Squatters and Clickers: Mapping Site Behaviors Against Retargeting Strategy

  • October 19, 2022

As Avocados From Mexico transforms its media and analytics and migrates its user IDs to a new platform, it needed to better understand their own base. As a preamble to our panel on ID tracking, Avocados' Director of Media, Jovanny Martinez, shares a test-and-learn project the brand applied to different …

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