- Taming Data: Marketers Are Making Best Practices Work
Email Insider, Ray Schultz - Thursday, July 11, 2024
Most marketers are now relying on first- or zero-party data, Ascend2 report ...
- Advertiser Demand To Drive Growth In Data Spending
Research Intelligencer, Robert Williams - Monday, March 4, 2024
Spending is set to grow 25% from this year to $33.8 billi ...
- Google Cloud Gives 'Supercomputer' An AI Boost
MediaDailyNews, Laurie Sullivan - Thursday, January 25, 2024
Hugging Face, an AI and machine-learning repository, has partnered with Google Clo ...
- How This Uber Marketer Is Moving The World Forward
Brand Insider: Behind The Scenes, Lisa Singer - Friday, January 26, 2024
"It's funny when you kind of look back now, and you thi ...
- Younger Consumers Are Most Likely To Protect Privacy
Research Intelligencer, Robert Williams - Thursday, October 19, 2023
Forty-two percent of people ages 18 to 34 have switched companies ...
- How This American Girl Exec Is Following Her Inner Star
Brand Insider: Behind The Scenes, Lisa Singer - Friday, May 19, 2023
"Even though my boss is a woman, a lot of high-ups ...
- Why Pushing The Envelope Is This General Mills Exec's Lucky Charm
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 8, 2023
"It's a tough decision to make, to really put yourself first, a ...
- CMOs Say Amount Of Marketing Data Is Overwhelming
Research Intelligencer, Robert Williams - Friday, November 11, 2022
About two-thirds of CMOs say the volume of data available to th ...
- Marketers Have Room For Improving Customer Data Resources
Research Intelligencer, Robert Williams - Friday, September 30, 2022
The biggest barrier to personalization at scale is a lack of consiste ...
- Squatters and Clickers: Mapping Site Behaviors Against Retargeting Strategy
The MediaPost Cases, Lisa Singer - Wednesday, October 19, 2022
As Avocados From Mexico transforms its media and analytics and migrates i ...
- Subway Sells Out of Footlong Pass
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 24, 2022
Subway’s $15 “Footlong Pass” subscription offered 50% off a footlong each d ...
- Most Consumers Don't Ask Companies To Remove Personal Data
Research Intelligencer, - Tuesday, July 19, 2022
Sixty-two percent of people in the U.S. have never demanded that ...
- CMOs Prioritize Advertising Metrics Among Data Sources
Research Intelligencer, - Friday, July 15, 2022
CMOs have a variety of ways to obtain data that guide the ...
- Consumers Tend To Trust Brands With Clear Data Policies
Research Intelligencer, - Tuesday, July 12, 2022
The way companies handle people's data has significant implications for brand val ...
- Go Bold or Go Home: Del Taco's Marketing VP's Recipe for Success
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 3, 2022
"People are going to call you a bitch, they're going to ca ...
- New Adventures in Customer Acquisition
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Through surveys and data, Joybird found their customers wanted more inspiration a ...
- B2B Marketers Confront Challenges With First-Party Data
Research Intelligencer, - Friday, December 10, 2021
Most B2B sales and marketing execs said the mass shift to remo ...
- SQL - Marketers Need To Know This Geeky Side Of Data Cleanrooms
Data & Programmatic Insider, Laurie Sullivan - Monday, November 8, 2021
Every marketer working with data to run campaigns should know something abo ...
- Database Pioneer Kate Kestnbaum Dies At 87
Email Marketing Daily, Ray Schultz - Thursday, October 28, 2021
Kate Kestnbaum and her late husband Bob ran the consulting firm Kestnba ...
- Semcasting Advances Employee-Based Title Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 16, 2021
Semcasting, an identity resolution company, announced the release of an employee-based tit ...
- Be Bold, Relentless, Innovative & Authentic: Avocados From Mexico's Marketing VP's Recipe For Success
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 4, 2021
"Why do you always have to change things?" Avocados From Mexico's ...
- Less is More: How Policygenius Maintains a Personal Touch in Email Marketing/Marketing Automation
The MediaPost Cases, Lisa Singer - Friday, June 18, 2021
When Policygenius streamlined its manual insurance matchmaking process and redesigned its ema ...
- Pancheros' Digital-First Brand Makeover
The MediaPost Cases, Lisa Singer - Friday, June 4, 2021
More than a "campaign," Pancheros' recent brand push put digital and da ...
- Nielsen Launches Global Campaign Outcomes Database
Digital News Daily, Karlene Lukovitz - Thursday, September 17, 2020
Nielsen says the Compass database "democratizes" outcome measurement and ROI metrics ...
- Hearst Magazines: The Data-Driven Publisher
Show Daily, Nina Lentini - Thursday, June 13, 2019
The company employs trained data scientists. In fact, Mike Smith is ba ...
- Bernie Sanders' BERN Will Search And Target Voters
Performance Marketing Insider, Laurie Sullivan - Monday, April 29, 2019
The online tool allows anyone to contribute to the campaign's voter databas ...
- Optimizing Linear
Show Daily, Nina Lentini - Tuesday, February 26, 2019
"Optimization works at about 75% of the cases for our clients. Whe ...
- Chick-fil-A: Caring For Customers Personally Through Email
The MediaPost Cases, Nina Lentini - Tuesday, January 22, 2019
Emily Randall, interactive digital media, Chick-fil-A, says her team has rallied arou ...
- Consumers Would Sell Their Personal Information To Brands For $153
Connected Thinking, Chuck Martin - Wednesday, June 13, 2018
Personal data is so valuable that many consumers stopped using an onli ...
- V12 Data Expands Its Email Address Append Database
Email Marketing Daily, Ray Schultz - Monday, May 21, 2018
Marketers can add permission-based email addresses to their files with V12 Data ...