Tag results for "database marketing"
- How This American Girl Exec Is Following Her Inner Star"Even though my boss is a woman, a lot of high-ups ...
- Why Pushing The Envelope Is This General Mills Exec's Lucky Charm"It's a tough decision to make, to really put yourself first, a ...
- CMOs Say Amount Of Marketing Data Is OverwhelmingAbout two-thirds of CMOs say the volume of data available to th ...
- Marketers Have Room For Improving Customer Data ResourcesThe biggest barrier to personalization at scale is a lack of consiste ...
- Squatters and Clickers: Mapping Site Behaviors Against Retargeting StrategyAs Avocados From Mexico transforms its media and analytics and migrates i ...
- Subway Sells Out of Footlong PassSubway’s $15 “Footlong Pass” subscription offered 50% off a footlong each d ...
- Most Consumers Don't Ask Companies To Remove Personal DataSixty-two percent of people in the U.S. have never demanded that ...
- CMOs Prioritize Advertising Metrics Among Data SourcesCMOs have a variety of ways to obtain data that guide the ...
- Consumers Tend To Trust Brands With Clear Data PoliciesThe way companies handle people's data has significant implications for brand val ...
- Go Bold or Go Home: Del Taco's Marketing VP's Recipe for Success"People are going to call you a bitch, they're going to ca ...
- New Adventures in Customer AcquisitionThrough surveys and data, Joybird found their customers wanted more inspiration a ...
- B2B Marketers Confront Challenges With First-Party DataMost B2B sales and marketing execs said the mass shift to remo ...
- SQL - Marketers Need To Know This Geeky Side Of Data CleanroomsEvery marketer working with data to run campaigns should know something abo ...
- Database Pioneer Kate Kestnbaum Dies At 87Kate Kestnbaum and her late husband Bob ran the consulting firm Kestnba ...
- Semcasting Advances Employee-Based Title TargetingSemcasting, an identity resolution company, announced the release of an employee-based tit ...
- Be Bold, Relentless, Innovative & Authentic: Avocados From Mexico's Marketing VP's Recipe For Success"Why do you always have to change things?" Avocados From Mexico's ...
- Less is More: How Policygenius Maintains a Personal Touch in Email Marketing/Marketing AutomationWhen Policygenius streamlined its manual insurance matchmaking process and redesigned its ema ...
- Pancheros' Digital-First Brand MakeoverMore than a "campaign," Pancheros' recent brand push put digital and da ...
- Nielsen Launches Global Campaign Outcomes DatabaseNielsen says the Compass database "democratizes" outcome measurement and ROI metrics ...
- Hearst Magazines: The Data-Driven PublisherThe company employs trained data scientists. In fact, Mike Smith is ba ...
- Bernie Sanders' BERN Will Search And Target VotersThe online tool allows anyone to contribute to the campaign's voter databas ...
- Optimizing Linear"Optimization works at about 75% of the cases for our clients. Whe ...
- Chick-fil-A: Caring For Customers Personally Through EmailEmily Randall, interactive digital media, Chick-fil-A, says her team has rallied arou ...
- Consumers Would Sell Their Personal Information To Brands For $153Personal data is so valuable that many consumers stopped using an onli ...
- V12 Data Expands Its Email Address Append DatabaseMarketers can add permission-based email addresses to their files with V12 Data ...
- Failing Fast: Marketers Share Lessons From Email MistakesOf course, every company will make its share of mistakes. The questi ...
- Data-Sharing Customers Want Benefits, Not Just TransparencyDMA research shows that consumers understand their data powers the internet, a ...
- Dishing On Data: Marketers List Their Priorities And ConcernsMost marketers are happy with the data they're getting -- and th ...
- GDPR Is Not Just About Consent -- Why All The Panic?Marketers are getting scared as May's deadline looms, but legitimate interests ...
- Adobe Campaign Now Supports Hadoop Big Data FrameworkAdobe announced the addition of a Hadoop connector to Adobe Campaign th ...
