Switchback Travel, Bikerumor, ExplorersWeb and iRunFar, ended 20 ...
- MMGY Global Acquires Origin Agency To Strengthen Outdoor Expertise
MAD, Fern Siegel - Monday, December 12, 2022
The deal is a diversification move, boosting its services as well ...
- Out-Of-Home Ad Revenue Rises 11% To $1.94 Billion In Q3
Research Intelligencer, Robert Williams - Wednesday, December 7, 2022
Marketers aim to reach consumers who have resumed many of their pre-pandem ...
- What The Flock?! What Is Up With ABC's Fornicating Flamingos?
TVBlog, Adam Buckman - Wednesday, October 12, 2022
An ad for ABC's "Bachelor In Paradise" is on a whole 'noth ...
- 'Washington Post' Launches Ad Campaign In NYC's Times Square
Publishers Daily, Ray Schultz - Monday, October 10, 2022
Newspaper is promoting its Well+Being section in multipronged national campaign. ...
- Look Into The Night Sky - You Might See An Ad For Car Insurance
TV Watch, Wayne Friedman - Tuesday, October 11, 2022
A recent study looked at the possibility of a "space advertising" missio ...
- The Programmatic Future of OOH
The MediaPost Cases, Lisa Singer - Monday, October 17, 2022
OOH used to be a glorified real estate business where location a ...
- Writer Plans Print-Only Magazine For Backpackers
Publishers Daily, Ray Schultz - Tuesday, August 30, 2022
First issue of "Trails," the new quarterly, will appear early next y ...
- Out-of-Home Advertising Essentially Recovers, Approaches Previous Record
MediaDailyNews, Joe Mandese - Thursday, August 18, 2022
"This is a watershed moment," OAAA CEO Anna Bager said in ...
- OOH Campaign For California Animal Rescue Program
Out to Launch, Steve McClellan - Thursday, July 28, 2022
Animal shelters in California are full, so out-of-home agency Billboard Connection h ...
- 'Guy Harvey Magazine' To Be Produced By Bonnier
Publishers Daily, Ray Schultz - Thursday, July 21, 2022
Sporting-conservation title focuses on the lifestyle. ...
- Out-Of-Home Ads Offer Good Value For Consumer Response
Research Intelligencer, - Tuesday, May 17, 2022
OOH ads performed better than digital video, display, radio and print ...
- Supreme Court Sides With Austin In Battle Over Digital Billboards
Digital News Daily, Wendy Davis - Thursday, April 21, 2022
An ordinance that distinguishes between digital billboards based on their location ...
- Metaverse Alternative Will Focus On Adventure, Health & Wellness, Reward Outdoor Activity
Digital News Daily, Colin Kirkland - Monday, April 4, 2022
Outside Interactive announced plans to launch "the Outerverse," an adventure and wellness-centr ...
- Watchdog Breaks Outdoor Buy Targeting Fox News Advertisers, Asserts Channel Is 'Kremlin Approved'
Marketing Politics Weekly, Joe Mandese - Wednesday, March 23, 2022
The campaign supports a study analyzing the magnitude of Fox News' pro-Russ ...
- Programmatic OOH Spend Rises In H2 Vs. H1 2021, Place Exchange Data Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, March 14, 2022
Comparing programmatic OOH spend on Place Exchange for H2 2021 vs. ...
- Lamar Advertising Expands Digital Ads For Denver's Regional Transport, Joins WOO
MAD, Fern Siegel - Thursday, February 24, 2022
One of the world's largest OOH companies has secured a 10-year syst ...
- Spending On 'In-Real Life' Media Bucks Metaverse Hype
Research Intelligencer, - Thursday, February 24, 2022
More than half of marketing executives said they planned to either increa ...
- Marketers Plan To Boost Digital Ad Spending On Economic Rebound
Research Intelligencer, - Wednesday, February 2, 2022
Online video is the most popular category of digital media, with 7 ...
- The Medium Is The Saliva, Campaign Asks People To Spit And Share It
MediaDailyNews, Joe Mandese - Thursday, December 30, 2021
The #giveaspit campaign breaks in Times Square on New Year's Eve duri ...
- Travel Site Leverages Data & Analytics in OOH Brand Campaign
The MediaPost Cases, Lisa Singer - Wednesday, December 15, 2021
How do you grow your brand in an extremely fragmented market? F ...
- Advertisers Plan To Expand Digital Out-Of-Home Campaigns
Research Intelligencer, - Monday, December 13, 2021
Sellers of DOOH media need to help educate buyers about measurement a ...
- Havas Starts Spreading The 'Good' News In New York, Other Markets, For Realtors
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2021
Striking digital out-of-home signage and special branded "news boxes" of print editio ...
- Selling The Outdoors: How Brands And Retailers Connect
Email Insider, Ray Schultz - Wednesday, December 1, 2021
Big-ticket dealers are driven by price and brand reputation when choosing manufacturer ...