• by Fern Siegel , 7 hours ago

Tiffany & Co. appointed American Haiku for a U.K. project supporting its HardWear collection.

There was no incumbent and no competitive review.

“American Haiku was selected for its craft-driven approach, attention to detail and experience building distinctive brands in highly competitive categories,” said Hector Muelas, Chief Brand Creative Officer at Tiffany & Co. 

American Haiku’s first work debuted on paid Instagram and YouTube with a campaign starring Irish actress Alison Oliver—Tiffany & Co.’s newest House Ambassador. The “Learning Lines” spot showcases part of the collection.

“Few brands hold the stature of Tiffany & Co. As luxury continues to transform, the opportunity lies in honoring heritage while pushing craft forward ... and contributing to the brand's global evolution,” said Thom Glover, founder-CCO at American Haiku. 

Tiffany & Co. was founded in New York City in 1837 by Charles Lewis Tiffany.