• by Fern Siegel , May 28, 2024

Outdoor marketing agency MMGY Origin has forged a partnership with Western National Parks Association as its agency of record for branding.

The agency's remit is to develop a consumer-facing brand architecture for the organization, including visuals, taglines and brand positioning to continue growth across its 70+ destinations.

“This is a dream client for MMGY Origin,” said agency founder-managing director Marie-Josee Legault. “Western National Parks Association aligns perfectly with our mission to inspire people to play outside and our ongoing commitment to protect the places where we play. We’re excited to dig in and make a difference.”

WNPA Chief Marketing Officer Michael Matthews added: “Together, we aim to empower our partner parks, leveraging tourism, travel, outdoor recreation, education and outreach, and retail to foster a deeper appreciation for the parks we support and the cultural heritage, history, and natural beauty they help protect.” 

MMGY Origin client roster includes work for LL Bean, Smartwool, Tourism Whistle and Aspen Snowmass.